{"id":142344,"date":"2024-01-18T07:19:00","date_gmt":"2024-01-18T06:19:00","guid":{"rendered":"https:\/\/ac-franchise.be\/pourquoi-preferer-un-franchiseur-qui-fixe-des-obligations-la-reponse-dun-expert-en-franchise-5956"},"modified":"2024-04-03T12:03:03","modified_gmt":"2024-04-03T11:03:03","slug":"pourquoi-preferer-un-franchiseur-qui-fixe-des-obligations-la-reponse-dun-expert-en-franchise-5956","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/pourquoi-preferer-un-franchiseur-qui-fixe-des-obligations-la-reponse-dun-expert-en-franchise-5956","title":{"rendered":"Pourquoi pr\u00e9f\u00e9rer un franchiseur qui fixe des obligations ? La r\u00e9ponse d’un expert en franchise"},"content":{"rendered":"
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Pourquoi choisir un franchiseur qui vous fixe des obligations?<\/b> Jean Samper, consultant en franchise, a r\u00e9pondu \u00e0 cette question et vous explique pourquoi un futur franchis\u00e9 a int\u00e9r\u00eat \u00e0 choisir une franchise qui fixe des r\u00e8gles.<\/div>\n
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Interview de Jean Samper.<\/b><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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<\/a><\/p>\n

Jean Samper, consultant en franchise<\/div>\n<\/div>\n
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Pourquoi choisir un franchiseur qui vous fixe des obligations plut\u00f4t qu’un franchiseur qui vous laisse libre de faire ce que vous voulez ?<\/h3>\n
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Jean Samper<\/i><\/b> : Le client vient chez vous sans savoir si vous \u00eates une franchise ou une succursale. Il vient chez vous car il sait que vous \u00eates dans un r\u00e9seau; il sait quels types de produits, quels types de prix et quels types de services il va trouver. Le succ\u00e8s d’un r\u00e9seau est donc li\u00e9 \u00e0 sa capacit\u00e9 de faire des promesses s\u00e9duisantes et surtout \u00e0 les tenir. <\/b><\/div>\n
<\/div>\n

Or c’est le franchiseur qui fait les promesses au client et ce sont les franchis\u00e9s qui tiennent ces promesses.
\nIl faut donc que chacun suive la m\u00eame politique et respecte les m\u00eames r\u00e8gles. S’il y a trop de libert\u00e9 d’adaptation, il y a risque de destruction de r\u00e9seau. Pourquoi ? Chaque franchis\u00e9 adapte alors des produits diff\u00e9rents, des prix diff\u00e9rents et des services diff\u00e9rents<\/b>. Le consommateur est alors perdu entre les promesses faites par la t\u00eate du r\u00e9seau, le franchiseur et les franchis\u00e9s install\u00e9s dans les villes ou les quartiers diff\u00e9rents. Donc l’identit\u00e9 de la marque baisse, la notori\u00e9t\u00e9 aussi et les consommateurs sont moins attir\u00e9s. La franchise ne devient plus int\u00e9ressante pour le franchis\u00e9 lui-m\u00eame puisque le pouvoir d’attraction de la marque r\u00e9gresse sans parler de la perte d’efficacit\u00e9 de la centrale d’achat, des services centraux du franchiseur.<\/p>\n

Pour \u00eatre bref, une franchise sans obligations n’est pas une franchise int\u00e9ressante pour vous futur franchis\u00e9.<\/b> C’est une raison de plus pour bien s’informer avant de signer un contrat de franchise<\/a>.<\/p>\n

Jean Samper, Cabinet Frankey International<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Pourquoi choisir un franchiseur qui vous fixe des obligations? Jean Samper, consultant en franchise, a r\u00e9pondu \u00e0 cette question et vous explique pourquoi un futur franchis\u00e9 a int\u00e9r\u00eat \u00e0 choisir une franchise qui fixe des r\u00e8gles. Interview de Jean Samper. Jean Samper, consultant en franchise Pourquoi choisir un franchiseur qui vous fixe des obligations plut\u00f4t […]<\/p>\n","protected":false},"author":45,"featured_media":142343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-142344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nPourquoi pr\u00e9f\u00e9rer un franchiseur qui fixe des obligations ? 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