{"id":235018,"date":"2018-12-26T12:54:00","date_gmt":"2018-12-26T11:54:00","guid":{"rendered":"https:\/\/ac-franchise.be\/sergent-major-fete-ses-30-ans-en-realisant-son-1er-film-de-marque-9183"},"modified":"2018-12-26T12:54:00","modified_gmt":"2019-03-07T16:00:13","slug":"sergent-major-fete-ses-30-ans-en-realisant-son-1er-film-de-marque-9183","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/sergent-major-fete-ses-30-ans-en-realisant-son-1er-film-de-marque-9183","title":{"rendered":"Sergent Major f\u00eate ses 30 ans en r\u00e9alisant son 1er film de marque"},"content":{"rendered":"
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\u00ab Des histoires plein la t\u00eate \u00bb!<\/b> C’est le titre du film de marque que Sergent Major<\/a><\/b> a lanc\u00e9 pour f\u00eater ses 30 ans d’existence.<\/b> Pour ce faire, l’enseigne a fait appel \u00e0 l’agence Score DDB<\/b>. Sergent Major a mis\u00e9 sur l’imagination des enfants dans son film, une initiative qui a permis de donner naissance \u00e0 une cr\u00e9ation tout \u00e0 fait touchante et originale<\/b>!<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/a> <\/div>\n
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Un film original qui parle autant aux enfants qu’aux parents !<\/h3>\n
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Le film d’une minute cinquante en version longue a \u00e9t\u00e9 r\u00e9alis\u00e9 en faisant appel \u00e0 des enfants de 5 \u00e0 6 ans<\/b> qui ont laiss\u00e9 libre court \u00e0 leur imagination<\/b> pour raconter \u00e0 leur mani\u00e8re une partie de l’histoire. Il a fallut, par la suite, trouver un fil conducteur et les diff\u00e9rentes s\u00e9quences ont \u00e9t\u00e9 mises bout \u00e0 bout.
<\/span><\/div>\n

<\/span><\/div>\n
<\/span> R\u00e9sultat: un film parlant de chevalier idiot, de lutin magique, de tr\u00e9sors, de pic nic, de pirates… Des personnages qui n’ont visiblement rien en commun, et pourtant. Le pari est remport\u00e9 avec une histoire qui plait autant aux enfants qu’aux parents!<\/b><\/span> <\/div>\n
<\/div>\n
Pour promouvoir la sortie de son film, Sergent Major s’en est r\u00e9f\u00e9r\u00e9 \u00e0 l’agence Re-MindPHD qui a mis en place un plan m\u00e9dia sur 2 phases:
<\/b><\/span> <\/div>\n
    \n
  • Une phase teasing<\/b> lanc\u00e9e le 12 novembre<\/b><\/span>
    <\/b><\/span> <\/li>\n
  • Une phase reveal<\/b> lanc\u00e9e le 19 novembre<\/b> sur les r\u00e9seaux sociaux<\/span>
    <\/span> <\/li>\n<\/ul>\n
    Le film marque a \u00e9t\u00e9 diffus\u00e9 pour la premi\u00e8re fois au cin\u00e9ma et en t\u00e9l\u00e9<\/b>, le 28 novembre.<\/b><\/span> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

    \u00ab Des histoires plein la t\u00eate \u00bb! C’est le titre du film de marque que Sergent Major a lanc\u00e9 pour f\u00eater ses 30 ans d’existence. Pour ce faire, l’enseigne a fait appel \u00e0 l’agence Score DDB. Sergent Major a mis\u00e9 sur l’imagination des enfants dans son film, une initiative qui a permis de donner naissance \u00e0 une cr\u00e9ation tout \u00e0 fait touchante et originale!<\/p>\n","protected":false},"author":7776,"featured_media":234984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-235018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nSergent Major f\u00eate ses 30 ans en r\u00e9alisant son 1er film de marque<\/title>\n<meta name=\"description\" content=\"\u00ab Des histoires plein la t\u00eate \u00bb! C'est le titre du film de marque que Sergent Major a lanc\u00e9 pour f\u00eater ses 30 ans d'existence. Pour ce faire, l'enseigne a fait appel \u00e0 l'agence Score DDB. Sergent Major a mis\u00e9 sur l'imagination des enfants dans son film, une initiative qui a permis de donner naissance \u00e0 une cr\u00e9ation tout \u00e0 fait touchante et originale!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/sergent-major-fete-ses-30-ans-en-realisant-son-1er-film-de-marque-9183\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sergent Major f\u00eate ses 30 ans en r\u00e9alisant son 1er film de marque\" \/>\n<meta property=\"og:description\" content=\"\u00ab Des histoires plein la t\u00eate \u00bb! 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