{"id":245139,"date":"2018-12-16T15:25:00","date_gmt":"2018-12-16T14:25:00","guid":{"rendered":"https:\/\/ac-franchise.be\/mr-bricolage-veut-ceder-lintegralite-des-65-magasins-integres-a-ses-franchises-9620"},"modified":"2020-01-20T16:06:55","modified_gmt":"2020-01-20T15:06:55","slug":"mr-bricolage-veut-ceder-lintegralite-des-65-magasins-integres-a-ses-franchises-9620","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/mr-bricolage-veut-ceder-lintegralite-des-65-magasins-integres-a-ses-franchises-9620","title":{"rendered":"Mr Bricolage veut c\u00e9der l&rsquo;int\u00e9gralit\u00e9 des 65 magasins \u00ab\u00a0int\u00e9gr\u00e9s\u00a0\u00bb \u00e0 ses franchis\u00e9s"},"content":{"rendered":"<div id=\"938372\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"widget-content\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"938372\" data-url=\"\/crezeo_widgets\/938372\/update_parameter\" data-name=\"text\">\n<div class=\"\" style=\"text-align: justify;\">Apr\u00e8s avoir annonc\u00e9 la cession ou la fermeture de 30 magasins int\u00e9gr\u00e9s en 2016, Mr. Bricolage a d\u00e9voil\u00e9 son intention de c\u00e9der la totalit\u00e9 de ses magasins en propre (int\u00e9gr\u00e9s). Ce plan de cession s&rsquo;inscrit dans la nouvelle strat\u00e9gie du groupe visant \u00e0 faire face \u00e0 la sous-performance des magasins int\u00e9gr\u00e9s dont les ventes ont recul\u00e9 de 4,4 % au premier semestre 2018, contrairement aux <b>magasins franchis\u00e9s qui ont enregistr\u00e9 une croissance de 1,2%<\/b> du volume d&rsquo;affaires des enseignes Mr Bricolage, Briconautes et affili\u00e9s, \u00e0 magasins comparables, \u00e0 fin septembre 2018.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"938378\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h2 class=\"editable\" data-type=\"text\" data-pk=\"938378\" data-url=\"\/crezeo_widgets\/938378\/update_parameter\" data-name=\"title\">Le r\u00e9seau compte d\u00e9sormais sur la franchise<\/h2>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"938378\" data-url=\"\/crezeo_widgets\/938378\/update_parameter\" data-name=\"text\">\n<div class=\"\" style=\"text-align: justify;\">Le groupe qui s&rsquo;est toujours d\u00e9velopp\u00e9 en propre et en franchise fait le choix de sortir totalement du mod\u00e8le hybride m\u00ealant magasins franchis\u00e9s et magasins int\u00e9gr\u00e9s pour se concentrer sur un \u00ab\u00a0seul m\u00e9tier\u00a0\u00bb, celui de la franchise. \u00ab\u00a0<i>C&rsquo;est sur cette activit\u00e9 de franchise que nous sommes performants, et sur laquelle <b>le groupe compte d\u00e9sormais se baser pour aller plus vite dans la modernisation<\/b> de notre marque<\/i>\u00ab\u00a0,\u00a0explique le directeur g\u00e9n\u00e9ral de l&rsquo;enseigne de bricolage, Christophe Mistou. Les 65 succursales du r\u00e9seau seront propos\u00e9es en priorit\u00e9\u00a0\u00e0 \u00ab\u00a0ses adh\u00e9rents\u00a0\u00bb, des franchis\u00e9s qui garderont la marque.\u00a0Ces derniers sont propri\u00e9taires de leurs magasins et actionnaires de l&rsquo;entreprise. Le r\u00e9seau de distribution Mr Bricolage esp\u00e8re \u00e0 travers le transfert de ses succursales \u00e0 ses franchis\u00e9s relancer et p\u00e9renniser son activit\u00e9. Au 30 novembre 2018, l&rsquo;endettement net du groupe s&rsquo;\u00e9levait ainsi \u00e0 107,5 millions d&rsquo;euros.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"938375\" class=\"widget right_picture_title_text\" data-name=\"right_picture_title_text\">\n<p><!-- WIDGET CONTENT --><\/p>\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"938375\"><a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/12\/16\/20181216101011-8db451cb90945536b5ef7f02b79f248c.jpg\" data-remote=\"true\"> <img decoding=\"async\" title=\" \" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/12\/16\/20181216101011-8db451cb90945536b5ef7f02b79f248c.jpg\" \/> <\/a><\/div>\n<div class=\"widget-content\">\n<h2 class=\"editable\" data-type=\"text\" data-pk=\"938375\" data-url=\"\/crezeo_widgets\/938375\/update_parameter\" data-name=\"title\">Zoom sur la franchise Mr Bricolage<\/h2>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"938375\" data-url=\"\/crezeo_widgets\/938375\/update_parameter\" data-name=\"text\">\n<div class=\"\" style=\"text-align: justify;\">N\u00e9e il y a 50 ans de l\u2019union d\u2019une dizaine de quincaillers ind\u00e9pendants de la r\u00e9gion d\u2019Orl\u00e9ans qui se sont regroup\u00e9s sous le nom d\u2019ANPF, l&rsquo;enseigne sp\u00e9cialiste de la r\u00e9novation et de l&#8217;embellissement de la maison et du jardin Mr. Bricolage compte plus de 780\u00a0points de vente.\u00a0<b>Le groupe s&rsquo;appuie sur trois valeurs fondatrices :<\/b><\/div>\n<ul>\n<li style=\"text-align: justify;\">La proximit\u00e9 &#8211; gr\u00e2ce \u00e0 un maillage territorial optimis\u00e9.<\/li>\n<li style=\"text-align: justify;\">La serviabilit\u00e9 &#8211; gr\u00e2ce \u00e0 une prise\u00a0en charge rapide et efficace des soucis des clients.<\/li>\n<li style=\"text-align: justify;\">La solidarit\u00e9 &#8211; gr\u00e2ce \u00e0\u00a0une communaut\u00e9 d\u2019entrepreneurs solidaires, engag\u00e9s dans leurs\u00a0territoires.<\/li>\n<\/ul>\n<div class=\"\" style=\"text-align: justify;\">Depuis novembre 2016, le groupe a mis en place un plan strat\u00e9gique \u00ab\u00a0Rebond\u00a0\u00bb destin\u00e9 \u00e0 favoriser une r\u00e9organisation du parc de magasins int\u00e9gr\u00e9s, booster le d\u00e9veloppement de l\u2019enseigne sur le digital et am\u00e9liorer les services aux r\u00e9seaux.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s avoir annonc\u00e9 la cession ou la fermeture de 30 magasins int\u00e9gr\u00e9s en 2016, Mr. Bricolage a d\u00e9voil\u00e9 son intention de c\u00e9der la totalit\u00e9 de ses magasins en propre (int\u00e9gr\u00e9s). Ce plan de cession s&rsquo;inscrit dans la nouvelle strat\u00e9gie du groupe visant \u00e0 faire face \u00e0 la sous-performance des magasins int\u00e9gr\u00e9s dont les ventes ont recul\u00e9 de 4,4 % au premier semestre 2018, contrairement aux magasins franchis\u00e9s qui ont enregistr\u00e9 une croissance de 1,2% du volume d&rsquo;affaires des enseignes Mr Bricolage, Briconautes et affili\u00e9s, \u00e0 magasins comparables, \u00e0 fin septembre 2018.<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-245139","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mr Bricolage veut c\u00e9der l&#039;int\u00e9gralit\u00e9 des 65 magasins &quot;int\u00e9gr\u00e9s&quot; \u00e0 ses franchis\u00e9s<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s avoir annonc\u00e9 la cession ou la fermeture de 30 magasins int\u00e9gr\u00e9s en 2016, Mr. Bricolage a d\u00e9voil\u00e9 son intention de c\u00e9der la totalit\u00e9 de ses magasins en propre (int\u00e9gr\u00e9s). Ce plan de cession s&#039;inscrit dans la nouvelle strat\u00e9gie du groupe visant \u00e0 faire face \u00e0 la sous-performance des magasins int\u00e9gr\u00e9s dont les ventes ont recul\u00e9 de 4,4 % au premier semestre 2018, contrairement aux magasins franchis\u00e9s qui ont enregistr\u00e9 une croissance de 1,2% du volume d&#039;affaires des enseignes Mr Bricolage, Briconautes et affili\u00e9s, \u00e0 magasins comparables, \u00e0 fin septembre 2018.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/mr-bricolage-veut-ceder-lintegralite-des-65-magasins-integres-a-ses-franchises-9620\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mr Bricolage veut c\u00e9der l&#039;int\u00e9gralit\u00e9 des 65 magasins &quot;int\u00e9gr\u00e9s&quot; \u00e0 ses franchis\u00e9s\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s avoir annonc\u00e9 la cession ou la fermeture de 30 magasins int\u00e9gr\u00e9s en 2016, Mr. Bricolage a d\u00e9voil\u00e9 son intention de c\u00e9der la totalit\u00e9 de ses magasins en propre (int\u00e9gr\u00e9s). 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