{"id":285654,"date":"2017-07-04T10:30:00","date_gmt":"2017-07-04T09:30:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-bases-du-droit-de-la-franchise-en-belgique-7843"},"modified":"2019-03-15T12:19:11","modified_gmt":"2019-03-15T11:19:11","slug":"les-bases-du-droit-de-la-franchise-en-belgique-7843","status":"publish","type":"post_dossier","link":"https:\/\/ac-franchise.be\/dossier\/la-franchise-en-belgique-le-droit-et-les-specificites-belges\/les-bases-du-droit-de-la-franchise-en-belgique-7843","title":{"rendered":"Les bases du droit de la franchise en Belgique"},"content":{"rendered":"<div id=\"786462\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"786462\" data-url=\"\/crezeo_widgets\/786462\/update_parameter\"          data-name=\"text\">       <b>Le pr\u00e9sent article a pour objectif d\u2019exposer de mani\u00e8re succincte les grands principes applicables aux contrats de franchise soumis au droit belge.<\/b><\/p>\n<p>Cibles\u00a0: franchiseurs et franchis\u00e9s     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"786465\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"786465\" data-url=\"\/crezeo_widgets\/786465\/update_parameter\" data-name=\"title\">La notion de franchise<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"786465\" data-url=\"\/crezeo_widgets\/786465\/update_parameter\" data-name=\"text\"><span>La franchise peut \u00eatre d\u00e9finie comme \u00e9tant un mode de collaboration entre deux commer\u00e7ants ind\u00e9pendants, que l\u2019on d\u00e9nommera respectivement franchiseur et franchis\u00e9, par lequel l\u2019un d\u2019entre eux, le franchiseur, conc\u00e8de \u00ab\u00a0\u00e0 des partenaires franchis\u00e9s, contre r\u00e9mun\u00e9ration, le droit d\u2019exploiter une formule de production et\/ou de commercialisation de produits, de services, de technologies dont il a d\u00e9j\u00e0 pu v\u00e9rifier le succ\u00e8s tout en maintenant, par une organisation sous forme de r\u00e9seau, une uniformit\u00e9 dans les modalit\u00e9s d\u2019exploitation de cette formule\u00a0\u00bb.<\/p>\n<p><b>Classiquement, on retrouvera donc, dans un contrat de franchise, les \u00e9l\u00e9ments constitutifs suivants\u00a0: <\/b><\/p>\n<p><\/span> <\/p>\n<ul>\n<li>La transmission au franchis\u00e9, par le franchiseur, de son savoir-faire et du droit d\u2019utiliser sa marque;<\/li>\n<li>L\u2019assistance du franchiseur au franchis\u00e9, tant pr\u00e9alablement \u00e0 l\u2019entame des activit\u00e9s de celui-ci (par exemples, l\u2019assistance dans le choix du local et dans les n\u00e9gociations avec le bailleur, des recommandations quant aux choix des fournisseurs, la formation initiale du franchis\u00e9 et de son personnel sur le plan technique, commercial et de gestion, l\u2019aide dans une campagne publicitaire de lancement, etc.) que tout au long de l\u2019ex\u00e9cution du contrat (formation permanente, assistance sur le plan comptable, marketing, etc.)\u00a0;<\/li>\n<li>L\u2019obligation pour le franchis\u00e9 d\u2019exploiter le commerce conform\u00e9ment aux r\u00e8gles du r\u00e9seau\u00a0;<\/li>\n<li>La r\u00e9mun\u00e9ration de la transmission du savoir-faire du franchiseur, du droit d\u2019utiliser la marque du franchiseur, de l\u2019assistance continue du franchiseur, etc., sous forme de paiement d\u2019un droit d\u2019entr\u00e9e et de redevances p\u00e9riodiques par le franchis\u00e9. <\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"786468\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"786468\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/06\/28\/20170628170913-fbd612e0dd2e4c7a262da8206ccd9ea0.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/06\/28\/20170628170913-fbd612e0dd2e4c7a262da8206ccd9ea0.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"786468\" data-url=\"\/crezeo_widgets\/786468\/update_parameter\"             data-name=\"title\">Cadre l\u00e9gal<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"786468\" data-url=\"\/crezeo_widgets\/786468\/update_parameter\"            data-name=\"text\"><b>Au niveau europ\u00e9en, la franchise est appr\u00e9hend\u00e9e uniquement sous l\u2019angle du droit de la concurrence.<\/b> Les autorit\u00e9s europ\u00e9ennes \u00e9tant arriv\u00e9es \u00e0 la conclusion que la franchise pouvait, dans de nombreux cas, stimuler la concurrence, elles ont d\u00e9cid\u00e9 de lui faire b\u00e9n\u00e9ficier d\u2019un r\u00e9gime d\u2019exemption, d\u00e9finissant les conditions auxquelles les accords de franchise sont en principe admis. Ainsi, c\u2019est aujourd\u2019hui le R\u00e8glement (UE) n\u00b0 330\/2010 qui r\u00e9git la question. Ce r\u00e8glement est accompagn\u00e9 de lignes directrices qui apportent certaines pr\u00e9cisions, notamment pour les contrats de franchise de mani\u00e8re plus sp\u00e9cifique.<\/p>\n<p><b>En Belgique par contre, le contrat de franchise ne fait en lui-m\u00eame l\u2019objet d\u2019aucune r\u00e9glementation particuli\u00e8re.<\/b> Ce sont donc les cours et tribunaux belges qui se sont charg\u00e9s d\u2019\u00e9laborer le r\u00e9gime juridique lui \u00e9tant applicable, principalement sur la base du droit commun. La phase pr\u00e9 contractuelle est quant \u00e0 elle r\u00e9gie par le droit belge, depuis l\u2019entr\u00e9e en vigueur de la loi du 19 d\u00e9cembre 2005 relative \u00e0 l\u2019information pr\u00e9 contractuelle dans le cadre d\u2019accords de partenariat commercial, faisant d\u00e9sormais l\u2019objet du titre 2 du livre X du Code de droit \u00e9conomique. Cette loi s\u2019applique \u00e0 la plupart des contrats de franchise.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"786471\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"786471\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/07\/07\/20170707153129-5fcf51ea66cff6f9ffe956773b4638c4.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/07\/07\/20170707153129-5fcf51ea66cff6f9ffe956773b4638c4.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"786471\" data-url=\"\/crezeo_widgets\/786471\/update_parameter\"             data-name=\"title\">Remerciements aux auteurs<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"786471\" data-url=\"\/crezeo_widgets\/786471\/update_parameter\"            data-name=\"text\"><span>AC Franchise remercie les auteurs de ce texte :<br \/>Patrick Kileste et C\u00e9cile Staudt,<br \/>sp\u00e9cialistes du droit de la franchise<br \/><a href=\"https:\/\/ac-franchise.be\/annuaire\/kms-partners\" rel=\"follow noopener noreferrer\" title=\"Link: https:\/\/ac-franchise.be\/annuaire\/kms-partners\">KMS Partners Avocats<\/a> au Barreau de Bruxelles <\/p>\n<p><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le pr\u00e9sent article a pour objectif d\u2019exposer de mani\u00e8re succincte les grands principes applicables aux contrats de franchise soumis au droit belge. Cibles\u00a0: franchiseurs et franchis\u00e9s La notion de franchise La franchise peut \u00eatre d\u00e9finie comme \u00e9tant un mode de collaboration entre deux commer\u00e7ants ind\u00e9pendants, que l\u2019on d\u00e9nommera respectivement franchiseur et franchis\u00e9, par lequel l\u2019un [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":285653,"menu_order":2,"template":"","class_list":["post-285654","post_dossier","type-post_dossier","status-publish","has-post-thumbnail","hentry","dossiers-la-franchise-en-belgique-le-droit-et-les-specificites-belges","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les bases du droit de la franchise en Belgique<\/title>\n<meta name=\"description\" content=\"Le pr\u00e9sent article a pour objectif d\u2019exposer de mani\u00e8re succincte les grands principes applicables aux contrats de franchise soumis au droit\" 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