{"id":291650,"date":"2014-10-11T05:10:00","date_gmt":"2014-10-11T04:10:00","guid":{"rendered":"https:\/\/ac-franchise.be\/developpement-international-en-master-franchise-ou-en-joint-venture-9168"},"modified":"2019-03-15T12:19:07","modified_gmt":"2019-03-15T11:19:07","slug":"developpement-international-en-master-franchise-ou-en-joint-venture-9168","status":"publish","type":"post_dossier","link":"https:\/\/ac-franchise.be\/dossier\/la-master-franchise-quest-ce-que-cest\/developpement-international-en-master-franchise-ou-en-joint-venture-9168","title":{"rendered":"D\u00e9veloppement international en Master Franchise ou en joint venture"},"content":{"rendered":"
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Il y a beaucoup d’offres en\u00a0master franchise tandis que la joint venture reste peu utilis\u00e9e bien que son taux de r\u00e9ussite soit plus \u00e9lev\u00e9. Quelles sont les caract\u00e9ristiques de cette formule ?<\/b><\/p>\n

La joint venture\u00a0ou co-entreprise est un groupement d’au moins deux entreprises qui s’associent pour r\u00e9aliser un projet<\/b>, en mettant leurs connaissances, leurs technologies et leurs ressources en commun. Cette formule donne une\u00a0libert\u00e9 large aux partenaires qui peuvent s’adapter en fonction des besoins. Mais ce n’est justement pas tr\u00e8s facile de trouver des partenaires avec qui on veut s’associer et de r\u00e9diger les contrats d’association.
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Joint venture ou Master Franchise<\/h3>\n
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Comme la franchise directe pr\u00e9sente l’inconv\u00e9nient de l’\u00e9loignement de la t\u00eate de r\u00e9seau et de ses membres et que succursalisme peut pr\u00e9senter ce m\u00eame d\u00e9faut \u00e0 plus grande \u00e9chelle \u00e0 cause des investissements et des co\u00fbts de fonctionnement, les franchiseurs se tournent souvent vers la master franchise sans s’attarder sur les charmes de la joint venture dont on voit plus rapidement les contraintes que les avantages.<\/b><\/p>\n

En r\u00e9alit\u00e9 la joint venture permet de cr\u00e9er une master franchise avec un partenaire local<\/b> connaissant bien le terrain, en gardant l’avantage du contr\u00f4le de l’activit\u00e9 en local renforc\u00e9 par un pacte d’associ\u00e9s. L’investissement de chacun est moindre car, en simplifiant, l’associ\u00e9 local concentre ses moyens sur le d\u00e9veloppement local au lieu de payer un lourd droit d’entr\u00e9e et le franchiseur garde la main sur le concept.<\/p>\n

La joint venture apporte de la souplesse et peut prendre des formes multiples.<\/b> Ainsi on peut cr\u00e9er une entreprise cofond\u00e9e qui d\u00e9veloppe ensuite un r\u00e9seau compl\u00e9mentaire \u00e0 l’activit\u00e9 initiale, en profitant de la notori\u00e9t\u00e9 de la marque. <\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Il y a beaucoup d’offres en\u00a0master franchise tandis que la joint venture reste peu utilis\u00e9e bien que son taux de r\u00e9ussite soit plus \u00e9lev\u00e9. Quelles sont les caract\u00e9ristiques de cette formule ? La joint venture\u00a0ou co-entreprise est un groupement d’au moins deux entreprises qui s’associent pour r\u00e9aliser un projet, en mettant leurs connaissances, leurs technologies […]<\/p>\n","protected":false},"author":52,"featured_media":291651,"menu_order":5,"template":"","class_list":["post-291650","post_dossier","type-post_dossier","status-publish","has-post-thumbnail","hentry","dossiers-la-master-franchise-quest-ce-que-cest","entry","has-media"],"acf":[],"yoast_head":"\nD\u00e9veloppement international en Master Franchise ou en joint venture<\/title>\n<meta name=\"description\" content=\"Il y a beaucoup d'offres en\u00a0master franchise tandis que la joint venture reste peu utilis\u00e9e bien que son taux de r\u00e9ussite soit plus \u00e9lev\u00e9. Quelles sont\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/dossier\/la-master-franchise-quest-ce-que-cest\/developpement-international-en-master-franchise-ou-en-joint-venture-9168\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9veloppement international en Master Franchise ou en joint venture\" \/>\n<meta property=\"og:description\" content=\"Il y a beaucoup d'offres en\u00a0master franchise tandis que la joint venture reste peu utilis\u00e9e bien que son taux de r\u00e9ussite soit plus \u00e9lev\u00e9. 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