{"id":142473,"date":"2018-04-30T08:14:00","date_gmt":"2018-04-30T08:14:00","guid":{"rendered":"https:\/\/ac-franchise.be\/comment-se-decider-pour-une-franchise-3402"},"modified":"2018-04-30T08:14:00","modified_gmt":"2019-03-07T16:00:44","slug":"comment-se-decider-pour-une-franchise-3402","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/comment-se-decider-pour-une-franchise-3402","title":{"rendered":"Comment se d\u00e9cider pour une Franchise ?"},"content":{"rendered":"
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Apr\u00e8s avoir fait une s\u00e9lection de\u00a0secteurs d’activit\u00e9\u00a0en fonction de vos aptitudes, de votre vie personnelle,\u00a0faites le tour des r\u00e9seaux… Pour bien conna\u00eetre les r\u00e9seaux, l’id\u00e9al est de rencontrer les hommes qui le dirigent, la concurrence et aussi, en temps voulu, les franchis\u00e9s<\/b>, sans se limiter n\u00e9cessairement \u00e0 ceux dont le franchiseur a donn\u00e9 les coordonn\u00e9es mais ne vous attendez pas \u00e0 ce que tout le monde se confie \u00e0 vous sans bien vous conna\u00eetre.<\/p>\n

Le pr\u00e9sent article est publi\u00e9 dans 3 pays o\u00f9 la loi a rendu obligatoire un document d’information pr\u00e9contractuel,<\/b> la France, la Belgique et la Tunisie. Au Maroc et en Alg\u00e9rie un tel document n’est pas obligatoire mais o\u00f9 nous conseillons n\u00e9anmoins d’en faire un. Il serait d’ailleurs bon que les lois locales le rendent obligatoire.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Bien \u00e9tudier le Document d’information pr\u00e9contractuel<\/h3>\n
Dans un d\u00e9lai qui peut varier d’un pays \u00e0 l’autre (20 jours en France),\u00a0avant toute signature de contrat, le franchiseur doit vous adresser un document d’information pr\u00e9contractuel<\/b> (le fameux\u00a0DIP, le Document d’Information Pr\u00e9contractuel). C’est une source d’information majeure.<\/b> Il est important de le regarder \u00e0 la loupe, et au besoin de vous le faire expliquer par le franchiseur. La plupart des litiges li\u00e9s \u00e0 la franchise provenaient d’un d\u00e9faut d’information avant l’instauration de cette obligation l\u00e9gale. <\/p>\n

<\/b>La loi<\/b>\u00a0<\/b>liste les informations que ce document\u00a0doit contenir.<\/b> Il s’agit de renseignements sur la t\u00eate de r\u00e9seau : extraits du bilan, liste de contrats sign\u00e9s et r\u00e9sili\u00e9s, etc. Il apporte aussi les informations sur l’\u00e9tat national et local du march\u00e9. Ce qui ne dispense pas d’effectuer sa propre \u00e9tude de march\u00e9. En annexe, il doit reprendre le contrat de franchise. Voir les liens en bas d’articles pour le d\u00e9tail.<\/p>\n

A vous de bien v\u00e9rifier les \u00e9l\u00e9ments importants. <\/b>Voyez\u00a0entre autres les clauses d’approvisionnement et les conditions de renouvellement ou de s\u00e9paration. Par exemple : faut-il payer \u00e0 nouveau un droit d’entr\u00e9e en cas de renouvellement ? Peut-on continuer seul la m\u00eame activit\u00e9 en cas de s\u00e9paration ? N’h\u00e9sitez pas \u00e0 essayer de n\u00e9gocier certains points (M\u00eame si ce n’est pas toujours possible pour ne pas d\u00e9s\u00e9quilibrer les relations au sein du r\u00e9seau ou le fragiliser. Qui ne tente rien n’a rien) et \u00e0 demander l’aide d’un conseil juridique. Pour les droits d’entr\u00e9e, il doit \u00eatre \u00e9valu\u00e9 en fonction de la notori\u00e9t\u00e9 de l’enseigne et des services propos\u00e9s, en terme d’emplacement, de formation, d’aide aux d\u00e9marches de cr\u00e9ation, de publicit\u00e9 \u00e0 l’ouverture… Le droit d’entr\u00e9e varie\u00a0le plus souvent\u00a0de 5 000 \u00e0 30 000 euros.\u00a0<\/p>\n

Quant \u00e0 la redevance<\/b>, elle se situe entre 1 % et 10 % du chiffre d’affaires suivant les m\u00e9tiers. V\u00e9rifiez qu’elle r\u00e9mun\u00e8re de v\u00e9ritables contreparties : communication, animation du r\u00e9seau, outils de marketing, centrale d’achat… Elle doit \u00eatre coh\u00e9rente avec la concurrence et le pr\u00e9visionnel que vous r\u00e9aliserez avec l’aide du franchiseur. V\u00e9rifiez bien tous les \u00e9l\u00e9ments avant de signer, prenez conseil pour\u00a0conforter votre choix.<\/b><\/p>\n

En conclusion, ne vous contentez pas de recevoir un DIP, lisez-le et notez tout ce qui n’est pas clair pour vous. Vous poserez ainsi les bonnes questions \u00e0 vos conseils, au franchiseur et \u00e0 ses franchis\u00e9s.<\/b><\/p>\n

Dominique Deslandes et Jean Samper<\/p>\n

Pour en savoir plus, la r\u00e9daction vous invite \u00e0 lire notre fiche pratique sur :<\/b><\/i>
La Loi Doubin en franchise<\/b><\/a> : D\u00e9finition, objectif et DIP !<\/b><\/i><\/span><\/p>\n

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Apr\u00e8s avoir fait une s\u00e9lection de secteurs d’activit\u00e9 en fonction de vos aptitudes, de votre vie personnelle, faites le tour des r\u00e9seaux… Pour bien conna\u00eetre les r\u00e9seaux, l’id\u00e9al est de rencontrer les hommes qui le dirigent, la concurrence et aussi, en temps voulu, les franchis\u00e9s, sans se limiter n\u00e9cessairement \u00e0 ceux dont le franchiseur a donn\u00e9 les coordonn\u00e9es mais ne vous attendez pas \u00e0 ce que tout le monde se confie \u00e0 vous sans bien vous conna\u00eetre.<\/p>\n","protected":false},"author":1,"featured_media":288054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[],"class_list":["post-142473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nComment se d\u00e9cider pour une Franchise ?<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s avoir fait une s\u00e9lection de\u00a0secteurs d'activit\u00e9, en fonction de vos aptitudes, de votre vie personnelle,\u00a0faites le tour des r\u00e9seaux... 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