{"id":230062,"date":"2019-02-05T11:31:00","date_gmt":"2019-02-05T10:31:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712"},"modified":"2019-02-05T11:31:00","modified_gmt":"2019-03-07T16:00:11","slug":"la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712","title":{"rendered":"La franchise The Body Shop d\u00e9voile sa nouvelle strat\u00e9gie marketing"},"content":{"rendered":"
\n
\n
\n
<\/a> <\/div>\n
\n
\n
Fond\u00e9e en 1976 \u00e0 Brighton par la Britannique Anita Roddick et c\u00e9d\u00e9e par L\u2019Or\u00e9al \u00e0 la firme br\u00e9silienne Natura pour un peu plus d\u2019un milliard d\u2019euros en 2017, la\u00a0franchise The Body Shop<\/a>, a d\u00e9voil\u00e9 sa nouvelle strat\u00e9gie marketing\u00a0qui met en avant l\u2019activisme et l\u2019\u00e9galit\u00e9 des sexes.<\/b> L’enseigne de cosm\u00e9tiques a d\u00fb repenser ses lieux de vente pour faire face aux difficult\u00e9s actuelles du secteur de la vente au d\u00e9tail, notamment sur son march\u00e9 domestique,\u00a0le Royaume-Uni. Pr\u00e9sent dans 66 pays, le franchiseur The Body Shop veut faire de ses\u00a0magasins des \u00ab\u00a0hubs activistes\u00a0\u00bb.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
\n

The Body Shop met l\u2019activisme au c\u0153ur de son ADN<\/h3>\n
\n
Il ne s’agit pas de la premi\u00e8re campagne lanc\u00e9e par la soci\u00e9t\u00e9 de cosm\u00e9tiques, soins du visage et parfums The Body Shop, c\u00e9l\u00e8bre pour son engagement r\u00e9solu contre le test sur les animaux, pour le commerce \u00e9quitable et pour la pr\u00e9servation de l’environnement. La marque anglaise avait lanc\u00e9 avec succ\u00e8s en 2013 une p\u00e9tition mondiale pour interdire les tests de cosm\u00e9tiques sur les animaux. Une campagne qui s\u2019\u00e9tait sold\u00e9e par une interdiction europ\u00e9enne d’utiliser les animaux pour tester des produits cosm\u00e9tiques.\u00a0The Body Shop veut chercher du soutien dans le secteur de la cosm\u00e9tique pour essayer d\u2019influencer les l\u00e9gislateurs pour cette nouvelle campagne.<\/div>\n
<\/div>\n
\u00ab L\u2019une de mes missions consiste \u00e0 faire des boutiques The Body Shop des hubs activistes. Les humains aiment les autres humains, c\u2019est dans notre nature, et nous voulons faire partie de notre communaut\u00e9. Nous sommes en train de travailler sur la mani\u00e8re de faire cela en boutique<\/b><\/i> \u00bb, a d\u00e9clar\u00e9 la directrice globale pour l\u2019activisme Jessie Macneil-Brown.\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
<\/p>\n
\n
\n
<\/a> <\/div>\n
\n

L’enseigne poursuit son d\u00e9veloppement en franchise <\/h3>\n
\n
The Body Shop compte plus de 3000 magasins en propre et en franchise dans 66 pays. L’enseigne au concept r\u00e9solument \u00e9cologique, a annonc\u00e9 une croissance de 3,6 % sur les neufs premiers mois de 2018. Afin d’am\u00e9liorer sa rentabilit\u00e9, la marque va fermer les magasins les moins rentables tout en poursuivant l’ouverture de franchises notamment en France,\u00a0quatri\u00e8me march\u00e9 de l’entreprise, apr\u00e8s le Royaume-Uni, l’Allemagne et la Su\u00e8de.<\/b> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Fond\u00e9e en 1976 \u00e0 Brighton par la Britannique Anita Roddick et c\u00e9d\u00e9e par L\u2019Or\u00e9al \u00e0 la firme br\u00e9silienne Natura pour un peu plus d\u2019un milliard d\u2019euros en 2017, la franchise The Body Shop, a d\u00e9voil\u00e9 sa nouvelle strat\u00e9gie marketing qui met en avant l\u2019activisme et l\u2019\u00e9galit\u00e9 des sexes. L’enseigne de cosm\u00e9tiques a d\u00fb repenser ses lieux de vente pour faire face aux difficult\u00e9s actuelles du secteur de la vente au d\u00e9tail, notamment sur son march\u00e9 domestique, le Royaume-Uni. Pr\u00e9sent dans 66 pays, le franchiseur The Body Shop veut faire de ses magasins des \u00ab\u00a0hubs activistes\u00a0\u00bb.<\/p>\n","protected":false},"author":54,"featured_media":230060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-230062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise The Body Shop d\u00e9voile sa nouvelle strat\u00e9gie marketing<\/title>\n<meta name=\"description\" content=\"Fond\u00e9e en 1976 \u00e0 Brighton par la Britannique Anita Roddick et c\u00e9d\u00e9e par L\u2019Or\u00e9al \u00e0 la firme br\u00e9silienne Natura pour un peu plus d\u2019un milliard d\u2019euros en 2017, la franchise The Body Shop, a d\u00e9voil\u00e9 sa nouvelle strat\u00e9gie marketing qui met en avant l\u2019activisme et l\u2019\u00e9galit\u00e9 des sexes. L'enseigne de cosm\u00e9tiques a d\u00fb repenser ses lieux de vente pour faire face aux difficult\u00e9s actuelles du secteur de la vente au d\u00e9tail, notamment sur son march\u00e9 domestique, le Royaume-Uni. Pr\u00e9sent dans 66 pays, le franchiseur The Body Shop veut faire de ses magasins des "hubs activistes".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La franchise The Body Shop d\u00e9voile sa nouvelle strat\u00e9gie marketing\" \/>\n<meta property=\"og:description\" content=\"Fond\u00e9e en 1976 \u00e0 Brighton par la Britannique Anita Roddick et c\u00e9d\u00e9e par L\u2019Or\u00e9al \u00e0 la firme br\u00e9silienne Natura pour un peu plus d\u2019un milliard d\u2019euros en 2017, la franchise The Body Shop, a d\u00e9voil\u00e9 sa nouvelle strat\u00e9gie marketing qui met en avant l\u2019activisme et l\u2019\u00e9galit\u00e9 des sexes. L'enseigne de cosm\u00e9tiques a d\u00fb repenser ses lieux de vente pour faire face aux difficult\u00e9s actuelles du secteur de la vente au d\u00e9tail, notamment sur son march\u00e9 domestique, le Royaume-Uni. Pr\u00e9sent dans 66 pays, le franchiseur The Body Shop veut faire de ses magasins des "hubs activistes".\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-05T10:31:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-07T16:00:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/01\/31\/20190131230359-58712466f48fc19ab22757b760c69959.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"375\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dorsaf Maamer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dorsaf Maamer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/67f8a43ccb8849bbdd49ddc3432cd53b\"},\"headline\":\"La franchise The Body Shop d\u00e9voile sa nouvelle strat\u00e9gie marketing\",\"datePublished\":\"2019-02-05T10:31:00+00:00\",\"dateModified\":\"2019-03-07T16:00:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712\"},\"wordCount\":385,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/01\/31\/20190131230359-58712466f48fc19ab22757b760c69959.jpg\",\"articleSection\":[\"Actualit\u00e9s des r\u00e9seaux\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712\",\"url\":\"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712\",\"name\":\"La franchise The Body Shop d\u00e9voile sa nouvelle strat\u00e9gie marketing\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/01\/31\/20190131230359-58712466f48fc19ab22757b760c69959.jpg\",\"datePublished\":\"2019-02-05T10:31:00+00:00\",\"dateModified\":\"2019-03-07T16:00:11+00:00\",\"description\":\"Fond\u00e9e en 1976 \u00e0 Brighton par la Britannique Anita Roddick et c\u00e9d\u00e9e par L\u2019Or\u00e9al \u00e0 la firme br\u00e9silienne Natura pour un peu plus d\u2019un milliard d\u2019euros en 2017, la franchise The Body Shop, a d\u00e9voil\u00e9 sa nouvelle strat\u00e9gie marketing qui met en avant l\u2019activisme et l\u2019\u00e9galit\u00e9 des sexes. L'enseigne de cosm\u00e9tiques a d\u00fb repenser ses lieux de vente pour faire face aux difficult\u00e9s actuelles du secteur de la vente au d\u00e9tail, notamment sur son march\u00e9 domestique, le Royaume-Uni. Pr\u00e9sent dans 66 pays, le franchiseur The Body Shop veut faire de ses magasins des \\\"hubs activistes\\\".\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712#primaryimage\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/01\/31\/20190131230359-58712466f48fc19ab22757b760c69959.jpg\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/01\/31\/20190131230359-58712466f48fc19ab22757b760c69959.jpg\",\"width\":375,\"height\":250},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ac-franchise.be\/#website\",\"url\":\"https:\/\/ac-franchise.be\/\",\"name\":\"AC Franchise\",\"description\":\"Cr\u00e9er une franchise et devenir franchis\u00e9 !\",\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ac-franchise.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ac-franchise.be\/#organization\",\"name\":\"AC Franchise\",\"url\":\"https:\/\/ac-franchise.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"width\":300,\"height\":71,\"caption\":\"AC Franchise\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/67f8a43ccb8849bbdd49ddc3432cd53b\",\"name\":\"Dorsaf Maamer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/407d33c2b2f67a03d6a72178409ac5b7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/407d33c2b2f67a03d6a72178409ac5b7?s=96&d=mm&r=g\",\"caption\":\"Dorsaf Maamer\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La franchise The Body Shop d\u00e9voile sa nouvelle strat\u00e9gie marketing","description":"Fond\u00e9e en 1976 \u00e0 Brighton par la Britannique Anita Roddick et c\u00e9d\u00e9e par L\u2019Or\u00e9al \u00e0 la firme br\u00e9silienne Natura pour un peu plus d\u2019un milliard d\u2019euros en 2017, la franchise The Body Shop, a d\u00e9voil\u00e9 sa nouvelle strat\u00e9gie marketing qui met en avant l\u2019activisme et l\u2019\u00e9galit\u00e9 des sexes. L'enseigne de cosm\u00e9tiques a d\u00fb repenser ses lieux de vente pour faire face aux difficult\u00e9s actuelles du secteur de la vente au d\u00e9tail, notamment sur son march\u00e9 domestique, le Royaume-Uni. Pr\u00e9sent dans 66 pays, le franchiseur The Body Shop veut faire de ses magasins des \"hubs activistes\".","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712","og_locale":"fr_FR","og_type":"article","og_title":"La franchise The Body Shop d\u00e9voile sa nouvelle strat\u00e9gie marketing","og_description":"Fond\u00e9e en 1976 \u00e0 Brighton par la Britannique Anita Roddick et c\u00e9d\u00e9e par L\u2019Or\u00e9al \u00e0 la firme br\u00e9silienne Natura pour un peu plus d\u2019un milliard d\u2019euros en 2017, la franchise The Body Shop, a d\u00e9voil\u00e9 sa nouvelle strat\u00e9gie marketing qui met en avant l\u2019activisme et l\u2019\u00e9galit\u00e9 des sexes. L'enseigne de cosm\u00e9tiques a d\u00fb repenser ses lieux de vente pour faire face aux difficult\u00e9s actuelles du secteur de la vente au d\u00e9tail, notamment sur son march\u00e9 domestique, le Royaume-Uni. Pr\u00e9sent dans 66 pays, le franchiseur The Body Shop veut faire de ses magasins des \"hubs activistes\".","og_url":"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712","og_site_name":"AC Franchise","article_published_time":"2019-02-05T10:31:00+00:00","article_modified_time":"2019-03-07T16:00:11+00:00","og_image":[{"width":375,"height":250,"url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/01\/31\/20190131230359-58712466f48fc19ab22757b760c69959.jpg","type":"image\/jpeg"}],"author":"Dorsaf Maamer","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Dorsaf Maamer","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712#article","isPartOf":{"@id":"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712"},"author":{"name":"AC Franchise","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/67f8a43ccb8849bbdd49ddc3432cd53b"},"headline":"La franchise The Body Shop d\u00e9voile sa nouvelle strat\u00e9gie marketing","datePublished":"2019-02-05T10:31:00+00:00","dateModified":"2019-03-07T16:00:11+00:00","mainEntityOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712"},"wordCount":385,"publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"image":{"@id":"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712#primaryimage"},"thumbnailUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/01\/31\/20190131230359-58712466f48fc19ab22757b760c69959.jpg","articleSection":["Actualit\u00e9s des r\u00e9seaux"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712","url":"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712","name":"La franchise The Body Shop d\u00e9voile sa nouvelle strat\u00e9gie marketing","isPartOf":{"@id":"https:\/\/ac-franchise.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712#primaryimage"},"image":{"@id":"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712#primaryimage"},"thumbnailUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/01\/31\/20190131230359-58712466f48fc19ab22757b760c69959.jpg","datePublished":"2019-02-05T10:31:00+00:00","dateModified":"2019-03-07T16:00:11+00:00","description":"Fond\u00e9e en 1976 \u00e0 Brighton par la Britannique Anita Roddick et c\u00e9d\u00e9e par L\u2019Or\u00e9al \u00e0 la firme br\u00e9silienne Natura pour un peu plus d\u2019un milliard d\u2019euros en 2017, la franchise The Body Shop, a d\u00e9voil\u00e9 sa nouvelle strat\u00e9gie marketing qui met en avant l\u2019activisme et l\u2019\u00e9galit\u00e9 des sexes. L'enseigne de cosm\u00e9tiques a d\u00fb repenser ses lieux de vente pour faire face aux difficult\u00e9s actuelles du secteur de la vente au d\u00e9tail, notamment sur son march\u00e9 domestique, le Royaume-Uni. Pr\u00e9sent dans 66 pays, le franchiseur The Body Shop veut faire de ses magasins des \"hubs activistes\".","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/article\/la-franchise-the-body-shop-devoile-sa-nouvelle-strategie-marketing-4712#primaryimage","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/01\/31\/20190131230359-58712466f48fc19ab22757b760c69959.jpg","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/01\/31\/20190131230359-58712466f48fc19ab22757b760c69959.jpg","width":375,"height":250},{"@type":"WebSite","@id":"https:\/\/ac-franchise.be\/#website","url":"https:\/\/ac-franchise.be\/","name":"AC Franchise","description":"Cr\u00e9er une franchise et devenir franchis\u00e9 !","publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ac-franchise.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ac-franchise.be\/#organization","name":"AC Franchise","url":"https:\/\/ac-franchise.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","width":300,"height":71,"caption":"AC Franchise"},"image":{"@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/67f8a43ccb8849bbdd49ddc3432cd53b","name":"Dorsaf Maamer","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/407d33c2b2f67a03d6a72178409ac5b7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/407d33c2b2f67a03d6a72178409ac5b7?s=96&d=mm&r=g","caption":"Dorsaf Maamer"}}]}},"_links":{"self":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/230062"}],"collection":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/comments?post=230062"}],"version-history":[{"count":1,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/230062\/revisions"}],"predecessor-version":[{"id":287720,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/230062\/revisions\/287720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media\/230060"}],"wp:attachment":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media?parent=230062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/categories?post=230062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/tags?post=230062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}