{"id":233214,"date":"2019-01-02T14:49:00","date_gmt":"2019-01-02T13:49:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-nouvelle-communication-dintermarche-lui-permet-de-devenir-lenseigne-principale-de-ses-clients-4670"},"modified":"2019-01-02T14:49:00","modified_gmt":"2019-03-07T16:00:12","slug":"la-nouvelle-communication-dintermarche-lui-permet-de-devenir-lenseigne-principale-de-ses-clients-4670","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-nouvelle-communication-dintermarche-lui-permet-de-devenir-lenseigne-principale-de-ses-clients-4670","title":{"rendered":"La nouvelle communication d’Intermarch\u00e9 lui permet de devenir l’enseigne principale de ses clients"},"content":{"rendered":"
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Gr\u00e2ce \u00e0 sa campagne \u00ab Aider les Fran\u00e7ais \u00e0 manger un peu mieux tous les jours \u00bb,<\/b> le r\u00e9seau Intermarch\u00e9<\/a> <\/b>a \u00e9t\u00e9 r\u00e9compens\u00e9 d’un Effie Or <\/b>dans la cat\u00e9gorie Distribution et du Prix sp\u00e9cial de la cr\u00e9ation <\/b>et a ainsi obtenu le Grand prix Effie France 2018.<\/b><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Intermarch\u00e9 devient pour la premi\u00e8re fois l’enseigne principale de ses clients<\/h3>\n
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Intermarch\u00e9, 3\u00e8me distributeur fran\u00e7ais, a fait le choix de se transformer pour ne plus \u00eatre un \u00ab\u00a0magasin de compl\u00e9ment\u00a0\u00bb et engager<\/b> le combat de la qualit\u00e9 et du \u00ab\u00a0Mieux manger\u00a0\u00bb <\/b>en offrant \u00e0 ses clients des lieux de consommation alternatifs \u00e9mergent (magasins de producteurs, supermarch\u00e9s coop\u00e9ratifs, les \u00e9piceries sans emballage…).<\/span> <\/div>\n
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En 2017, Intermarch\u00e9 a tripl\u00e9 la part de ses investissements consacr\u00e9s \u00e0 l’image<\/b>, au d\u00e9triment de ceux consacr\u00e9s \u00e0 la promotion. \u00ab Aider les Fran\u00e7ais \u00e0 manger un peu mieux tous les jours \u00bb n’\u00e9tait plus simplement une plateforme de communication pour l’enseigne mais une nouvelle strat\u00e9gie qui a bien port\u00e9 ses fruits. Cette initiative a engendr\u00e9 une augmentation historique du trafic en magasin (13.3 millions de tickets de caisse<\/b> suppl\u00e9mentaires en 2017 vs. 2016) et une progression de plus de 4 % du chiffre d’affaires.<\/b><\/span> <\/div>\n
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Lors de la 25\u00e8me \u00e9dition des prix Effie France<\/b>, organis\u00e9e par l’AACC<\/b> (Association des Agences-Conseils en Communication) et l’UDA<\/b>, la campagne Intermarch\u00e9 faisait partie des 30 r\u00e9compens\u00e9es par un jury de professionnels pour leur efficacit\u00e9 mesur\u00e9e et prouv\u00e9e.<\/span> <\/div>\n
La campagne Intermarch\u00e9 intitul\u00e9e \u00ab Aider les Fran\u00e7ais \u00e0 manger un peu mieux tous les jours \u00bb, r\u00e9alis\u00e9e par Romance et Zenith<\/b>, obtient le prix de l’impact de la cr\u00e9ation<\/b> gr\u00e2ce au r\u00f4le d\u00e9cisif du film \u00ab L\u2019amour, l\u2019amour \u00bb<\/b> dans l’obtention des r\u00e9sultats exceptionnels de la campagne.<\/span> \u00a0 <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Gr\u00e2ce \u00e0 sa campagne \u00ab Aider les Fran\u00e7ais \u00e0 manger un peu mieux tous les jours \u00bb, le r\u00e9seau Intermarch\u00e9 a \u00e9t\u00e9 r\u00e9compens\u00e9 d’un Effie Or dans la cat\u00e9gorie Distribution et du Prix sp\u00e9cial de la cr\u00e9ation et a ainsi obtenu le Grand prix Effie France 2018.<\/p>\n","protected":false},"author":7776,"featured_media":232602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-233214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa 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