{"id":142403,"date":"2018-06-04T06:30:00","date_gmt":"2018-06-04T06:30:00","guid":{"rendered":"https:\/\/ac-franchise.be\/comment-un-franchiseur-peut-il-convaincre-un-candidat-a-la-franchise-8124"},"modified":"2018-06-04T06:30:00","modified_gmt":"2019-03-07T16:00:36","slug":"comment-un-franchiseur-peut-il-convaincre-un-candidat-a-la-franchise-8124","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/comment-un-franchiseur-peut-il-convaincre-un-candidat-a-la-franchise-8124","title":{"rendered":"Comment un franchiseur peut-il convaincre un candidat \u00e0 la franchise ?"},"content":{"rendered":"<div id=\"917437\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"917437\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/12\/30\/20131230191256-15ab709d61b5a00847b1332cc8945f6e.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/12\/30\/20131230191256-15ab709d61b5a00847b1332cc8945f6e.jpg\" title=\"Phlippe Dassi\u00e9 \"\/>     <\/a>              <\/p>\n<div class=\"image-caption\">         Phlippe Dassi\u00e9       <\/div>\n<\/p><\/div>\n<div class=\"widget-content\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"917437\" data-url=\"\/crezeo_widgets\/917437\/update_parameter\"            data-name=\"text\"><span>\u00ab\u00a0<b><i>Comment s\u00e9duire et convaincre un candidat \u00e0 la franchise ?<\/i><\/b>\u00a0\u00bb C&rsquo;est un sujet que Philippe Dassi\u00e9 de Franchise Connexion a pr\u00e9c\u00e9demment trait\u00e9 dans le cadre du Franchise Business Club. <b>Ci-dessous le r\u00e9sum\u00e9 de l&rsquo;intervention de Philippe Dassi\u00e9.<\/b><br \/><\/span><br \/>\u00ab\u00a0<i>Derri\u00e8re une enseigne, il y a toujours un chef d&rsquo;entreprise avec sa  culture, ses valeurs, son histoire, son \u00e9thique professionnelle, ses  ambitions pour lui-m\u00eame et son entreprise, son mode de management et sa  conception de la relation avec ses partenaires<\/i>\u00ab\u00a0<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"917464\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"917464\" data-url=\"\/crezeo_widgets\/917464\/update_parameter\" data-name=\"title\">Comment s\u00e9duire et convaincre un candidat \u00e0 la franchise ?<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"917464\" data-url=\"\/crezeo_widgets\/917464\/update_parameter\" data-name=\"text\"><b>Il faut \u00e9valuer quelles sont ses motivations :<\/b><\/p>\n<ul>\n<li> Ind\u00e9pendance, devenir maitre de son destin<\/li>\n<li>Attrait\/Passion pour un nouveau m\u00e9tier<\/li>\n<li>Projet de vie personnelle et professionnelle<\/li>\n<li>Rentabilit\u00e9<\/li>\n<li>Appui d&rsquo;une marque, d&rsquo;une structure<\/li>\n<li>Travail en r\u00e9seau : parade contre l&rsquo;isolement <\/li>\n<\/ul>\n<div class=\"\" style=\"\"><b><br \/><\/b><\/div>\n<div class=\"\" style=\"\"> <b>Mieux vaut bien comprendre les freins aussi :<\/b><\/p>\n<ul>\n<li> La rentabilit\u00e9<\/li>\n<li>Le niveau d&rsquo;investissement<\/li>\n<li>Le risque de la cr\u00e9ation d&rsquo;entreprise<\/li>\n<li>Le contexte \u00e9conomique<\/li>\n<li>L&rsquo;image de la franchise (d\u00e9s\u00e9quilibre franchiseur\/franchis\u00e9)<\/li>\n<\/ul><\/div>\n<p><\/p>\n<div><b>Et par cons\u00e9quent adapter une d\u00e9marche adapt\u00e9e :<\/b><\/div>\n<ul>\n<li> Partir du march\u00e9 : d\u00e9crire son potentiel, ses perspectives, ses attentes<\/li>\n<li>Expliquer la pertinence du concept : une r\u00e9ponse originale et \u00e9vidente aux attentes du consommateur<\/li>\n<li>D\u00e9montrer la rentabilit\u00e9 (compte d&rsquo;exploitation du\/des pilotes \u00e0 l&rsquo;appui)<\/li>\n<li>Mettre en avant les valeurs de la marque<\/li>\n<li>Les points forts et les points d&rsquo;am\u00e9lioration pr\u00e9vus<\/li>\n<li>L&rsquo;\u00e9thique du dirigeant, son historique\u00a0<\/li>\n<li>La structure d\u00e9di\u00e9e \u00e0 la franchise<\/li>\n<li>La qualit\u00e9 de l&rsquo;accompagnement<\/li>\n<li>La m\u00e9thode de management appliqu\u00e9e<\/li>\n<li>Esprit d\u00e9velopp\u00e9 dans le r\u00e9seau<\/li>\n<li>Taux de satisfaction des franchis\u00e9s<\/li>\n<li>R\u00e9sultats des franchis\u00e9s<\/li>\n<li>Visite des franchis\u00e9s <\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"917467\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"917467\" data-url=\"\/crezeo_widgets\/917467\/update_parameter\" data-name=\"title\">En savoir plus sur Franchise Connexion<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"917467\" data-url=\"\/crezeo_widgets\/917467\/update_parameter\" data-name=\"text\">\n<p>Franchise Connexion a \u00e9t\u00e9 cr\u00e9\u00e9 en octobre 2008 par Philippe Dassi\u00e9, professionnel de la Franchise depuis plus de 20 ans. Il a commenc\u00e9 par assurer le d\u00e9veloppement de plusieurs r\u00e9seaux de franchises en tant que cadre dirigeant en France et \u00e0 l&rsquo;international puis a cr\u00e9\u00e9 son propre cabinet de conseil en d\u00e9veloppement apr\u00e8s avoir appris la d\u00e9marche du consulting en \u00e9tant affili\u00e9 AC Franchise.<\/p>\n<p>Convaincu par le r\u00f4le pr\u00e9pond\u00e9rant des Ressources Humaines dans le d\u00e9veloppement et la p\u00e9rennit\u00e9 d&rsquo;un r\u00e9seau, il s&rsquo;attache tant aux crit\u00e8res humains et culturels qu&rsquo;aux crit\u00e8res techniques et professionnels dans le choix d&rsquo;une enseigne ou d&rsquo;un partenaire.<\/p>\n<p><i>Comment <\/i><a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/franchisebusinessclub.com\/\"><i>devenir franchiseur<\/i><\/a><i> ? Que faut il faire avant de commencer \u00e0 franchiser ? Comment faire pour recruter les bons franchis\u00e9s et les faire r\u00e9ussir ? Etc &#8230;<\/i><br \/><i>Rendez vous sur le site du FBC pour en savoir plus ! Et rejoignez les franchiseurs membres du Franchise Business Club qui ont d\u00e9cid\u00e9 de b\u00e9n\u00e9ficier de l&rsquo;exp\u00e9rience d&rsquo;op\u00e9rationnels confirm\u00e9s et d&rsquo;experts en Franchise.<\/i><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Comment s\u00e9duire et convaincre un candidat \u00e0 la franchise ?\u00a0\u00bb C&rsquo;est un sujet que Philippe Dassi\u00e9 de Franchise Connexion a pr\u00e9c\u00e9demment trait\u00e9 dans le cadre du Franchise Business Club. Ci-dessous le r\u00e9sum\u00e9 de l&rsquo;intervention de Philippe Dassi\u00e9.<\/p>\n<p>\u00ab\u00a0Derri\u00e8re une enseigne, il y a toujours un chef d&rsquo;entreprise avec sa culture, ses valeurs, son histoire, son \u00e9thique professionnelle, ses ambitions pour lui-m\u00eame et son entreprise, son mode de management et sa conception de la relation avec ses partenaires\u00a0\u00bb<\/p>\n","protected":false},"author":45,"featured_media":288026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[135],"class_list":["post-142403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment un franchiseur peut-il convaincre un candidat \u00e0 la franchise ?<\/title>\n<meta name=\"description\" content=\"Comment s\u00e9duire et convaincre un candidat \u00e0 la franchise ? 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