{"id":142232,"date":"2018-09-13T09:16:00","date_gmt":"2018-09-13T09:16:00","guid":{"rendered":"https:\/\/ac-franchise.be\/olivier-de-mendez-designe-directeur-general-de-lenseigne-optical-discount-4127"},"modified":"2018-09-13T09:16:00","modified_gmt":"2019-03-07T16:00:27","slug":"olivier-de-mendez-designe-directeur-general-de-lenseigne-optical-discount-4127","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/olivier-de-mendez-designe-directeur-general-de-lenseigne-optical-discount-4127","title":{"rendered":"Olivier de Mendez d\u00e9sign\u00e9 Directeur G\u00e9n\u00e9ral de l&rsquo;enseigne Optical Discount"},"content":{"rendered":"<div id=\"928012\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"928012\" data-url=\"\/crezeo_widgets\/928012\/update_parameter\"          data-name=\"text\">       <span><b><a href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-optical-discount\" rel=\"nofollow noopener noreferrer\">Optical Discount<\/a>, filiale du groupe Alain Afflelou<\/b>, a un <b>nouveau Directeur G\u00e9n\u00e9ral: Olivier de Mendez<\/b>. Ag\u00e9 de 49 ans, le nouveau Directeur G\u00e9n\u00e9ral est dipl\u00f4m\u00e9 de l\u2019EDHEC de Lille avec une sp\u00e9cialisation marketing et communication.<\/span>      <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"928009\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"928009\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/09\/12\/20180912192057-6c7945ba170d48ef526e14940ad987e5.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/09\/12\/20180912192057-6c7945ba170d48ef526e14940ad987e5.jpg\" title=\"Olivier de Mendez, Directeur G\u00e9n\u00e9ral de l&#x27;enseigne Optical Discount \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"928009\" data-url=\"\/crezeo_widgets\/928009\/update_parameter\"             data-name=\"title\">Parcours du nouveau Directeur G\u00e9n\u00e9ral de l&rsquo;enseigne<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"928009\" data-url=\"\/crezeo_widgets\/928009\/update_parameter\"            data-name=\"text\">\n<div class=\"\" style=\"\"> <span><b>Olivier de Mendez<\/b> a pr\u00e9c\u00e9demment travaill\u00e9 pour <b>Starbucks France<\/b> au poste de Country Manager et de Directeur Marketing et Communication. Il avait pris en charge la croissance et le d\u00e9veloppement de 155 caf\u00e9s de la marque, durant 7 ans.<\/span>  <\/div>\n<div class=\"\" style=\"\"> <span>Le nouveau Directeur G\u00e9n\u00e9ral a aussi \u00e9t\u00e9 directeur de la communication Globale et Marketing pour l\u2019enseigne <b>MARIONNAUD France.<\/b><\/span> <\/div>\n<div class=\"\" style=\"\"> <span><b><\/b><\/span>  <\/div>\n<div class=\"\" style=\"\">Par la suite, il a fait ses preuves dans des agences comme PUBLICIS ou EURO RSCG, et g\u00e9r\u00e9 des clients &#8211; cl\u00e9s comme Christian Dior Parfums, Renault et Dacia France et International, Chanel, l\u2019Or\u00e9al, Armani (Parfums), Lanvin et Baccarat. <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"928015\" class=\"widget right_picture_title_text\" data-name=\"right_picture_title_text\">   <!-- WIDGET CONTENT -->   <\/p>\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"928015\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/09\/12\/20180912192328-d9a648aac0e8994346575391b1118022.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/09\/12\/20180912192328-d9a648aac0e8994346575391b1118022.jpg\" title=\"L&#x27;accompagnement des franchis\u00e9s Optical Discount \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"928015\" data-url=\"\/crezeo_widgets\/928015\/update_parameter\"             data-name=\"title\">L&rsquo;accompagnement des franchis\u00e9s Optical Discount<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"928015\" data-url=\"\/crezeo_widgets\/928015\/update_parameter\"              data-name=\"text\">\n<div> <span>Optical Discount garantit offrir \u00e0 ses franchis\u00e9s un <b>accompagnement personnalis\u00e9<\/b> \u00e0 l&rsquo;ouverture et un <b>service de qualit\u00e9<\/b>. Le franchis\u00e9 b\u00e9n\u00e9ficie aussi des avantages suivants:<\/span> <span><b><br \/><\/b><\/span> <\/div>\n<ul>\n<li> <span><b>Une communication \u00e0 360\u00b0<\/b> accompagnant syst\u00e9matiquement les offres et les produits de l&rsquo;enseigne<\/span> <span><b><br \/><\/b><\/span> <\/li>\n<li> <span><b>De grandes marques<\/b> optique et solaire<\/span> <b><br \/><\/b> <\/li>\n<li> <b>Une politique commerciale innovante<\/b> <span><b><br \/><\/b><\/span> <\/li>\n<li> <span><b>Ecoute au quotidien<\/b> pour maintenir un lien permanent avec le franchis\u00e9<\/span> <\/li>\n<li> <span><b>Un syst\u00e8me de logistique tous produits<\/b>: nouveau mod\u00e8le de distribution 100 % robotis\u00e9<\/span> <\/li>\n<li> <span><b>Intranet<\/b> r\u00e9pondant \u00e0 tous les besoins du franchis\u00e9<\/span> <\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"928018\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"928018\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/09\/12\/20180912192333-1e9498cc56489341e5237575f6b5254d.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/09\/12\/20180912192333-1e9498cc56489341e5237575f6b5254d.jpg\" title=\"Franchise Optical Discount \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"928018\" data-url=\"\/crezeo_widgets\/928018\/update_parameter\"             data-name=\"title\">A propos de la franchise Optical Discount<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"928018\" data-url=\"\/crezeo_widgets\/928018\/update_parameter\"            data-name=\"text\">\n<div class=\"\" style=\"\"><span>R\u00e9seau de <b>170 magasins en France<\/b>, Optical Discount affirme que son atout majeur r\u00e9side dans sa <b>centrale d&rsquo;achat forte et puissante<\/b> permettant \u00e0 ses franchis\u00e9s de gagner en rentabilit\u00e9.<\/span><\/div>\n<div class=\"\" style=\"\"> <\/div>\n<div class=\"\" style=\"\"> <span>Le r\u00e9seau affirme d&rsquo;ailleurs que le chiffre d&rsquo;affaire moyen par magasin en France s&rsquo;\u00e9l\u00e8ve \u00e0 <b>410 000 \u20ac<\/b> et que le CA global du groupe en 2016 (succursales, franchis\u00e9s et Optical Finance) avait atteint <b>65 M\u20ac.<\/b><\/span> <i><br \/><\/i> <\/div>\n<div class=\"\" style=\"\"><i><br \/><\/i><\/div>\n<div class=\"\" style=\"\"> <i><span>Vous souhaitez devenir franchis\u00e9 et ce secteur vous int\u00e9resse tout particuli\u00e8rement ? D\u00e9couvrez les r\u00e9seaux qui recrutent actuellement en France dans le secteur \u00ab<u><a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-secteur-optique-ou-opticien\" title=\"Link: https:\/\/ac-franchise.be\/annuaire\/franchise-secteur-optique-ou-opticien\">Franchise Optique (ou opticien)<\/a><\/u>\u00bb.<\/span><\/i> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Optical Discount, filiale du groupe Alain Afflelou, a un nouveau Directeur G\u00e9n\u00e9ral: Olivier de Mendez. Ag\u00e9 de 49 ans, le nouveau Directeur G\u00e9n\u00e9ral est dipl\u00f4m\u00e9 de l\u2019EDHEC de Lille avec une sp\u00e9cialisation marketing et communication.<\/p>\n","protected":false},"author":7776,"featured_media":142229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-142232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Olivier de Mendez d\u00e9sign\u00e9 Directeur G\u00e9n\u00e9ral de l&#039;enseigne Optical Discount<\/title>\n<meta name=\"description\" content=\"Optical Discount, filiale du groupe Alain Afflelou, a un nouveau Directeur G\u00e9n\u00e9ral: Olivier de Mendez. Ag\u00e9 de 49 ans, le nouveau Directeur G\u00e9n\u00e9ral est dipl\u00f4m\u00e9 de l\u2019EDHEC de Lille avec une sp\u00e9cialisation marketing et communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/olivier-de-mendez-designe-directeur-general-de-lenseigne-optical-discount-4127\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olivier de Mendez d\u00e9sign\u00e9 Directeur G\u00e9n\u00e9ral de l&#039;enseigne Optical Discount\" \/>\n<meta property=\"og:description\" content=\"Optical Discount, filiale du groupe Alain Afflelou, a un nouveau Directeur G\u00e9n\u00e9ral: Olivier de Mendez. 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