{"id":142091,"date":"2018-10-09T08:00:00","date_gmt":"2018-10-09T08:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-proximite-un-des-criteres-les-plus-determinants-dans-le-choix-dun-magasin-en-belgique-9724"},"modified":"2018-10-09T08:00:00","modified_gmt":"2019-03-07T16:00:18","slug":"la-proximite-un-des-criteres-les-plus-determinants-dans-le-choix-dun-magasin-en-belgique-9724","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-proximite-un-des-criteres-les-plus-determinants-dans-le-choix-dun-magasin-en-belgique-9724","title":{"rendered":"La proximit\u00e9 : un des crit\u00e8res les plus d\u00e9terminants dans le choix d’un magasin en Belgique !"},"content":{"rendered":"
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En Belgique, les modes de consommation ont \u00e9norm\u00e9ment \u00e9volu\u00e9 depuis ces 70 derni\u00e8res ann\u00e9es, qu\u2019il s\u2019agisse de l\u2019alimentation, des \u00e9quipements, de l\u2019habillement ou des services. Cependant, qu\u2019il s\u2019agisse des ann\u00e9es 50 ou de nos jours, les exigences \u00e9rig\u00e9es restent les m\u00eames sur le fond.\u00a0La qualit\u00e9, la proximit\u00e9, la fra\u00eecheur et le contact humain<\/b>\u00a0sont les crit\u00e8res les plus d\u00e9termin\u00e9s dans le choix du magasin. Un constat confirm\u00e9 par la hausse du nombre de supermarch\u00e9s de proximit\u00e9.<\/span> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les supermarch\u00e9s ind\u00e9pendants : 30 % du chiffre d\u2019affaires <\/h3>\n
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Les supermarch\u00e9s de proximit\u00e9 tenus par des ind\u00e9pendants en Belgique d\u00e9tiennent\u00a0une grosse part de march\u00e9 avec\u00a030% du chiffre d`affaires du food retail belge. Ces supermarch\u00e9s, d’une surface comprise entre 500 et 1.800 m\u00b2, implant\u00e9s dans une zone d’habitation ou entre deux zones d’habitation, sont souvent fr\u00e9quent\u00e9s par des clients attentifs \u00e0 la qualit\u00e9 des produits propos\u00e9s, notamment la fra\u00eecheur<\/b>, des riverains ou des gens qui passent r\u00e9guli\u00e8rement, souvent sur le chemin entre la maison et le travail. Ces clients, \u00e0 la recherche de proximit\u00e9 g\u00e9ographique et relationnelle<\/b>, ne viennent pas tous les jours mais au moins une fois ou plus par semaine et le montant de leur panier varie entre 15 et 40 euros.\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’atout de la franchise <\/h3>\n
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Outre la fra\u00eecheur des produits, la proximit\u00e9 relationnelle et g\u00e9ographique, le prix est pour beaucoup de consommateurs un facteur important pour le choix du magasin en Belgique. Cependant,\u00a0les supermarch\u00e9s de proximit\u00e9 faisant partie d’un r\u00e9seau de franchise offrent tous les avantages ou presque d’un grand supermarch\u00e9 avec en prime la proximit\u00e9. La diff\u00e9rence de prix entre un petit supermarch\u00e9 franchis\u00e9 et un gros supermarch\u00e9 int\u00e9gr\u00e9 est minime et ne constitue plus un frein pour les consommateurs. La franchise offre \u00e0 ces supermarch\u00e9s de proximit\u00e9 un avantage concurrentiel important<\/b> aussi bien au niveau de la notori\u00e9t\u00e9, de l’accompagnement ou encore au niveau des outils et moyens mis \u00e0 leur disposition.\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des concepts de proximit\u00e9 aux nombreux avantages pour les clients<\/h3>\n
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Il y a de plus en plus de voitures qui circulent, cela devient de plus en plus compliqu\u00e9 – particuli\u00e8rement pour les personnes tr\u00e8s \u00e2g\u00e9es – de trouver une place de parking ou de stationner. Pouvoir se rendre au supermarch\u00e9 \u00e0 pied ou \u00e0 v\u00e9lo,<\/b> et en profiter pour faire un peu d’exercice est id\u00e9al pour ces personnes. L’autre facteur est celui des\u00a0m\u00e9nages qui deviennent plus petits offrant moins d’espace au rangement<\/b>. Un fait qui influence directement les comportements des consommateurs qui n’h\u00e9sitent plus \u00e0 se rendre au supermarch\u00e9 pour faire leurs courses \u00e0 chaque fois que cela s’av\u00e8re n\u00e9cessaire. Un autre facteur qui ferait pencher la balance en faveur des supermarch\u00e9s de proximit\u00e9 est le contact humain chaleureux que ces derniers offrent \u00e0 leurs clients leur rappelant la mentalit\u00e9 de village d`autrefois. <\/b>Tous ces facteurs et bien d’autres font aujourd’hui le succ\u00e8s des supermarch\u00e9s de proximit\u00e9.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

En Belgique, les modes de consommation ont \u00e9norm\u00e9ment \u00e9volu\u00e9 depuis ces 70 derni\u00e8res ann\u00e9es, qu\u2019il s\u2019agisse de l\u2019alimentation, des \u00e9quipements, de l\u2019habillement ou des services. Cependant, qu\u2019il s\u2019agisse des ann\u00e9es 50 ou de nos jours, les exigences \u00e9rig\u00e9es restent les m\u00eames sur le fond. La qualit\u00e9, la proximit\u00e9, la fra\u00eecheur et le contact humain sont les crit\u00e8res les plus d\u00e9termin\u00e9s dans le choix du magasin. Un constat confirm\u00e9 par la hausse du nombre de supermarch\u00e9s de proximit\u00e9.<\/p>\n","protected":false},"author":54,"featured_media":142089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[],"class_list":["post-142091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nLa proximit\u00e9 : un des crit\u00e8res les plus d\u00e9terminants dans le choix d'un magasin en Belgique !<\/title>\n<meta name=\"description\" content=\"En Belgique, les modes de consommation ont \u00e9norm\u00e9ment \u00e9volu\u00e9 depuis ces 70 derni\u00e8res ann\u00e9es, qu\u2019il s\u2019agisse de l\u2019alimentation, des \u00e9quipements, de l\u2019habillement ou des services. 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Un constat confirm\u00e9 par la hausse du nombre de supermarch\u00e9s de proximit\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/la-proximite-un-des-criteres-les-plus-determinants-dans-le-choix-dun-magasin-en-belgique-9724\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-09T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-07T16:00:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/10\/08\/20181008182552-d397bc190256c60bb1fefe2098c4752d.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"541\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dorsaf Maamer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dorsaf Maamer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-proximite-un-des-criteres-les-plus-determinants-dans-le-choix-dun-magasin-en-belgique-9724#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-proximite-un-des-criteres-les-plus-determinants-dans-le-choix-dun-magasin-en-belgique-9724\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/67f8a43ccb8849bbdd49ddc3432cd53b\"},\"headline\":\"La proximit\u00e9 : un des crit\u00e8res les plus d\u00e9terminants dans le choix d’un magasin en Belgique\",\"datePublished\":\"2018-10-09T08:00:00+00:00\",\"dateModified\":\"2019-03-07T16:00:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-proximite-un-des-criteres-les-plus-determinants-dans-le-choix-dun-magasin-en-belgique-9724\"},\"wordCount\":526,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-proximite-un-des-criteres-les-plus-determinants-dans-le-choix-dun-magasin-en-belgique-9724#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/10\/08\/20181008182552-d397bc190256c60bb1fefe2098c4752d.jpg\",\"articleSection\":[\"Actualit\u00e9s de la franchise\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-proximite-un-des-criteres-les-plus-determinants-dans-le-choix-dun-magasin-en-belgique-9724\",\"url\":\"https:\/\/ac-franchise.be\/article\/la-proximite-un-des-criteres-les-plus-determinants-dans-le-choix-dun-magasin-en-belgique-9724\",\"name\":\"La proximit\u00e9 : un des crit\u00e8res les plus d\u00e9terminants dans le choix d'un magasin en Belgique !\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-proximite-un-des-criteres-les-plus-determinants-dans-le-choix-dun-magasin-en-belgique-9724#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-proximite-un-des-criteres-les-plus-determinants-dans-le-choix-dun-magasin-en-belgique-9724#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/10\/08\/20181008182552-d397bc190256c60bb1fefe2098c4752d.jpg\",\"datePublished\":\"2018-10-09T08:00:00+00:00\",\"dateModified\":\"2019-03-07T16:00:18+00:00\",\"description\":\"En Belgique, les modes de consommation ont \u00e9norm\u00e9ment \u00e9volu\u00e9 depuis ces 70 derni\u00e8res ann\u00e9es, qu\u2019il s\u2019agisse de l\u2019alimentation, des \u00e9quipements, de l\u2019habillement ou des services. 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