{"id":142309,"date":"2018-08-09T19:15:00","date_gmt":"2018-08-09T19:15:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-franchiseur-peut-il-vendre-directement-a-linterieur-du-territoire-du-franchise-4190"},"modified":"2018-08-09T19:15:00","modified_gmt":"2019-03-07T16:00:30","slug":"le-franchiseur-peut-il-vendre-directement-a-linterieur-du-territoire-du-franchise-4190","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-franchiseur-peut-il-vendre-directement-a-linterieur-du-territoire-du-franchise-4190","title":{"rendered":"Le franchiseur peut-il vendre directement \u00e0 l’int\u00e9rieur du territoire du franchis\u00e9 ?"},"content":{"rendered":"
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<\/a> <\/p>\n
Jean Samper, membre du coll\u00e8ge des experts de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise & fondateur d'AC Franchise et du Franchise Business Club <\/div>\n<\/p><\/div>\n
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Le franchiseur peut-il commercialiser \u00e0 l’int\u00e9rieur du territoire du franchis\u00e9 des produits rev\u00eatus de la marque alors qu’il s’\u00e9tait engag\u00e9 \u00e0 n’exploiter ni directement, ni indirectement la franchise sur le territoire ?<\/h3>\n
Si le franchiseur s’\u00e9tait engag\u00e9 \u00e0 n’exploiter ni directement ni indirectement la franchise sur le territoire, cela ne l’emp\u00eache pas de commercialiser les produits du concept. Si par contre, il s’\u00e9tait engag\u00e9 \u00e0 ne pas exploiter les produits, alors il commettrait une faute.<\/p>\n

La possibilit\u00e9 d’une exploitation indirecte de la franchise signifie que le franchiseur pourrait exploiter le concept de franchise lui-m\u00eame dans le cadre de filiales, ou permettre \u00e0 d’autres de l’exploiter gr\u00e2ce \u00e0 un contrat de franchise.<\/p>\n

Il faut donc toujours v\u00e9rifier dans vos contrats si le franchiseur s’engage aussi \u00e0 ne pas commercialiser les produits et services. Si ce n’est pas le cas, v\u00e9rifiez si c’est acceptable. Tenez aussi compte d\u00e9sormais de la vente par Internet. On ne peut plus s’en passer mais comment le franchis\u00e9 y trouve t’il aussi un avantage de marge, de notori\u00e9t\u00e9, de fr\u00e9quentation…?<\/p>\n

Jean Samper<\/i>
Fondateur d’AC Franchise et du Franchise Business Club<\/a><\/i>
<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le conseil d’AC Franchise<\/h3>\n
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La confusion entre exclusivit\u00e9 de la franchise dans un territoire donn\u00e9 et l’exclusivit\u00e9 des produits dans un territoire donn\u00e9 n’est pas rare. Cela peut arriver par exemple dans les produits de pr\u00eat \u00e0 porter mode. Vous avez l’exclusivit\u00e9 pour exploiter un magasin en franchise mais la marque peut vendre les produits aussi dans les grands magasins.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Jean Samper, membre du coll\u00e8ge des experts de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise & fondateur d'AC Franchise et du Franchise Business Club Le franchiseur peut-il commercialiser \u00e0 l’int\u00e9rieur du territoire du franchis\u00e9 des produits rev\u00eatus de la marque alors qu’il s’\u00e9tait engag\u00e9 \u00e0 n’exploiter ni directement, ni indirectement la franchise sur le territoire ? […]<\/p>\n","protected":false},"author":1,"featured_media":142310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[11],"tags":[182],"class_list":["post-142309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-experts-vous-repondent","tag-juridique","entry","has-media"],"acf":[],"yoast_head":"\nLe franchiseur peut-il vendre directement \u00e0 l'int\u00e9rieur du territoire du franchis\u00e9 ?<\/title>\n<meta name=\"description\" content=\"Si le franchiseur s'\u00e9tait engag\u00e9 \u00e0 n'exploiter ni directement ni indirectement la franchise sur le territoire, cela ne l'emp\u00eache pas de commercialiser les produits du concept. 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