{"id":230107,"date":"2019-01-28T15:04:00","date_gmt":"2019-01-28T14:04:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-enseignes-fnac-vanden-borre-de-nouvelles-ouvertures-en-perspective-9293"},"modified":"2019-01-28T15:04:00","modified_gmt":"2019-03-07T16:00:11","slug":"les-enseignes-fnac-vanden-borre-de-nouvelles-ouvertures-en-perspective-9293","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-enseignes-fnac-vanden-borre-de-nouvelles-ouvertures-en-perspective-9293","title":{"rendered":"Les enseignes Fnac & Vanden Borre : de nouvelles ouvertures en perspective\u2026"},"content":{"rendered":"
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Anciennement dans les mains de Darty, l’enseigne Vanden Borre<\/b> est reprise par l\u2019entreprise Fnac<\/b> en 2016. <\/div>\n
Les 2 g\u00e9ants<\/b> de la culture <\/b>et de l\u2019\u00e9lectrom\u00e9nager<\/b> travaillent aujourd\u2019hui c\u00f4te \u00e0 c\u00f4te afin de d\u00e9velopper leur r\u00e9seau en proc\u00e9dant \u00e0 de nouvelles ouvertures de magasins. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une taille r\u00e9duite pour plus d\u2019efficacit\u00e9 !<\/h3>\n
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Apr\u00e8s un temps assez gris pour la Fnac<\/a><\/b> qui a g\u00e9n\u00e9r\u00e9 une perte de 755\u00a0000 euros, une restructuration<\/b> a \u00e9t\u00e9 mise en place, avec l\u2019exp\u00e9rience et l\u2019aide de Vanden Borre<\/a><\/b> notamment, permettant de rafra\u00eechir le concept<\/b> gr\u00e2ce \u00e0 des accords avec de nouveaux partenaires mais aussi par l\u2019arriv\u00e9e de nouveaux produits dans les rayons. <\/div>\n
En m\u00eame temps, le soleil brille un peu plus pour Vanden Borre<\/b> dont le chiffre d\u2019affaire est \u00e0 la hausse<\/b> et qui enregistre plus de 15.2%<\/b> de ses ventes en ligne. <\/div>\n
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Cependant, le PDG <\/b>du groupe Fnac-Vanden Borre a exprim\u00e9 son intention claire de poursuivre son expansion<\/b> en continuant d\u2019ouvrir de nouveaux points de vente physiques qui se compl\u00e8tent parfaitement avec les espaces num\u00e9riques online d\u00e9j\u00e0 en place. Des concepts qui seront n\u00e9anmoins plus petits <\/b>en superficie et plus \u00ab\u00a0digitalis\u00e9s\u00a0<\/b>\u00bb afin de cr\u00e9er une r\u00e9elle proximit\u00e9 avec le client qui a encore besoin de se rendre en magasin, en qu\u00eate de conseils ou de r\u00e9ponses \u00e0 ses questions.<\/div>\n
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Le dirigeant du groupe souhaite \u00e9galement attirer une plus large client\u00e8le en proposant un syst\u00e8me de livraison plus rapide<\/b> (produit livr\u00e9 le lendemain de la commande) ainsi qu\u2019un service apr\u00e8s-vente unique<\/b> et r\u00e9actif qui consiste \u00e0 envoyer vers l\u2019acheteur des techniciens r\u00e9parateurs si besoin est. <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A propos de l’enseigne FNAC<\/h3>\n
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Le premier espace FNAC<\/b> voit le jour en 1954 \u00e0 Paris <\/b>et la franchise est lanc\u00e9e en 2012. <\/b> <\/div>\n
L\u2019enseigne revendiquant la position de leader en France dans la ventes de produits culturels et technologiques est pr\u00e9sente partout dans le monde. <\/div>\n
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Elle compte un total de 296 \u00e9tablissement<\/b> r\u00e9partis en France, en Belgique, en Espagne, en Italie, en Suisse, au Portugal, dans les Dom-Tom, au Quatar et tout r\u00e9cemment en Tunisie avec l\u2019ouverture de son premier point de vente dans le pays. <\/div>\n
L\u2019investissemen<\/b>t \u00e0 pr\u00e9voir pour rejoindre l\u2019aventure Fnac est \u00e9valu\u00e9 \u00e0 une moyenne de 500 \u00e0 800 euros du m2. <\/b> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Anciennement dans les mains de Darty, Vanden Borre est reprise par l\u2019entreprise Fnac en 2016. Les 2 g\u00e9ants de la culture et de l\u2019\u00e9lectrom\u00e9nager travaillent aujourd\u2019hui c\u00f4te \u00e0 c\u00f4te afin de d\u00e9velopper leur r\u00e9seau<\/p>\n","protected":false},"author":92155,"featured_media":230105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-230107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLes enseignes Fnac & Vanden Borre : de nouvelles ouvertures en perspective\u2026<\/title>\n<meta name=\"description\" content=\"Anciennement dans les mains de Darty, Vanden Borre est reprise par l\u2019entreprise Fnac en 2016. 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