{"id":142458,"date":"2018-05-14T06:47:00","date_gmt":"2018-05-14T06:47:00","guid":{"rendered":"https:\/\/ac-franchise.be\/juridique-vente-par-internet-et-reseaux-de-distribution-peut-on-exclure-la-vente-en-ligne-dans-un-contrat-de-franchise-3620"},"modified":"2018-05-14T06:47:00","modified_gmt":"2019-03-07T16:00:44","slug":"juridique-vente-par-internet-et-reseaux-de-distribution-peut-on-exclure-la-vente-en-ligne-dans-un-contrat-de-franchise-3620","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/juridique-vente-par-internet-et-reseaux-de-distribution-peut-on-exclure-la-vente-en-ligne-dans-un-contrat-de-franchise-3620","title":{"rendered":"Juridique: Vente par internet et r\u00e9seaux de distribution: peut-on exclure la vente en ligne dans un contrat de franchise?"},"content":{"rendered":"
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Il est d\u00e9sormais presque impossible de concevoir notre soci\u00e9t\u00e9 moderne sans la vente sur Internet. <\/b>Cependant, ce canal de distribution ne s\u2019av\u00e8re pas le plus appropri\u00e9 pour tous les secteurs, services ou produits.
D\u00e8s lors, le franchiseur pourrait, afin de pr\u00e9server son image<\/b>, au regard de l\u2019importance du contact client ou par crainte de favoriser l\u2019apparition de contrefa\u00e7ons, \u00eatre tent\u00e9 d\u2019exclure la vente par internet dans le cadre de contrat de franchise.<\/b><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La validit\u00e9 de ce type de restrictions contractuelles de la concurrence<\/b> est toutefois remise en question dans l\u2019arr\u00eat de la Cour europ\u00e9enne de Justice Pierre Fabre Dermo-Cosm\u00e9tique (C-439\/09).<\/b><\/span> \u00a0
La Cour consid\u00e8re l\u2019interdiction de la vente sur internet comme une restriction \u00e0 la concurrence dans la mesure o\u00f9 cette clause contractuelle n\u2019est pas objectivement justifi\u00e9e. \u00a0

En outre, les arguments suivants visant \u00e0 justifier l\u2019interdiction de la vente sur internet avaient d\u00e9j\u00e0 \u00e9t\u00e9 refus\u00e9s <\/b>par la jurisprudence europ\u00e9enne : la n\u00e9cessit\u00e9 de fournir un conseil personnalis\u00e9, la protection contre une utilisation incorrecte des produits ou encore la pr\u00e9servation d\u2019une image prestigieuse.<\/span> \u00a0 <\/p>\n

La Cour europ\u00e9enne a \u00e9galement jug\u00e9 que la vente sur Internet n\u2019est pas \u00e0 consid\u00e9rer comme \u00e9tant une vente faite \u00e0 partir d\u2019un lien d\u2019\u00e9tablissement non autoris\u00e9 et qu\u2019elle ne peut donc b\u00e9n\u00e9ficier de l\u2019exemption pour certaines cat\u00e9gories d\u2019accords verticaux (art. 4, c), Ordonnance n\u00b0 2790\/1999, d\u00e9sormais art. 4, c), Ordonnance n\u00b0 330\/2010). \u00a0
La vente en ligne est par contre, selon la Cour europ\u00e9enne de Justice, \u00e0 consid\u00e9rer comme une simple m\u00e9thode de vente.<\/b><\/span> \u00a0

Benoit Simpelaere, avocat associ\u00e9 chez DBB<\/b>, affirme qu\u2019un franchiseur souhaitant exclure la vente sur internet dans le cadre de son contrat de franchise devra d\u00e8s lors accorder une attention toute particuli\u00e8re \u00e0 la formulation des clauses pertinentes, afin que cette restriction puisse tomber sous l\u2019exception l\u00e9gale pr\u00e9vue \u00e0 l\u2019article 101, paragraphe 3 TFUE.<\/span> \u00a0

Il convient de garder \u00e0 l\u2019esprit que si la validit\u00e9 de la clause est contest\u00e9e sur base des r\u00e8gles de la concurrence, il devra \u00eatre d\u00e9montr\u00e9<\/b> que l\u2019interdiction de la vente de ce produit sur internet contribue \u00e0 am\u00e9liorer sa distribution<\/b>, qu\u2019elle pr\u00e9sente un avantage pour le consommateur et qu\u2019il n\u2019existe aucune autre fa\u00e7on de r\u00e9aliser cette am\u00e9lioration.<\/span> \u00a0
Par ailleurs, l\u2019interdiction de la vente sur internet ne pourra jamais conduire \u00e0 une \u00e9limination de la concurrence. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Enfin, il est incontestable que la question de la vente en ligne dans le cadre de la franchise fera encore couler de l\u2019encre dans les ann\u00e9es \u00e0 venir.<\/b> Il est primordial pour le franchiseur de\u00a0rester vigilant par rapport aux \u00e9volutions juridiques<\/b>\u00a0de ce sujet \u00e9pineux, et le cas \u00e9ch\u00e9ant d\u2019adapter son contrat afin de garantir la stabilit\u00e9 de son r\u00e9seau.\u00a0\u00a0\u00a0<\/p>\n

Affaire \u00e0 suivre\u2026 \u00a0\u00a0

Benoit Simpelaere, avocat associ\u00e9 chez DBB<\/b>\u00a0\u00a0 (cabinet juridique Mons, Bruxelles, Paris)<\/p>\n

Source Franchise.Be<\/i><\/b>\u00a0:\u00a0<\/i>Juridique: Vente par internet et r\u00e9seaux de distribution: peut-on exclure la vente en ligne dans un contrat de franchise?<\/i><\/a><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Il est d\u00e9sormais presque impossible de concevoir notre soci\u00e9t\u00e9 moderne sans la vente sur Internet. Cependant, ce canal de distribution ne s\u2019av\u00e8re pas le plus appropri\u00e9 pour tous les secteurs, services ou produits et le franchiseur pourrait \u00eatre tent\u00e9 d\u2019exclure la vente par internet dans le cadre de contrat de franchise.<\/p>\n","protected":false},"author":7776,"featured_media":142457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[141],"class_list":["post-142458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","tag-reglementation-des-affaires","entry","has-media"],"acf":[],"yoast_head":"\nJuridique: Vente par internet et r\u00e9seaux de distribution: peut-on exclure la vente en ligne dans un contrat de franchise?<\/title>\n<meta name=\"description\" content=\"Il est d\u00e9sormais presque impossible de concevoir notre soci\u00e9t\u00e9 moderne sans la vente sur Internet. 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