{"id":294073,"date":"2011-05-11T02:00:00","date_gmt":"2011-05-11T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/ouvrir-une-franchise-combien-ca-coute-six-etapes-pour-evaluer-la-rentabilite-7889"},"modified":"2019-03-15T12:19:04","modified_gmt":"2019-03-15T11:19:04","slug":"ouvrir-une-franchise-combien-ca-coute-six-etapes-pour-evaluer-la-rentabilite-7889","status":"publish","type":"post_dossier","link":"https:\/\/ac-franchise.be\/dossier\/ouvrir-une-franchise-combien-ca-coute\/ouvrir-une-franchise-combien-ca-coute-six-etapes-pour-evaluer-la-rentabilite-7889","title":{"rendered":"Ouvrir une franchise, combien \u00e7a co\u00fbte ? Six \u00e9tapes pour \u00e9valuer la rentabilit\u00e9"},"content":{"rendered":"
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Envie de vous lancer dans l’aventure de la franchise ? Il est n\u00e9cessaire d’\u00e9valuer la rentabilit\u00e9 de votre projet en six \u00e9tapes<\/b>.
En voici les grandes lignes !<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’enseigne et l’emplacement<\/h3>\n
1 \u0096 A propos de l’enseigne : <\/b><\/p>\n
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  • Le droit d’entr\u00e9e vers\u00e9 \u00e0 la signature du contrat oscille entre 5 000 et 50 000 euros, selon l’activit\u00e9. Tout ce qu’il recouvre doit \u00eatre indiqu\u00e9 clairement par le franchiseur.<\/li>\n
  • Des redevances ou royalties sont g\u00e9n\u00e9ralement pr\u00e9lev\u00e9es tous les mois et r\u00e9mun\u00e8rent l’assistance continue du franchiseur.<\/li>\n
  • La redevance communication, comprise entre 2 et 5 % du chiffre d’affaires mensuel du franchis\u00e9, sert \u00e0 financer des \u00ab kits de communication \u00bb et\/campagnes de publicit\u00e9.<\/li>\n<\/ul>\n

    2 \u0096 A propos de l’emplacement :<\/b><\/p>\n

      \n
    • L’\u00e9tude de march\u00e9 permet de d\u00e9montrer si le projet est viable dans la zone d’implantation envisag\u00e9e.<\/li>\n
    • Le bail commercial, comprenant les co\u00fbts d’entr\u00e9e et d’occupation, ne doivent pas repr\u00e9senter plus de 7 % du chiffre d’affaires.<\/li>\n
    • La mise au concept du local est g\u00e9n\u00e9ralement impos\u00e9e par le franchiseur \u00e0 hauteur de 100 \u00e0 3000 euros\/m2. <\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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      Etudes de pr\u00e9paration<\/h3>\n
      3 \u0096 A propos de la structure juridique :<\/b><\/p>\n
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      • En tant qu’entrepreneur ind\u00e9pendant, c’est au franchis\u00e9 de d\u00e9terminer la structure juridique qu’il souhaite adopter.<\/li>\n
      • En fonction de ce choix, le franchis\u00e9 est assujetti \u00e0 l’imp\u00f4t sur le revenu et\/ou les soci\u00e9t\u00e9s, \u00e0 la TVA, au r\u00e9gime des travailleurs non salari\u00e9s.<\/li>\n<\/ul>\n

        4 – A propos du business plan :<\/b><\/p>\n

          \n
        • Le dossier pr\u00e9visionnel permet d’\u00e9valuer la viabilit\u00e9 \u00e9conomique du projet et de convaincre les \u00e9ventuels partenaires financiers.<\/li>\n
        • Le besoin en fonds de roulement mesure la tr\u00e9sorerie n\u00e9cessaire \u00e0 la continuit\u00e9 de l’activit\u00e9 en tenant compte des d\u00e9calages entre d\u00e9caissements et encaissements de l’entreprise.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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          Investissement et rentabilit\u00e9<\/h3>\n
          5 – \u0096 A propos du financement :<\/b><\/p>\n
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          • L’apport personnel demand\u00e9 \u00e0 chaque r\u00e9seau doit atteindre au moins 30 % de l’investissement initial, voire 50 % pour le financement d’agences immobili\u00e8res.<\/li>\n
          • Au sujet de l’emprunt bancaire, la notori\u00e9t\u00e9 de l’enseigne peut faciliter l’octroi de pr\u00eats, notamment aupr\u00e8s de banques partenaires.<\/li>\n
          • De nombreux dispositifs publics sont aussi accessibles (Os\u00e9o, Nacre, France Initiative).<\/li>\n<\/ul>\n

            6 -\u0096 A propos de la rentabilit\u00e9 :<\/b><\/p>\n

              \n
            • Selon l’enqu\u00eate annuelle sur la franchise (BNP\/FFF\/R\u00e9ussir l’Express Le Figaro\/CSA), le chiffre d’affaires m\u00e9dian des franchis\u00e9s \u00e9tait de 437 000 euros en 2009.<\/li>\n
            • En mati\u00e8re de r\u00e9mun\u00e9ration, le franchis\u00e9 peut se r\u00e9tribuer sous deux formes : salaire et\/ou dividende.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

              Envie de vous lancer dans l’aventure de la franchise ? Il est n\u00e9cessaire d’\u00e9valuer la rentabilit\u00e9 de votre projet en six \u00e9tapes. En voici les grandes lignes ! L’enseigne et l’emplacement 1 \u0096 A propos de l’enseigne : Le droit d’entr\u00e9e vers\u00e9 \u00e0 la signature du contrat oscille entre 5 000 et 50 000 euros, selon […]<\/p>\n","protected":false},"author":1,"featured_media":294074,"menu_order":3,"template":"","class_list":["post-294073","post_dossier","type-post_dossier","status-publish","has-post-thumbnail","hentry","dossiers-ouvrir-une-franchise-combien-ca-coute","entry","has-media"],"acf":[],"yoast_head":"\nOuvrir une franchise, combien \u00e7a co\u00fbte ? Six \u00e9tapes pour \u00e9valuer la rentabilit\u00e9<\/title>\n<meta name=\"description\" content=\"Envie de vous lancer dans l'aventure de la franchise ? Il est n\u00e9cessaire d'\u00e9valuer la rentabilit\u00e9 de votre projet en six \u00e9tapes. 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