{"id":142056,"date":"2018-10-11T13:18:00","date_gmt":"2018-10-11T13:18:00","guid":{"rendered":"https:\/\/ac-franchise.be\/rachete-par-deux-anciens-cadres-dirigeants-le-groupe-dhotellerie-economique-balladins-demarre-du-bon-pied-7726"},"modified":"2018-10-11T13:18:00","modified_gmt":"2019-03-07T16:00:18","slug":"rachete-par-deux-anciens-cadres-dirigeants-le-groupe-dhotellerie-economique-balladins-demarre-du-bon-pied-7726","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/rachete-par-deux-anciens-cadres-dirigeants-le-groupe-dhotellerie-economique-balladins-demarre-du-bon-pied-7726","title":{"rendered":"Rachet\u00e9 par deux anciens cadres dirigeants, le groupe d\u2019h\u00f4tellerie \u00e9conomique Balladins d\u00e9marre du bon pied"},"content":{"rendered":"
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<\/a> <\/p>\n
Fabrice Beyer, directeur commercial et marketing de Balladins <\/div>\n<\/p><\/div>\n
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Suite \u00e0 des difficult\u00e9s financi\u00e8res, Dynamique H\u00f4tels Management met le groupe Balladins en vente en 2017. Les propositions de reprise furent nombreuses, mais ce sont David Morel et Fabrice Beyer, deux anciens cadres dirigeants Balladins, qui ont remport\u00e9 le dossier. Les nouveaux dirigeants se r\u00e9jouissent de cette nouvelle acquisition. \u00ab Notre dossier de reprise du fonds de commerce a \u00e9t\u00e9 d\u00e9fendu en face de grands groupes h\u00f4teliers et d\u2019investisseurs priv\u00e9s\u00a0<\/b>int\u00e9ress\u00e9s par Balladins. Le projet a su s\u00e9duire nos banquiers et actionnaires. Nous \u00e9tions les plus l\u00e9gitimes car nous connaissions l\u2019enseigne<\/i> \u00bb, commente Fabrice Beyer.\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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De nouveaux services pour optimiser la visibilit\u00e9 du r\u00e9seau<\/h3>\n
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\u00c0 la reprise de l\u2019enseigne en juin 2018, David Morel et Fabrice Beyer avaient h\u00e2te de mettre en ex\u00e9cution leur nouveau plan de d\u00e9veloppement. Les deux associ\u00e9s concentreront leurs efforts pour accro\u00eetre la notori\u00e9t\u00e9 de marque,\u00a0mais aussi pour\u00a0optimiser l\u2019exp\u00e9rience client<\/b> en am\u00e9liorant les prestations h\u00f4teli\u00e8res. L\u2019enseigne entend \u00e9galement redorer son image de marque aupr\u00e8s des candidats \u00e0 la franchise ou \u00e0 la licence de marque.<\/div>\n
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Les nouveaux dirigeants ont ax\u00e9 leur plan de d\u00e9veloppement sur le digital, boostant ainsi la visibilit\u00e9 du r\u00e9seau sur internet. En int\u00e9grant un service de chat en ligne sur son site web, l\u2019enseigne offre aux internautes la possibilit\u00e9 de se renseigner \u00e0 tout instant sur les diff\u00e9rents services des h\u00f4tels Balladins. Les d\u00e9buts sont d\u00e9j\u00e0 encourageants et le r\u00e9seau a enregistr\u00e9, comparativement \u00e0 l\u2019ann\u00e9e derni\u00e8re, une croissance de 9.1% de son chiffre d\u2019affaires sur la p\u00e9riode estivale.\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un nouveau franchis\u00e9 rejoint le r\u00e9seau Balladins \u00e0 Verdun<\/h3>\n
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Les repreneurs de l\u2019enseigne entendent agrandir le r\u00e9seau avec de nouvelles implantations, une moyenne de six \u00e0 huit par an, aussi bien en franchise qu\u2019en licence de marque<\/b>. Balladins mise sur les h\u00f4tels \u00e9conomiques de moins de 40 chambres. Int\u00e9grer le r\u00e9seau Balladins permet \u00e0 cette cat\u00e9gorie d\u2019\u00e9tablissements de b\u00e9n\u00e9ficier de la force de distribution et de commercialisation du groupe sans pour autant les obliger \u00e0 changer d\u2019identit\u00e9. Le Privil\u00e8ge \u00e0 Haudainville,\u00a0pr\u00e8s de Verdun, a ainsi \u00e9t\u00e9 le premier \u00e9tablissement \u00e0 rejoindre le r\u00e9seau d\u2019h\u00f4tels. Balladins ambitionne de poursuivre ce d\u00e9veloppement \u00e0 l\u2019international avec l\u2019intention de conqu\u00e9rir en premier lieu le march\u00e9 francophone.\u00a0 \u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Suite \u00e0 des difficult\u00e9s financi\u00e8res, Dynamique H\u00f4tels Management met le groupe Balladins en vente en 2017. Les propositions de reprise furent nombreuses, mais ce sont David Morel et Fabrice Beyer, deux anciens cadres dirigeants Balladins, qui ont remport\u00e9 le dossier. Les nouveaux dirigeants se r\u00e9jouissent de cette nouvelle acquisition. \u00ab Notre dossier de reprise du fonds de commerce a \u00e9t\u00e9 d\u00e9fendu en face de grands groupes h\u00f4teliers et d\u2019investisseurs priv\u00e9s int\u00e9ress\u00e9s par Balladins. Le projet a su s\u00e9duire nos banquiers et actionnaires. Nous \u00e9tions les plus l\u00e9gitimes car nous connaissions l\u2019enseigne \u00bb, commente Fabrice Beyer.<\/p>\n","protected":false},"author":54,"featured_media":142054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-142056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nRachet\u00e9 par deux anciens cadres dirigeants, le groupe d\u2019h\u00f4tellerie \u00e9conomique Balladins d\u00e9marre du bon pied<\/title>\n<meta name=\"description\" content=\"Suite \u00e0 des difficult\u00e9s financi\u00e8res, Dynamique H\u00f4tels Management met le groupe Balladins en vente en 2017. Les propositions de reprise furent nombreuses, mais ce sont David Morel et Fabrice Beyer, deux anciens cadres dirigeants Balladins, qui ont remport\u00e9 le dossier. Les nouveaux dirigeants se r\u00e9jouissent de cette nouvelle acquisition. \u00ab Notre dossier de reprise du fonds de commerce a \u00e9t\u00e9 d\u00e9fendu en face de grands groupes h\u00f4teliers et d\u2019investisseurs priv\u00e9s int\u00e9ress\u00e9s par Balladins. Le projet a su s\u00e9duire nos banquiers et actionnaires. 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Nous \u00e9tions les plus l\u00e9gitimes car nous connaissions l\u2019enseigne \u00bb, commente Fabrice Beyer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/rachete-par-deux-anciens-cadres-dirigeants-le-groupe-dhotellerie-economique-balladins-demarre-du-bon-pied-7726\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-11T13:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-07T16:00:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/10\/11\/20181011135333-ec028d4de834e84d45c0d25c2dd4e19c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"643\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dorsaf Maamer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dorsaf Maamer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/rachete-par-deux-anciens-cadres-dirigeants-le-groupe-dhotellerie-economique-balladins-demarre-du-bon-pied-7726#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/rachete-par-deux-anciens-cadres-dirigeants-le-groupe-dhotellerie-economique-balladins-demarre-du-bon-pied-7726\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/67f8a43ccb8849bbdd49ddc3432cd53b\"},\"headline\":\"Rachet\u00e9 par deux anciens cadres dirigeants, le groupe d\u2019h\u00f4tellerie \u00e9conomique Balladins d\u00e9marr\",\"datePublished\":\"2018-10-11T13:18:00+00:00\",\"dateModified\":\"2019-03-07T16:00:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/rachete-par-deux-anciens-cadres-dirigeants-le-groupe-dhotellerie-economique-balladins-demarre-du-bon-pied-7726\"},\"wordCount\":431,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/rachete-par-deux-anciens-cadres-dirigeants-le-groupe-dhotellerie-economique-balladins-demarre-du-bon-pied-7726#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/10\/11\/20181011135333-ec028d4de834e84d45c0d25c2dd4e19c.jpg\",\"articleSection\":[\"Actualit\u00e9s des r\u00e9seaux\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/rachete-par-deux-anciens-cadres-dirigeants-le-groupe-dhotellerie-economique-balladins-demarre-du-bon-pied-7726\",\"url\":\"https:\/\/ac-franchise.be\/article\/rachete-par-deux-anciens-cadres-dirigeants-le-groupe-dhotellerie-economique-balladins-demarre-du-bon-pied-7726\",\"name\":\"Rachet\u00e9 par deux anciens cadres dirigeants, le groupe d\u2019h\u00f4tellerie \u00e9conomique Balladins d\u00e9marre du bon pied\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/rachete-par-deux-anciens-cadres-dirigeants-le-groupe-dhotellerie-economique-balladins-demarre-du-bon-pied-7726#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/rachete-par-deux-anciens-cadres-dirigeants-le-groupe-dhotellerie-economique-balladins-demarre-du-bon-pied-7726#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/10\/11\/20181011135333-ec028d4de834e84d45c0d25c2dd4e19c.jpg\",\"datePublished\":\"2018-10-11T13:18:00+00:00\",\"dateModified\":\"2019-03-07T16:00:18+00:00\",\"description\":\"Suite \u00e0 des difficult\u00e9s financi\u00e8res, Dynamique H\u00f4tels Management met le groupe Balladins en vente en 2017. 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