{"id":230056,"date":"2019-02-06T10:14:00","date_gmt":"2019-02-06T09:14:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-tomco-mise-sur-les-competences-de-son-nouveau-chief-customer-officer-pour-continuer-de-se-developper-3178"},"modified":"2019-02-06T10:14:00","modified_gmt":"2019-03-07T16:00:11","slug":"la-franchise-tomco-mise-sur-les-competences-de-son-nouveau-chief-customer-officer-pour-continuer-de-se-developper-3178","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-tomco-mise-sur-les-competences-de-son-nouveau-chief-customer-officer-pour-continuer-de-se-developper-3178","title":{"rendered":"La franchise Tom&Co mise sur les comp\u00e9tences de son nouveau Chief Customer Officer pour continuer de se d\u00e9velopper"},"content":{"rendered":"
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Le r\u00e9seau Tom&Co<\/a><\/b> a accueilli au sein de sa direction, le 1er f\u00e9vrier dernier, Maud Leschevin<\/b> pour occuper le poste de Chief Customer Officer<\/b>. La plus grande animalerie belge compte sur son impressionnante exp\u00e9rience pour d\u00e9velopper un concept de magasin multicanal se distinguant par la force de conseil de ses \u00e9quipes expertes.<\/b><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Maud Leschevin, nouveau Chief Customer Officer de Tom&Co <\/h3>\n
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Ayant derri\u00e8re elle une carri\u00e8re d\u2019une vingtaine d\u2019ann\u00e9es, Maud Leschevin<\/b> a multipli\u00e9 les exp\u00e9riences dans le secteur du marketing<\/b> pour des entreprises bien connues sur le march\u00e9 belge telles que Unilever, Carrefour et Standaard Boekhandel. <\/span> <\/div>\n
Elle a de nombreuses r\u00e9ussites \u00e0 son actif, \u00e0 savoir, la redynamisation de l\u2019enseigne CLUB, l\u2019int\u00e9gration avec succ\u00e8s de CLUB au sein de Standaard Boekhandel et la direction, ces derni\u00e8res ann\u00e9es, des \u00e9quipes commerciales des deux enseignes.
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Nouveau Chief Customer Officer depuis le 1er f\u00e9vrier au sein du r\u00e9seau Tom&Co, Maud Leschevin se chargera de coordonner le marketing, l\u2019expansion du r\u00e9seau, les ventes et la strat\u00e9gie digitale.<\/span> <\/div>\n
Elle a confi\u00e9 \u00e0 propos de sa nouvelle mission: \u00ab\u00a0Un cycle se termine et le moment est id\u00e9al pour relever de nouveaux d\u00e9fis. Positionner Tom&Co en tant que sp\u00e9cialiste, amener l\u2019enseigne sur un terrain \u00e9motionnel sont des d\u00e9fis que je suis pr\u00eate \u00e0 relever. Par ailleurs, retrouver une structure entrepreneuriale dans laquelle on passe facilement de la strat\u00e9gie \u00e0 l\u2019op\u00e9rationnel et o\u00f9 les rencontres humaines sont nombreuses, m\u2019enthousiasme<\/i> \u00bb.<\/span>
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Thierry le Grelle, CEO de Tom&Co<\/b> a, quant \u00e0 lui, confi\u00e9 que son r\u00e9seau misait sur les comp\u00e9tences de Maud Leschevin pour d\u00e9velopper \u00ab\u00a0un concept de magasin multicanal o\u00f9 le conseil prime. Le client y revient pour se faire plaisir, rencontrer sa communaut\u00e9, \u00e9changer avec des experts,\u2026<\/i>\u00bb.<\/span> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le r\u00e9seau Tom&Co a accueilli au sein de sa direction, le 1er f\u00e9vrier dernier, Maud Leschevin pour occuper le poste de Chief Customer Officer. 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