{"id":140444,"date":"2018-07-23T14:51:18","date_gmt":"2018-07-23T14:51:18","guid":{"rendered":"https:\/\/ac-franchise.be\/annuaire\/franchise-picard"},"modified":"2019-03-15T13:33:49","modified_gmt":"2019-03-15T12:33:49","slug":"franchise-picard","status":"publish","type":"franchise","link":"https:\/\/ac-franchise.be\/annuaire\/franchise-picard","title":{"rendered":"PICARD"},"content":{"rendered":"

La franchise Picard est pionni\u00e8re sur le march\u00e9 du surgel\u00e9<\/b>. Elle a toujours mis\u00e9 sur la qualit\u00e9 de ses produits et les besoins du client: \u00ab C’est notre source d’inspiration permanente \u00bb. Picard<\/b> propose \u00e0 la fois des produits du quotidien et des produits festifs.<\/p>\n

<\/b><\/p>\n

Franchise Picard : Ambitions et d\u00e9veloppement <\/h2>\n

Picard, sp\u00e9cialis\u00e9 dans le surgel\u00e9, vise d\u00e9sormais pour ses franchis\u00e9s des villes de petites tailles<\/b> dans des zones rurales. Il n\u2019est pas n\u00e9cessaire que le futur franchis\u00e9 soit issu du secteur alimentaire. Le plus important est qu\u2019il ait de l\u2019exp\u00e9rience dans le commerce de proximit\u00e9 et qu\u2019il soit attach\u00e9 aux valeurs du service clients et de l\u2019hygi\u00e8ne. Il est important de v\u00e9rifier que le potentiel du secteur est suffisant dans les petites villes vis\u00e9es.<\/p>\n

Picard <\/b>est n\u00e9 il y a une quarantaine d\u2019ann\u00e9es et revendique plus de 900 points de vente en France<\/b>.  L\u2019expansion du r\u00e9seau s’\u00e9tait d\u00e9roul\u00e9e uniquement par des magasins en propre pendant longtemps.<\/p>\n

La franchise doit permettre \u00e0 Picard<\/b>, d\u00e9j\u00e0 tr\u00e8s pr\u00e9sent en r\u00e9gion parisienne et dans les grandes villes de province, de toucher une cible plus rurale en visant des villes de taille plus modeste<\/b> o\u00f9 des succursales seraient peut-\u00eatre moins rentables que des franchises. <\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La franchise Picard est pionni\u00e8re sur le march\u00e9 du surgel\u00e9. Elle a toujours mis\u00e9 sur la qualit\u00e9 de ses produits et les besoins du client: \u00ab C’est notre source d’inspiration permanente \u00bb. Picard propose \u00e0 la fois des produits du quotidien et des produits festifs. Franchise Picard : Ambitions et d\u00e9veloppement Picard, sp\u00e9cialis\u00e9 dans le surgel\u00e9, […]<\/p>\n","protected":false},"author":48,"featured_media":140445,"comment_status":"closed","ping_status":"closed","template":"","regions":[],"pack_franchise":[361],"class_list":["post-140444","franchise","type-franchise","status-publish","has-post-thumbnail","hentry","contribution-70-000-a-120-000-eur","franchise_sector-divers-commerces-alimentaires","entry","has-media"],"acf":[],"yoast_head":"\nFranchise Picard : Vente de produits surgel\u00e9s !<\/title>\n<meta name=\"description\" content=\"La franchise Picard est pionni\u00e8re sur le march\u00e9 du surgel\u00e9. 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