{"id":141992,"date":"2018-10-24T10:27:00","date_gmt":"2018-10-24T10:27:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quel-avenir-pour-la-franchise-engel-volkers-vous-repond-6003"},"modified":"2018-10-24T10:27:00","modified_gmt":"2019-03-07T16:00:17","slug":"quel-avenir-pour-la-franchise-engel-volkers-vous-repond-6003","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quel-avenir-pour-la-franchise-engel-volkers-vous-repond-6003","title":{"rendered":"Quel avenir pour la franchise ? Engel & V\u00f6lkers vous r\u00e9pond !"},"content":{"rendered":"
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De plus en plus adopt\u00e9e par les enseignes, la franchise constitue une r\u00e9elle opportunit\u00e9 pour d\u00e9velopper son r\u00e9seau \u00e0 moindre co\u00fbt.<\/b> Depuis que ce mod\u00e8le de commerce en r\u00e9seau a fait son apparition en Europe, dans les ann\u00e9es 30, le nombre de r\u00e9seaux qui l’ont adopt\u00e9 n’a cess\u00e9 de cro\u00eetre. Selon Engel & V\u00f6lkers, les premiers concepts de franchise sont totalement diff\u00e9rents du syst\u00e8me de franchise du 21e si\u00e8cle. Le concept de franchise actuel est fa\u00e7onn\u00e9 par trois tendances : le dynamisme des march\u00e9s, la num\u00e9risation et les opportunit\u00e9s d\u2019emploi et d\u2019investissement pour les franchis\u00e9s.<\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des march\u00e9s hautement dynamiques<\/h3>\n
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La franchise prit naissance dans les ann\u00e9es 1930, aux \u00c9tats-Unis. Elle s’est depuis r\u00e9pandue aux quatre coins du monde<\/b>.\u00a0Leader europ\u00e9en, la franchise fran\u00e7aise rassemble aujourd’hui plus de\u00a01976 r\u00e9seaux, 74 102 points de vente pour plus de 670 000 salari\u00e9s (emplois directs et indirects) et un CA de 59,55 milliards d\u2019euros. A la diff\u00e9rence d’autres m\u00e9thodes de d\u00e9veloppement, la franchise\u00a0a presque naturellement vocation \u00e0 se d\u00e9velopper au-del\u00e0 des fronti\u00e8res d’un pays. Cette tendance de l\u2019internationalisation offre aux entreprises des opportunit\u00e9s sur de nouveaux march\u00e9s, et promeut la diversit\u00e9 \u00e0 la fois sur le plan \u00e9conomique et sur le plan culturel.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des opportunit\u00e9s d\u2019emploi justes<\/h3>\n
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La franchise offre \u00e0 de nombreuses personnes l’opportunit\u00e9 d’entreprendre \u00e0 leur compte tout en b\u00e9n\u00e9ficiant\u00a0du soutien et de l’accompagnement d’experts. Des femmes seules, en couple, entre amis, en famille…,\u00a0le profil du franchis\u00e9 varie en fonction de l’enseigne et de son activit\u00e9.\u00a0Dans de nombreuses r\u00e9gions du monde, les migrants, les femmes ou les personnes souffrant de handicaps physiques ont pu, gr\u00e2ce \u00e0 la franchise,\u00a0faire face \u00e0 de nombreuses probl\u00e9matiques\u00a0en mati\u00e8re d’emploi.\u00a0<\/b>Engel & V\u00f6lkers offre aux nouveaux candidats et aux employ\u00e9s en interne traditionnellement moins qualifi\u00e9s, l’opportunit\u00e9 d\u2019acqu\u00e9rir les connaissances n\u00e9cessaires \u00e0 l’exercice de leurs m\u00e9tiers.<\/span> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise de plus en plus digitale <\/h3>\n
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Les r\u00e9seaux de franchise ont\u00a0largement embrass\u00e9 le digital. D\u00e9sormais la transmission des donn\u00e9es, l’\u00e9change d’informations entre franchiseurs et franchis\u00e9s, entre franchis\u00e9s ou encore entre l’enseigne et ses clients est plus efficace et plus rapide que jamais !\u00a0Les r\u00e9seaux de franchise combinent de plus en plus l\u2019ensemble des canaux et des technologies<\/b> qui permettent de \u00ab s\u2019interfacer \u00bb avec le client afin de mieux le conna\u00eetre et mieux r\u00e9pondre \u00e0 ses aspirations.\u00a0<\/div>\n
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Selon la 14e enqu\u00eate annuelle Banque Populaire men\u00e9e en partenariat avec la FFF, un franchiseur sur deux a d\u00e9sormais mis en place une strat\u00e9gie de distribution multicanale, 86 % proposent la vente sur Internet et un tiers d\u2019entre eux proposent la vente sur application mobile. 40% des franchis\u00e9s annoncent disposer d\u2019un syst\u00e8me de e-commerce, 33% ont mis en place le \u00ab click and collect \u00bb et 28% d\u2019entre eux ont mis des tablettes \u00e0 disposition en magasins.\u00a0<\/div>\n<\/p><\/div>\n
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L’objectif principal \u00e9tant de comprendre les pr\u00e9f\u00e9rences des clients, anticiper les \u00e9volutions du march\u00e9 et des habitudes d’achat<\/b> pour y r\u00e9pondre avec le bon \u00e9lan au bon moment, c\u2019est ce qui caract\u00e9rise une entreprise de franchise qui r\u00e9ussit au 21e si\u00e8cle !<\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise Engel & V\u00f6lkers : une des plus grandes entreprises de services au monde<\/h3>\n
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Fort de plus de 800 agences \u00e0 travers le monde, Engel & V\u00f6lkers est un r\u00e9seau d’agences immobili\u00e8res sp\u00e9cialis\u00e9es dans l’immobilier haut de gamme<\/b>. Pr\u00e9sente dans plusieurs pays notamment aux USA, au Canada et en France, la franchise Engel & V\u00f6lkers\u00a0est l\u2019une des plus grandes entreprises de services au monde, sp\u00e9cialis\u00e9e dans les transactions de biens immobiliers r\u00e9sidentiels et commerciaux haut de gamme, de yachts et d\u2019avions priv\u00e9s. Les franchis\u00e9s Engel & V\u00f6lkers\u00a0b\u00e9n\u00e9ficient de nombreux avantages : opportunit\u00e9s d\u2019int\u00e9gration justes, flexibilit\u00e9 maximale<\/b>, notori\u00e9t\u00e9 commerciale internationale, marketing central, mesures publicitaires, large \u00e9ventail d\u2019opportunit\u00e9s de formation, logiciel marketing immobilier \u00e0 domicile, comp\u00e9tence et expertise d’un r\u00e9seau mondial unique en son genre, acc\u00e8s \u00e0 une vaste client\u00e8le de qualit\u00e9…<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

De plus en plus adopt\u00e9e par les enseignes, la franchise constitue une r\u00e9elle opportunit\u00e9 pour d\u00e9velopper son r\u00e9seau \u00e0 moindre co\u00fbt. Depuis que ce mod\u00e8le de commerce en r\u00e9seau a fait son apparition en Europe, dans les ann\u00e9es 30, le nombre de r\u00e9seaux qui l’ont adopt\u00e9 n’a cess\u00e9 de cro\u00eetre. Selon Engel & V\u00f6lkers, les premiers concepts de franchise sont totalement diff\u00e9rents du syst\u00e8me de franchise du 21e si\u00e8cle. Le concept de franchise actuel est fa\u00e7onn\u00e9 par trois tendances : le dynamisme des march\u00e9s, la num\u00e9risation et les opportunit\u00e9s d\u2019emploi et d\u2019investissement pour les franchis\u00e9s.<\/p>\n","protected":false},"author":54,"featured_media":141990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-141992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nQuel avenir pour la franchise ? Engel & V\u00f6lkers vous r\u00e9pond !<\/title>\n<meta name=\"description\" content=\"De plus en plus adopt\u00e9e par les enseignes, la franchise constitue une r\u00e9elle opportunit\u00e9 pour d\u00e9velopper son r\u00e9seau \u00e0 moindre co\u00fbt. Depuis que ce mod\u00e8le de commerce en r\u00e9seau a fait son apparition en Europe, dans les ann\u00e9es 30, le nombre de r\u00e9seaux qui l'ont adopt\u00e9 n'a cess\u00e9 de cro\u00eetre. Selon Engel & V\u00f6lkers, les premiers concepts de franchise sont totalement diff\u00e9rents du syst\u00e8me de franchise du 21e si\u00e8cle. Le concept de franchise actuel est fa\u00e7onn\u00e9 par trois tendances : le dynamisme des march\u00e9s, la num\u00e9risation et les opportunit\u00e9s d\u2019emploi et d\u2019investissement pour les franchis\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/quel-avenir-pour-la-franchise-engel-volkers-vous-repond-6003\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quel avenir pour la franchise ? Engel & V\u00f6lkers vous r\u00e9pond !\" \/>\n<meta property=\"og:description\" content=\"De plus en plus adopt\u00e9e par les enseignes, la franchise constitue une r\u00e9elle opportunit\u00e9 pour d\u00e9velopper son r\u00e9seau \u00e0 moindre co\u00fbt. 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