{"id":289986,"date":"2016-04-05T06:12:00","date_gmt":"2016-04-05T05:12:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-master-franchise-avantages-et-contraintes-6173"},"modified":"2019-03-15T12:19:06","modified_gmt":"2019-03-15T11:19:06","slug":"la-master-franchise-avantages-et-contraintes-6173","status":"publish","type":"post_dossier","link":"https:\/\/ac-franchise.be\/dossier\/la-master-franchise-quest-ce-que-cest\/la-master-franchise-avantages-et-contraintes-6173","title":{"rendered":"La master franchise : Avantages et contraintes"},"content":{"rendered":"<div id=\"848452\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"848452\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128090041-5aef92477ea1fcf68980c242fd8f6b73.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128090041-5aef92477ea1fcf68980c242fd8f6b73.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"848452\" data-url=\"\/crezeo_widgets\/848452\/update_parameter\"            data-name=\"text\"><span><b>Pour s&rsquo;implanter \u00e0 l&rsquo;\u00e9tranger, un franchiseur a plusieurs solutions dont celle de c\u00e9der \u00e0 un partenaire local ind\u00e9pendant, le droit d&rsquo;exploiter son enseigne<\/b>. Ce dernier, nomm\u00e9 ma\u00eetre franchis\u00e9, master franchis\u00e9 ou sous-franchiseur, sera charg\u00e9 de d\u00e9velopper le r\u00e9seau de franchise dans son pays en fonction de la r\u00e9glementation en vigueur.<\/p>\n<p><\/span><b>Un contrat est donc conclu entre le franchiseur et\u00a0 le master franchis\u00e9.<\/b>  Ce dernier va, \u00e0 son tour, conclure\u00a0un contrat de franchise avec chaque  franchis\u00e9 de son pays. Il va jouer le r\u00f4le d&rsquo;un franchiseur en utilisant  la marque, l&rsquo;enseigne et les brevets, qui seront exploit\u00e9s par les  franchis\u00e9s.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"848454\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"848454\" data-url=\"\/crezeo_widgets\/848454\/update_parameter\"          data-name=\"text\">       <b>Il existe donc trois acteurs : le franchiseur principal, le master franchis\u00e9 et le franchis\u00e9.<\/b><br \/>Il existe aussi deux rapports contractuels : <\/p>\n<ul>\n<li>Un rapport entre le franchiseur et le master franchis\u00e9<\/li>\n<li>Et un deuxi\u00e8me entre le master franchis\u00e9 et les franchis\u00e9s.\u00a0<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"848460\" class=\"widget right_picture_title_text\" data-name=\"right_picture_title_text\">   <!-- WIDGET CONTENT -->   <\/p>\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"848460\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2016\/09\/06\/20160906233209-f9bf2044b2b623cf0efcff2d1e754368.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2016\/09\/06\/20160906233209-f9bf2044b2b623cf0efcff2d1e754368.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"848460\" data-url=\"\/crezeo_widgets\/848460\/update_parameter\"             data-name=\"title\">Les avantages de la master franchise<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"848460\" data-url=\"\/crezeo_widgets\/848460\/update_parameter\"              data-name=\"text\"><span><b>Ces avantages sont g\u00e9n\u00e9ralement d&rsquo;ordre financier.<\/b> Cette technique a  pour privil\u00e8ge de minimiser l&rsquo;investissement du franchiseur dans le pays  cibl\u00e9 car le master franchis\u00e9 va prendre \u00e0 sa charge certaines d\u00e9penses  (cr\u00e9ation d&rsquo;une unit\u00e9 pilote si n\u00e9cessaire, traduction des  bibles&#8230;), sachant qu&rsquo;il n&rsquo;y a pas absence totale d&rsquo;investissement.  Cependant, l&rsquo;\u00e9chec financier du master franchis\u00e9 n&rsquo;aura pas de graves  cons\u00e9quences sur le franchiseur.<\/p>\n<p>Nous pouvons citer \u00e9galement un <b>avantage li\u00e9 \u00e0 l&rsquo;adaptation de la  franchise aux sp\u00e9cificit\u00e9s du pays \u00e9tranger.<\/b> Le franchiseur s&rsquo;appuie sur  des personnes qui connaissent parfaitement le march\u00e9 de leur pays. Ces  personnes ont des connaissances solides du territoire et des lois en  vigueur, des habitudes des consommateurs, de la langue, des zones \u00e0  exploiter.<\/p>\n<p>Il ne faut pas oublier un autre avantage de taille : <b>le master franchis\u00e9  va lib\u00e9rer le franchiseur de plusieurs t\u00e2ches, qu&rsquo;il va jouer son r\u00f4le  aupr\u00e8s des franchis\u00e9s de son pays<\/b>. Il va recruter les candidats, les  former, les accompagner, g\u00e9rer d&rsquo;\u00e9ventuels conflits .<br \/><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"848458\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"848458\" data-url=\"\/crezeo_widgets\/848458\/update_parameter\" data-name=\"title\">La master franchise : Quelles contraintes ?<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"848458\" data-url=\"\/crezeo_widgets\/848458\/update_parameter\" data-name=\"text\"><span><b>La perte de contr\u00f4le est l&rsquo;une des contraintes de la master franchise.<\/b>  Le franchiseur risque de perdre le contr\u00f4le sur le master franchis\u00e9 et  par cons\u00e9quent sur les franchis\u00e9s. Une d\u00e9faillance qui pourra nuire \u00e0  tout le r\u00e9seau local. Ceci poussera le franchiseur \u00e0 vouloir traiter  directement avec les franchis\u00e9s. Ce qui n&rsquo;est pas si \u00e9vident car il n&rsquo;a  ni les moyens ni les capacit\u00e9s de le faire.<\/p>\n<p><b>Pour \u00e9viter ce risque, il faut tout pr\u00e9voir dans le contrat de master  franchise et \u00eatre tr\u00e8s vigilant quant au recrutement du master  franchis\u00e9.<\/b><br \/><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"848456\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"848456\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2014\/09\/05\/20140905153235-c316f9afd6f31669362072b8fd5401fb.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2014\/09\/05\/20140905153235-c316f9afd6f31669362072b8fd5401fb.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"848456\" data-url=\"\/crezeo_widgets\/848456\/update_parameter\"             data-name=\"title\">Master franchis\u00e9 : Quel profil ?<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"848456\" data-url=\"\/crezeo_widgets\/848456\/update_parameter\"            data-name=\"text\"><span>Il faut savoir qu&rsquo;implanter une franchise \u00e0 l&rsquo;\u00e9tranger \u00e7a se pr\u00e9pare !  <b>Il faut pr\u00e9voir une \u00e9tude de march\u00e9 approfondie sur le pays en question.<\/b>  Par la suite <b>identifier le profil id\u00e9al\u00a0du master franchis\u00e9.<\/b> Ce dernier  doit ma\u00eetriser parfaitement\u00a0la langue et de pr\u00e9f\u00e9rence \u00eatre originaire  du pays cibl\u00e9. Ainsi, il aura la capacit\u00e9 de n\u00e9gocier en gardant un  partenariat avec les acteurs locaux.<\/p>\n<p>\u00c9tant un bon connaisseur du march\u00e9 local, il pourra adapter le concept  aux besoins juridiques, commerciaux, linguistiques et culturels et &#8211; en  cas de besoin &#8211; modifier un peu le concept pour qu&rsquo;il corresponde au  march\u00e9 du pays.<\/p>\n<p><b>La mission d&rsquo;un master franchis\u00e9<\/b> ne se limite pas dans le fait de copier  \u00e0 l&rsquo;identique un concept implant\u00e9 \u00e0 l&rsquo;\u00e9tranger. Bien au contraire, il  doit <b>ajuster ce concept pour qu&rsquo;il soit compatible avec les sp\u00e9cificit\u00e9s  de son march\u00e9<\/b> (demandes de la client\u00e8le, r\u00e9glementation en vigueur).  Pour cette raison, le master franchis\u00e9 doit, de pr\u00e9f\u00e9rence, commencer  par monter une unit\u00e9 pilote. Ce point de vente pilote permet de tester  le concept et de faire les ajustements n\u00e9cessaires.<br \/><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour s&rsquo;implanter \u00e0 l&rsquo;\u00e9tranger, un franchiseur a plusieurs solutions dont celle de c\u00e9der \u00e0 un partenaire local ind\u00e9pendant, le droit d&rsquo;exploiter son enseigne. Ce dernier, nomm\u00e9 ma\u00eetre franchis\u00e9, master franchis\u00e9 ou sous-franchiseur, sera charg\u00e9 de d\u00e9velopper le r\u00e9seau de franchise dans son pays en fonction de la r\u00e9glementation en vigueur. Un contrat est donc conclu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":289987,"menu_order":3,"template":"","class_list":["post-289986","post_dossier","type-post_dossier","status-publish","has-post-thumbnail","hentry","dossiers-la-master-franchise-quest-ce-que-cest","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La master franchise : Avantages et contraintes<\/title>\n<meta name=\"description\" content=\"Pour s&#039;implanter \u00e0 l&#039;\u00e9tranger, un franchiseur a plusieurs solutions dont celle de c\u00e9der \u00e0 un partenaire local ind\u00e9pendant, le droit d&#039;exploiter son\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/dossier\/la-master-franchise-quest-ce-que-cest\/la-master-franchise-avantages-et-contraintes-6173\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La master franchise : Avantages et contraintes\" \/>\n<meta property=\"og:description\" content=\"Pour s&#039;implanter \u00e0 l&#039;\u00e9tranger, un franchiseur a plusieurs solutions dont celle de c\u00e9der \u00e0 un partenaire local ind\u00e9pendant, le droit d&#039;exploiter son\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/dossier\/la-master-franchise-quest-ce-que-cest\/la-master-franchise-avantages-et-contraintes-6173\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-15T11:19:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128090036-8bcac644f63c3eed656d3d7d36a59785.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"144\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/dossier\/la-master-franchise-quest-ce-que-cest\/la-master-franchise-avantages-et-contraintes-6173\",\"url\":\"https:\/\/ac-franchise.be\/dossier\/la-master-franchise-quest-ce-que-cest\/la-master-franchise-avantages-et-contraintes-6173\",\"name\":\"La master franchise : Avantages et contraintes\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/dossier\/la-master-franchise-quest-ce-que-cest\/la-master-franchise-avantages-et-contraintes-6173#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/dossier\/la-master-franchise-quest-ce-que-cest\/la-master-franchise-avantages-et-contraintes-6173#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128090036-8bcac644f63c3eed656d3d7d36a59785.jpg\",\"datePublished\":\"2016-04-05T05:12:00+00:00\",\"dateModified\":\"2019-03-15T11:19:06+00:00\",\"description\":\"Pour s'implanter \u00e0 l'\u00e9tranger, un franchiseur a plusieurs solutions dont celle de c\u00e9der \u00e0 un partenaire local ind\u00e9pendant, le droit d'exploiter son\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ac-franchise.be\/dossier\/la-master-franchise-quest-ce-que-cest\/la-master-franchise-avantages-et-contraintes-6173\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/dossier\/la-master-franchise-quest-ce-que-cest\/la-master-franchise-avantages-et-contraintes-6173#primaryimage\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128090036-8bcac644f63c3eed656d3d7d36a59785.jpg\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128090036-8bcac644f63c3eed656d3d7d36a59785.jpg\",\"width\":200,\"height\":144},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ac-franchise.be\/#website\",\"url\":\"https:\/\/ac-franchise.be\/\",\"name\":\"AC Franchise\",\"description\":\"Cr\u00e9er une franchise et devenir franchis\u00e9 !\",\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ac-franchise.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ac-franchise.be\/#organization\",\"name\":\"AC Franchise\",\"url\":\"https:\/\/ac-franchise.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"width\":300,\"height\":71,\"caption\":\"AC Franchise\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La master franchise : Avantages et contraintes","description":"Pour s'implanter \u00e0 l'\u00e9tranger, un franchiseur a plusieurs solutions dont celle de c\u00e9der \u00e0 un partenaire local ind\u00e9pendant, le droit d'exploiter son","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ac-franchise.be\/dossier\/la-master-franchise-quest-ce-que-cest\/la-master-franchise-avantages-et-contraintes-6173","og_locale":"fr_FR","og_type":"article","og_title":"La master franchise : Avantages et contraintes","og_description":"Pour s'implanter \u00e0 l'\u00e9tranger, un franchiseur a plusieurs solutions dont celle de c\u00e9der \u00e0 un partenaire local ind\u00e9pendant, le droit d'exploiter son","og_url":"https:\/\/ac-franchise.be\/dossier\/la-master-franchise-quest-ce-que-cest\/la-master-franchise-avantages-et-contraintes-6173","og_site_name":"AC Franchise","article_modified_time":"2019-03-15T11:19:06+00:00","og_image":[{"width":200,"height":144,"url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128090036-8bcac644f63c3eed656d3d7d36a59785.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ac-franchise.be\/dossier\/la-master-franchise-quest-ce-que-cest\/la-master-franchise-avantages-et-contraintes-6173","url":"https:\/\/ac-franchise.be\/dossier\/la-master-franchise-quest-ce-que-cest\/la-master-franchise-avantages-et-contraintes-6173","name":"La master franchise : Avantages et contraintes","isPartOf":{"@id":"https:\/\/ac-franchise.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ac-franchise.be\/dossier\/la-master-franchise-quest-ce-que-cest\/la-master-franchise-avantages-et-contraintes-6173#primaryimage"},"image":{"@id":"https:\/\/ac-franchise.be\/dossier\/la-master-franchise-quest-ce-que-cest\/la-master-franchise-avantages-et-contraintes-6173#primaryimage"},"thumbnailUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128090036-8bcac644f63c3eed656d3d7d36a59785.jpg","datePublished":"2016-04-05T05:12:00+00:00","dateModified":"2019-03-15T11:19:06+00:00","description":"Pour s'implanter \u00e0 l'\u00e9tranger, un franchiseur a plusieurs solutions dont celle de c\u00e9der \u00e0 un partenaire local ind\u00e9pendant, le droit d'exploiter son","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ac-franchise.be\/dossier\/la-master-franchise-quest-ce-que-cest\/la-master-franchise-avantages-et-contraintes-6173"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/dossier\/la-master-franchise-quest-ce-que-cest\/la-master-franchise-avantages-et-contraintes-6173#primaryimage","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128090036-8bcac644f63c3eed656d3d7d36a59785.jpg","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128090036-8bcac644f63c3eed656d3d7d36a59785.jpg","width":200,"height":144},{"@type":"WebSite","@id":"https:\/\/ac-franchise.be\/#website","url":"https:\/\/ac-franchise.be\/","name":"AC Franchise","description":"Cr\u00e9er une franchise et devenir franchis\u00e9 !","publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ac-franchise.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ac-franchise.be\/#organization","name":"AC Franchise","url":"https:\/\/ac-franchise.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","width":300,"height":71,"caption":"AC Franchise"},"image":{"@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/post_dossier\/289986"}],"collection":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/post_dossier"}],"about":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/types\/post_dossier"}],"author":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/post_dossier\/289986\/revisions"}],"predecessor-version":[{"id":297173,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/post_dossier\/289986\/revisions\/297173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media\/289987"}],"wp:attachment":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media?parent=289986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}