{"id":142476,"date":"2018-04-30T07:38:00","date_gmt":"2018-04-30T07:38:00","guid":{"rendered":"https:\/\/ac-franchise.be\/devenir-franchiseur-un-choix-de-raison-6396"},"modified":"2019-08-21T14:19:05","modified_gmt":"2019-08-21T13:19:05","slug":"devenir-franchiseur-un-choix-de-raison-6396","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/devenir-franchiseur-un-choix-de-raison-6396","title":{"rendered":"Devenir franchiseur, un choix de raison"},"content":{"rendered":"
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Voici pourquoi la Franchise est\u00a0 l’une des strat\u00e9gies de d\u00e9veloppement les plus recherch\u00e9es par les entreprises.\u00a0Dans le monde moderne ce ne sont plus les gros qui mangent les petits, mais ce sont les rapides qui mangent les lents. Cette maxime prend tout son sens dans la Franchise.<\/p>\n

Autrefois la croissance lente \u00e9tait une \u00ab strat\u00e9gie saine\u00bb, certaines exploitations d\u00e9gageant 20% de marge nette se sont d\u00e9velopp\u00e9es en ouvrant des points de vente en propre dans le cadre d’un Plan \u00e0 Long Terme de dix \u00e0 quinze ans.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Pour beaucoup d’entrepreneurs, la croissance lente n’est plus une option.<\/h2>\n
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Mais les temps ont chang\u00e9 : la mondialisation est pass\u00e9e par l\u00e0.\u00a0Les cha\u00eenes dominent maintenant le march\u00e9 dans pratiquement chaque segment au d\u00e9tail.\u00a0Les entreprises ind\u00e9pendantes qui choisissent la croissance lente se trouvent d\u00e9sormais face \u00e0 des enseignes connues \u00e0 croissance rapide.\u00a0 Et les taux de rentabilit\u00e9 chutent.<\/p>\n

Pour un nombre croissant de concepts, le choix n’est pas entre croissance lente ou rapide mais entre croissance rapide ou disparition.\u00a0\u00a0Le choix d’une strat\u00e9gie \u00ab\u00a0Devenir Franchiseur\u00a0\u00bb devient incontournable pour nos jeunes entrepreneurs, en effet seule la Franchise peut lever en m\u00eame temps les 3 obstacles majeurs du d\u00e9veloppement :<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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1.\u00a0Financement
\n2.\u00a0Vitesse
\n3.\u00a0Personnel<\/strong><\/div>\n<\/div>\n<\/div>\n
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1.\u00a0Le probl\u00e8me n\u00b01 qui se pose : le financement des cr\u00e9ations de points de vente<\/h2>\n
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Les capitaux en provenance des \u00ab Friends and Family \u00bb sont une possibilit\u00e9. ON les appelle aussi \u00ab\u00a0Love money\u00a0\u00bb. Habituellement souples et de confiance, les capitaux risquent d’\u00eatre limit\u00e9s et des tensions vont surgir lors des premi\u00e8res difficult\u00e9s.
\nImaginer financer sa croissance\u00a0par emprunt bancaire rel\u00e8ve aujourd’hui du fantasme.\u00a0 Il y a 20 ans les banques pr\u00eataient 5 \u20ac pour 1\u20ac de valeur nette.\u00a0 Ces derni\u00e8res ann\u00e9es le rapport a chut\u00e9 \u00e0 2 \u00e0 1 et actuellement elle est plus pr\u00e8s de 1 \u00e0 1. Avec la crise des subprimes je pense que l’on s’approche du z\u00e9ro.<\/p>\n

Les investisseurs peuvent \u00eatre une source de capital et quelques\u00a0 entreprises obtiennent des financements (Private Equity, Bourse). Mais\u00a0 l’entrepreneur va renoncer \u00e0 une part significative du Capital, et si les objectifs ne sont pas atteints, il sera sorti du projet car les financiers vont exiger le contr\u00f4le des d\u00e9cisions strat\u00e9giques.<\/p>\n

Dans un Sc\u00e9nario Franchise, les droits d’entr\u00e9e doivent financer, avec un l\u00e9ger d\u00e9calage, le budget du d\u00e9veloppement du r\u00e9seau. L’investisseur c’est le franchis\u00e9<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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2.\u00a0Le deuxi\u00e8me probl\u00e8me \u00e0 r\u00e9gler : la vitesse de croissance<\/h2>\n
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M\u00eame si le capital ext\u00e9rieur a \u00e9t\u00e9 r\u00e9uni, la croissance d’un r\u00e9seau en propre est lent, car il suppose un effort titanesque pour les managers : trouver des locaux, am\u00e9nager, recruter des \u00e9quipes, lancer les points de ventes, contr\u00f4ler l’entreprise, etc.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Le taux de croissance d’un r\u00e9seau de Franchise est tr\u00e8s rapide pour les bons concepts<\/strong>, la limite devient le nombre de bons candidats et le nombre d’emplacements disponibles.<\/div>\n<\/div>\n<\/div>\n
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Dans ces derni\u00e8res ann\u00e9es nous avons accompagn\u00e9 de nombreuses entreprises qui ont recrut\u00e9 plus de 30 franchis\u00e9s par an (Cartridge world, Exim, meilleurtaux). La croissance de l’activit\u00e9 du r\u00e9seau devient exponentielle multipliant la croissance de chaque point de vente par la croissance du nombre de points de vente.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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3.\u00a0Le troisi\u00e8me probl\u00e8me \u00e0 r\u00e9gler ; trouver de bons managers et les garder<\/h2>\n
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Une des plus grandes difficult\u00e9s du d\u00e9veloppement d’un r\u00e9seau de points de vente c’est le recrutement de vos franchis\u00e9s, l’animation et le contr\u00f4le du personnel dans des sites autonomes. Les probl\u00e8mes li\u00e9s \u00e0 la gestion du Personnel perturbent le d\u00e9veloppement des r\u00e9seaux dans tous les types d’activit\u00e9, et surtout lorsque les unit\u00e9s sont petites et reposent sur le responsable du site.<\/p>\n

Les franchis\u00e9s sont en g\u00e9n\u00e9ral d’excellents managers de leur unit\u00e9, Pourquoi?
\nParce qu’ils ont investi dans leur franchise et qu’ils travaillent pour leur propre compte.
\nIl conviendra donc de les s\u00e9lectionner d’une mani\u00e8re adapt\u00e9e au concept et de les former au savoir faire originale du franchiseur. Le co\u00fbt du management du personnel s’en trouve donc all\u00e9g\u00e9.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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La franchise poss\u00e8de d’autres avantages strat\u00e9giques:<\/h2>\n
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  • Baisse du niveau de risque.<\/li>\n
  • Am\u00e9lioration des conditions d’achat aupr\u00e8s des fournisseurs.<\/li>\n
  • D\u00e9veloppement de l’image de marque<\/li>\n
  • Etc..<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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    D’un point de vue strat\u00e9gique la strat\u00e9gie de vente de l’entreprise s’en trouve facilit\u00e9e
    \nSon potentiel de croissance et de rentabilit\u00e9 \u00e9tant augment\u00e9, sa surface financi\u00e8re \u00e9tant moins lourde une soci\u00e9t\u00e9 peut devenir un produit beaucoup plus vendable.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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    La popularit\u00e9 de la Franchise n’est pas un accident. C’est un choix raisonnable.<\/strong><\/div>\n<\/div>\n<\/div>\n
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    <\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Voici pourquoi la Franchise est\u00a0 l’une des strat\u00e9gies de d\u00e9veloppement les plus recherch\u00e9es par les entreprises.\u00a0Dans le monde moderne ce ne sont plus les gros qui mangent les petits, mais ce sont les rapides qui mangent les lents. Cette maxime prend tout son sens dans la Franchise. Autrefois la croissance lente \u00e9tait une \u00ab strat\u00e9gie […]<\/p>\n","protected":false},"author":1,"featured_media":142477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-142476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nDevenir 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