Comme La Grande R\u00e9cr\u00e9, la filiale fran\u00e7aise Toys’R’Us a \u00e9galement\u00a0\u00e9t\u00e9 plac\u00e9e en redressement judiciaire. Ces deux grands g\u00e9ants du secteur, en difficult\u00e9, rendent compte de l\u2019\u00e9volution ph\u00e9nom\u00e9nale de ce march\u00e9.\u00a0Sans compter la part des hypermarch\u00e9s,\u00a0
les magasins de jouets font face \u00e0 une concurrence accrue sur le digital<\/b>.\u00a0Les diff\u00e9rents candidats \u00e0 la reprise de ces enseignes ont ainsi propos\u00e9 de nouveaux plans pour dynamiser le march\u00e9. Ils partent du principe que survivre \u00e0 une telle concurrence ne peut avoir lieu\u00a0qu\u2019en ajustant l\u2019offre aux exigences du march\u00e9<\/b>. Pour ce faire, ils entendent adapter le mod\u00e8le \u00e9conomique des magasins aux tendances actuelles\u00a0: convertir le magasin de jouets en un v\u00e9ritable espace de vie, un milieu convivial offrant toute une gamme de produits ayant trait \u00e0 la pu\u00e9riculture et au monde des enfants.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" \u00c0 quelques semaines des p\u00e9riodes de f\u00eates de No\u00ebl, un moment crucial pour les magasins de jouets, le sort de l\u2019un des plus grands acteurs du march\u00e9 des jouets en France se pr\u00e9cise. En Mars 2018, Ludendo, maison m\u00e8re de l\u2019enseigne La Grande R\u00e9cr\u00e9, a \u00e9t\u00e9 plac\u00e9e en redressement judiciaire. L\u2019entreprise faisait face \u00e0 une dette s\u2019\u00e9levant \u00e0 150 millions d\u2019euros. Au tribunal de commerce de Paris, s\u2019est donc tenue une s\u00e9rie d\u2019audiences pour d\u00e9cider du plan de sauvetage de l\u2019enseigne qui s\u2019est conclue par un projet de partenariat alliant La Grande R\u00e9cr\u00e9 \u00e0 la FIB.<\/p>\n","protected":false},"author":54,"featured_media":142063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-142065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\n
La Financi\u00e8re Immobili\u00e8re Bordelaise vole au secours de la franchise de jouets La Grande R\u00e9cr\u00e9<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n