{"id":142358,"date":"2018-07-06T12:40:00","date_gmt":"2018-07-06T12:40:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-actualites-de-la-compagnie-des-petits-6399"},"modified":"2018-07-06T12:40:00","modified_gmt":"2019-03-07T16:00:31","slug":"les-actualites-de-la-compagnie-des-petits-6399","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-actualites-de-la-compagnie-des-petits-6399","title":{"rendered":"Les actualit\u00e9s de La Compagnie des Petits"},"content":{"rendered":"
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Rachat d\u2019Allo b\u00e9b\u00e9, le n\u00b01 de vente d’articles de pu\u00e9riculture sur internet, consolidation de la strat\u00e9gie digitale et changement d\u2019identit\u00e9 visuelle, La Compagnie des Petits d\u00e9montre, une nouvelle fois, son dynamisme sur tous les fronts.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Allo B\u00e9b\u00e9 et La Compagnie des Petits : 100% de compl\u00e9mentarit\u00e9 <\/h3>\n
Plac\u00e9 en redressement judiciaire fin mai dernier, le site marchand d’articles de pu\u00e9riculture Allo b\u00e9b\u00e9 a \u00e9t\u00e9 rachet\u00e9 par La Compagnie des Petits<\/a><\/b>. L\u2019offre faite par H3M a en effet \u00e9t\u00e9 valid\u00e9e par le tribunal de commerce de Boulogne sur Mer. Une acquisition strat\u00e9gique qui permet \u00e0 H3M de renforcer son arsenal avec ce site marchand qui affiche 100% de compl\u00e9mentarit\u00e9 avec La Compagnie des Petits, sp\u00e9cialiste des v\u00eatements pour enfant et de la distribution retail.<\/b> <\/p>\n

Cette acquisition est \u00e9galement en ad\u00e9quation avec le renforcement de la strat\u00e9gie digitale de La Compagnie des Petits. Strat\u00e9gie qui passe aussi par le d\u00e9ploiement du web-in-store et du web-to-store sur l\u2019ensemble du r\u00e9seau de l\u2019enseigne<\/b>. <\/p>\n

La Compagnie des Petits accompagne ses efforts en digitalisation par une nouvelle identit\u00e9 visuelle. L\u2019ancien logo laisse ainsi place \u00e0 un nouveau qui mise sur les bleu-blanc-rouge pour r\u00e9affirmer l’identit\u00e9 fran\u00e7aise de la marque ainsi que sur un avion inspir\u00e9 de l\u2019univers des tout-petits.<\/b> L\u2019avion prendra d\u2019ailleurs place dans les magasins aux couleurs de l\u2019enseigne en remplacement de la voiture rouge. Dans le d\u00e9tail, 60 boutiques du r\u00e9seau fran\u00e7ais seront relook\u00e9es d\u2019ici la fin de l\u2019ann\u00e9e en attendant la refonte totale mi-2019.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Rachat d\u2019Allo b\u00e9b\u00e9, le n\u00b01 de vente d’articles de pu\u00e9riculture sur internet, consolidation de la strat\u00e9gie digitale et changement d\u2019identit\u00e9 visuelle, La Compagnie des Petits d\u00e9montre, une nouvelle fois, son dynamisme sur tous les fronts.<\/p>\n","protected":false},"author":7779,"featured_media":142357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-142358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLes 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