Autrefois marque incontournable aux Pays-Bas, avec un chiffre d’affaires d’un milliard de dollars, Mexx a d\u00fb faire face \u00e0 de nombreuses difficult\u00e9s pendant la derni\u00e8re d\u00e9cennie, avant de se d\u00e9clarer en faillite en 2014, d’\u00eatre rachet\u00e9e par\u00a0Ero\u011flu Holding en 2015, et d’\u00eatre rachet\u00e9e \u00e0 nouveau en 2017 par le groupe\u00a0RNF, d\u00e9tenu par Ron Janssen et Ferry Helmer. Dans le cadre de sa relance,
la marque entend se moderniser via plusieurs actions<\/b> telles que\u00a0l’exploitation d’une nouvelle plateforme e-commerce, ainsi que des pages sur Amazon et Otto, la mise en place de nouveaux partenariats avec des grands magasins et des multimarques et des accords de franchises.<\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":" Apr\u00e8s s’\u00eatre d\u00e9clar\u00e9e en faillite au tribunal d’Amsterdam le 4 d\u00e9cembre 2014, la marque de mode Mexx fait sa r\u00e9apparition dans les rues commer\u00e7antes aux Pays-Bas avec l\u2019ouverture d\u2019un premier magasin \u00e0 Nieuwegein. L\u2019an dernier la marque est redevenue n\u00e9erlandaise deux ans et demi apr\u00e8s son rachat par le g\u00e9ant turc du denim Eroglu. Quatre ans apr\u00e8s la faillite et la relance au sein du Holding turc Eroglu, l\u2019enseigne s’est lanc\u00e9e dans un ambitieux plan de relance et d’expansion sur son march\u00e9 domestique n\u00e9erlandais. Le groupe a l’intention de relancer la marque au Canada, en France, en Autriche, aux Pays-Bas, en Belgique, en Allemagne, au Moyen-Orient, en Russie et en \u00c9gypte.<\/p>\n","protected":false},"author":54,"featured_media":234916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-234977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\n
Mexx fait son comeback dans les rues commer\u00e7antes des Pays-Bas<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n