{"id":142402,"date":"2018-06-04T15:30:00","date_gmt":"2018-06-04T15:30:00","guid":{"rendered":"https:\/\/ac-franchise.be\/mobalpa-a-nouveau-positionnement-nouvelle-communication-3309"},"modified":"2018-06-04T15:30:00","modified_gmt":"2019-03-07T16:00:36","slug":"mobalpa-a-nouveau-positionnement-nouvelle-communication-3309","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/mobalpa-a-nouveau-positionnement-nouvelle-communication-3309","title":{"rendered":"Mobalpa : \u00e0 nouveau positionnement, nouvelle communication"},"content":{"rendered":"
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Acteur incontournable de son march\u00e9, Mobalpa propose \u00e0 ses clients des agencements dont le design, la qualit\u00e9 et les prix r\u00e9pondent parfaitement aux attentes des m\u00e9nages fran\u00e7ais.

A la cl\u00e9, un positionnement premium <\/b>qui permet aux agences aux couleurs de l\u2019enseigne de cibler une client\u00e8le large \u00e0 la recherche de produits de qualit\u00e9, mais \u00e9galement de l\u2019accompagnement d\u2019un professionnel dans la concr\u00e9tisation de projets diversifi\u00e9s (cuisine, salle de bains, dressing,\u2026). D\u2019ou le nouveau slogan adopt\u00e9 par l\u2019enseigne \u00ab\u00a0Mobalpa Unique, comme vous. \u00bb<\/i>. <\/p>\n

Un slogan conforme \u00e0 la raison d\u2019\u00eatre de Mobalpa, proposer aux clients des am\u00e9nagements \u00e0 la hauteur de leurs esp\u00e9rances.
<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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<\/a> <\/div>\n
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Anticiper les besoins des clients pour mieux y r\u00e9pondre <\/h3>\n
Ce slogan a \u00e9t\u00e9 mis en valeur par l\u2019agence Jesus & Gabriel qui a con\u00e7u la nouvelle campagne communication de la franchise Mobalpa<\/a><\/b>. Une campagne qui englobe\u00a0: <\/p>\n

<\/span><\/span> <\/p>\n

    \n
  • Une publicit\u00e9 tourn\u00e9e \u00e0 Lisbonne et qui met en sc\u00e8ne les diff\u00e9rents univers de l\u2019enseigne dans une ambiance tr\u00e8s artistique<\/b> (inspir\u00e9e des \u0153uvres de Dali, Magritte et autres artistes illustres). Dans le d\u00e9tail, les deux personnages de la pub \u00e9voluent dans des espaces, hauts en couleurs, am\u00e9nag\u00e9s par Mobalpa.<\/span><\/li>\n<\/ul>\n
      \n
    • Un nouveau message de marque<\/b> qui reprend les fondamentaux de Mobalpa tout en adoptant de nouveaux codes<\/span><\/li>\n<\/ul>\n
        \n
      • Une campagne de communication digitale plus affirm\u00e9e<\/b> et tourn\u00e9e vers l\u2019interaction avec la cible<\/li>\n<\/ul>\n

        Une strat\u00e9gie bien pens\u00e9e qui conf\u00e8re \u00e0 l\u2019enseigne un positionnement r\u00e9solument moderne tant sur la forme que sur le fond.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

        Acteur incontournable de son march\u00e9, Mobalpa propose \u00e0 ses clients des agencements dont le design, la qualit\u00e9 et les prix r\u00e9pondent parfaitement aux attentes des m\u00e9nages fran\u00e7ais. <\/p>\n

        A la cl\u00e9, un positionnement premium qui permet aux agences aux couleurs de l\u2019enseigne de cibler une client\u00e8le large \u00e0 la recherche de produits de qualit\u00e9, mais \u00e9galement de l\u2019accompagnement d\u2019un professionnel dans la concr\u00e9tisation de projets diversifi\u00e9s (cuisine, salle de bains, dressing,\u2026). D\u2019ou le nouveau slogan adopt\u00e9 par l\u2019enseigne \u00ab Mobalpa Unique, comme vous. \u00bb.<\/p>\n","protected":false},"author":7779,"featured_media":142401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-142402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nMobalpa : \u00e0 nouveau positionnement, nouvelle communication<\/title>\n<meta name=\"description\" content=\"Acteur incontournable de son march\u00e9, Mobalpa propose \u00e0 ses clients des agencements dont le design, la qualit\u00e9 et les prix r\u00e9pondent parfaitement aux attentes des m\u00e9nages fran\u00e7ais. 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