{"id":142180,"date":"2018-09-24T08:07:00","date_gmt":"2018-09-24T08:07:00","guid":{"rendered":"https:\/\/ac-franchise.be\/devenir-franchiseur-les-grandes-etapes-pour-reussir-son-projet-9823"},"modified":"2018-09-24T08:07:00","modified_gmt":"2019-03-07T16:00:19","slug":"devenir-franchiseur-les-grandes-etapes-pour-reussir-son-projet-9823","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/devenir-franchiseur-les-grandes-etapes-pour-reussir-son-projet-9823","title":{"rendered":"Devenir franchiseur : les grandes \u00e9tapes pour r\u00e9ussir son projet"},"content":{"rendered":"
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<\/a> <\/div>\n
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Vous voulez\u00a0devenir franchiseur et cr\u00e9er un nouveau r\u00e9seau\u00a0de franchise ?\u00a0Vous avez un concept en t\u00eate ? Vous \u00eates s\u00e9duit par le mod\u00e8le franchise pour vous d\u00e9velopper\u00a0?<\/p>\n

Voici quelques conseils tr\u00e8s basiques, n\u00e9cessaires mais certes non suffisants, \u00e0 suivre imp\u00e9rativement avant de vous lancer t\u00eate baiss\u00e9e dans la cr\u00e9ation d’un r\u00e9seau de franchise:<\/span><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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1 \u0096 Votre concept est-il suffisamment clair, innovant et diff\u00e9renciant ?<\/h3>\n
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Pour devenir franchiseur, un\u00a0cr\u00e9ateur d’entreprise\u00a0doit avoir d\u00e9velopp\u00e9 un concept attractif, original et innovant qui pourra \u00eatre reproduit facilement par ses franchis\u00e9s gr\u00e2ce \u00e0 l’aide du franchiseur. Avant d’\u00eatre lanc\u00e9 en r\u00e9seau, ce nouveau concept doit \u00eatre test\u00e9 dans des unit\u00e9s appel\u00e9es \u00ab unit\u00e9s pilotes \u00bb. Elles serviront de mod\u00e8les aux franchis\u00e9s et vous permettront quelques ajustements.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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2 – Votre projet est-il fiable \u00e9conomiquement et financi\u00e8rement ?<\/h3>\n
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Pour mesurer la faisabilit\u00e9 \u00e9conomique et financi\u00e8re de vos futurs\u00a0franchis\u00e9s, n’omettez pas d’analyser continuellement avec pr\u00e9cision le march\u00e9, vos concurrents, vos performances compar\u00e9es et les raisons de vos performances. <\/p>\n

Et surtout \u00e9tablissez un business plan \u00a0type qui permettra de visualiser clairement votre propre plan de d\u00e9veloppement et les pr\u00e9visions d’exploitation de vos futurs franchis\u00e9s. Pour cela, n’h\u00e9sitez pas \u00e0 vous faire aider par des professionnels qui valideront la\u00a0viabilit\u00e9 financi\u00e8re de votre concept (experts-comptables, cabinets sp\u00e9cialis\u00e9s). <\/p>\n

A partir de l\u00e0, vous pourrez rencontrer\u00a0vos partenaires financiers et \u00e9tablir un dossier type de demande de financement pour vos candidats franchis\u00e9s. N’oubliez pas de rechercher avec soin ce qui pourrait provoquer des diff\u00e9rences de performance entre vos propres unit\u00e9s et celles qui seront \u00e0 la port\u00e9e de vos futurs franchis\u00e9s.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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3 – Avez-vous \u00e9labor\u00e9 les outils de d\u00e9veloppement et d’animation de votre r\u00e9seau ?<\/h3>\n
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Avant de dupliquer votre concept dans diff\u00e9rents points de vente et de s\u00e9lectionner vos candidats \u00e0 la franchise, pr\u00e9parez avec soin votre contrat de franchise, r\u00e9digez votre document d’information pr\u00e9contractuel (DIP) et mettez en place\u00a0votre manuel op\u00e9ratoire (ou bible). Dans celui-ci,\u00a0vous int\u00e9grez toutes les informations sur votre franchise telles que votre savoir-faire et les pratiques de votre entreprise.\u00a0 <\/p>\n

D\u00e9finissez clairement le montant de votre droit d’entr\u00e9e (moyenne pour les franchises en France : 20 000 euros), des royalties (moyenne pour les franchises en France : 5 % du chiffre d’affaires HT mensuel) et de la redevance publicitaire (moyenne pour les franchises en France : 3,5 % du chiffre d’affaires HT mensuel). Enfin, d\u00e9finissez le contenu, la dur\u00e9e et l’organisation de votre formation continue. Pr\u00e9voyez \u00e9galement l’organisation de moments de rencontre entre vos franchis\u00e9s ainsi que des conventions annuelles.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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4 – Savez-vous quel type de franchis\u00e9s vous voulez trouver ? <\/h3>\n
Quel est votre savoir-faire ? Quelle partie de ce savoir-faire allez-vous transmettre ? Et par cons\u00e9quent quelles sont les aptitudes que les futurs franchis\u00e9s devront avoir avant m\u00eame de vous rejoindre ? Ce sont les aptitudes que vous ne pourrez pas leur apporter mais dont ils auront besoin en sus du savoir-faire que vous leur apporterez ou des t\u00e2ches que vous ferez \u00e0 leur place. (Les achats \u00e0 l’\u00e9tranger et la communication nationale par exemple). Il n’existe pas de bonne franchise rentable sans compl\u00e9mentarit\u00e9 entre le transfert de savoir-faire et le profil des franchis\u00e9s recrut\u00e9s.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Comment devenir franchiseur ? <\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Rendez vous au Franchise Business Club<\/a>\u00a0pour en savoir plus ! <\/p>\n

Jean Samper
<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Vous voulez devenir franchiseur et cr\u00e9er un nouveau r\u00e9seau de franchise ? Vous avez un concept en t\u00eate ? Vous \u00eates s\u00e9duit par le mod\u00e8le franchise pour vous d\u00e9velopper ? 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