{"id":272304,"date":"2018-11-09T10:02:00","date_gmt":"2018-11-09T09:02:00","guid":{"rendered":"https:\/\/ac-franchise.be\/tape-a-loeil-renforce-sa-presence-dans-le-nord-de-la-belgique-4743"},"modified":"2018-11-09T10:02:00","modified_gmt":"2019-03-07T16:00:16","slug":"tape-a-loeil-renforce-sa-presence-dans-le-nord-de-la-belgique-4743","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/tape-a-loeil-renforce-sa-presence-dans-le-nord-de-la-belgique-4743","title":{"rendered":"Tape \u00e0 L\u2019\u0153il renforce sa pr\u00e9sence dans le nord de la Belgique"},"content":{"rendered":"
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La franchise Tape \u00e0 L\u2019\u0153il\u00a0est une enseigne de pr\u00eat-\u00e0-porter pour b\u00e9b\u00e9s et enfants, de la naissance \u00e0 14 ans. Initialement fond\u00e9 par la soci\u00e9t\u00e9 KIABI, TAO prend son ind\u00e9pendance en 2001. Le r\u00e9seau d\u2019abord purement succursaliste, s\u2019est ouvert \u00e0 la commission-affiliation fin 2004<\/b>. Il rassemble aujourd’hui plus de 300 magasins r\u00e9partis dans une vingtaine de pays dont l’Arabie Saoudite, les Emirats Arabes Unis, la France, l’Inde, l’Italie, la Jordanie, la Russie et la Belgique o\u00f9 il compte une vingtaine de magasins \u00e0 Froyennes, Arlon, Anderlecht, Gosselies, Hornu, Jemeppe, Nivelles, Philippeville, Uccle…<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une marque \u00ab\u00a0tr\u00e8s fran\u00e7aise\u00a0\u00bb qui s’adapte au march\u00e9 belge <\/h3>\n
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Apr\u00e8s l’ouverture de son\u00a019\u00e8me magasin belge, son premier au centre de Bruxelles, Tape \u00e0 L\u2019\u0153il compte renforcer sa pr\u00e9sence dans le nord du pays en y ouvrant de nouveaux magasins. La marque fran\u00e7aise de pr\u00eat-\u00e0-porter pour enfants avait choisi l’Anspach Center\u00a0pour y implanter son magasin bruxellois. Selon Bernard Sombreffe, directeur pour la Belgique et le Luxembourg, la r\u00e9ussite de la marque est le fruit de l`implication du groupe auquel elle appartient<\/b> : l`Association Familiale Mulliez (AFM), le holding de l`une des plus c\u00e9l\u00e8bres familles du retail en France, qui d\u00e9tient des participations dans des cha\u00eenes comme Auchan, Boulanger, Decathlon, Jules, Kiabi, Leroy Merlin, Pimkie et Saint-Maclou. \u00ab\u00a0Etre port\u00e9 par des actionnaires partageant la m\u00eame vision, est tr\u00e8s agr\u00e9able. Les employ\u00e9s eux-m\u00eames peuvent \u00e9galement devenir actionnaires \u00ab\u00a0,\u00a0estime Bernard Sombreffe qui a rejoint l’enseigne il y a un an, apr\u00e8s avoir travaill\u00e9 chez Decathlon, Lidl et Yves Rocher.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le nouveau magasin, une v\u00e9ritable vitrine pour Tape \u00e0 L\u2019\u0153il<\/h3>\n
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Le magasin bruxellois – une r\u00e9elle vitrine de la marque avec l`assortiment entier sur 200 m\u00b2 – propose la gamme\u00a0Tape \u00e0 L\u2019\u0153il compl\u00e8te. Il devrait m\u00eame devenir le principal magasin en termes de chiffre d`affaires. Un point de vente standard r\u00e9alise un chiffre d`affaires de 1 \u00e0 1,5 million d`euros. \u00ab\u00a0Le nouveau magasin repr\u00e9sente notre marque, dans un lieu tr\u00e8s fr\u00e9quent\u00e9. C`est donc une v\u00e9ritable vitrine pour Tape \u00e0 L\u2019\u0153il. Nous y testons quelques nouveaut\u00e9s. L`univers digital y a \u00e9galement sa place avec notre social wall par exemple<\/b>. Les clients qui partagent des photos ou selfies avec notre hashtag, les verront imm\u00e9diatement appara\u00eetre. En outre le magasin sert \u00e9galement de point de retrait omnicanal\u00a0<\/i>\u00ab\u00a0, confie\u00a0Bernard Sombreffe.<\/div>\n
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L’enseigne travaille aussi sur d’autres nouveaut\u00e9s aussi bien au niveau des services qu’au niveau de la formation des vendeurs, appel\u00e9s \u00e0 devenir de r\u00e9els conseillers.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise Tape \u00e0 L\u2019\u0153il est une enseigne de pr\u00eat-\u00e0-porter pour b\u00e9b\u00e9s et enfants, de la naissance \u00e0 14 ans. Initialement fond\u00e9 par la soci\u00e9t\u00e9 KIABI, TAO prend son ind\u00e9pendance en 2001. Le r\u00e9seau d\u2019abord purement succursaliste, s\u2019est ouvert \u00e0 la commission-affiliation fin 2004. Il rassemble aujourd’hui plus de 300 magasins r\u00e9partis dans une vingtaine de pays dont l’Arabie Saoudite, les Emirats Arabes Unis, la France, l’Inde, l’Italie, la Jordanie, la Russie et la Belgique o\u00f9 il compte une vingtaine de magasins \u00e0 Froyennes, Arlon, Anderlecht, Gosselies, Hornu, Jemeppe, Nivelles, Philippeville, Uccle…<\/p>\n","protected":false},"author":54,"featured_media":272086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-272304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nTape \u00e0 L\u2019\u0153il renforce sa pr\u00e9sence dans le nord de la Belgique<\/title>\n<meta name=\"description\" content=\"La franchise Tape \u00e0 L\u2019\u0153il est une enseigne de pr\u00eat-\u00e0-porter pour b\u00e9b\u00e9s et enfants, de la naissance \u00e0 14 ans. 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Il rassemble aujourd'hui plus de 300 magasins r\u00e9partis dans une vingtaine de pays dont l'Arabie Saoudite, les Emirats Arabes Unis, la France, l'Inde, l'Italie, la Jordanie, la Russie et la Belgique o\u00f9 il compte une vingtaine de magasins \u00e0 Froyennes, Arlon, Anderlecht, Gosselies, Hornu, Jemeppe, Nivelles, Philippeville, Uccle...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/tape-a-loeil-renforce-sa-presence-dans-le-nord-de-la-belgique-4743\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-09T09:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-07T16:00:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/11\/08\/20181108205924-99aa02e87c67f467f71952f716ca94ea.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dorsaf Maamer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dorsaf Maamer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/tape-a-loeil-renforce-sa-presence-dans-le-nord-de-la-belgique-4743#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/tape-a-loeil-renforce-sa-presence-dans-le-nord-de-la-belgique-4743\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/67f8a43ccb8849bbdd49ddc3432cd53b\"},\"headline\":\"Tape \u00e0 L\u2019\u0153il renforce sa pr\u00e9sence dans le nord de la Belgique\",\"datePublished\":\"2018-11-09T09:02:00+00:00\",\"dateModified\":\"2019-03-07T16:00:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/tape-a-loeil-renforce-sa-presence-dans-le-nord-de-la-belgique-4743\"},\"wordCount\":454,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/tape-a-loeil-renforce-sa-presence-dans-le-nord-de-la-belgique-4743#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/11\/08\/20181108205924-99aa02e87c67f467f71952f716ca94ea.jpg\",\"articleSection\":[\"Actualit\u00e9s des r\u00e9seaux\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/tape-a-loeil-renforce-sa-presence-dans-le-nord-de-la-belgique-4743\",\"url\":\"https:\/\/ac-franchise.be\/article\/tape-a-loeil-renforce-sa-presence-dans-le-nord-de-la-belgique-4743\",\"name\":\"Tape \u00e0 L\u2019\u0153il renforce sa pr\u00e9sence dans le nord de la Belgique\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/tape-a-loeil-renforce-sa-presence-dans-le-nord-de-la-belgique-4743#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/tape-a-loeil-renforce-sa-presence-dans-le-nord-de-la-belgique-4743#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/11\/08\/20181108205924-99aa02e87c67f467f71952f716ca94ea.jpg\",\"datePublished\":\"2018-11-09T09:02:00+00:00\",\"dateModified\":\"2019-03-07T16:00:16+00:00\",\"description\":\"La franchise Tape \u00e0 L\u2019\u0153il est une enseigne de pr\u00eat-\u00e0-porter pour b\u00e9b\u00e9s et enfants, de la naissance \u00e0 14 ans. 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Initialement fond\u00e9 par la soci\u00e9t\u00e9 KIABI, TAO prend son ind\u00e9pendance en 2001. Le r\u00e9seau d\u2019abord purement succursaliste, s\u2019est ouvert \u00e0 la commission-affiliation fin 2004. Il rassemble aujourd'hui plus de 300 magasins r\u00e9partis dans une vingtaine de pays dont l'Arabie Saoudite, les Emirats Arabes Unis, la France, l'Inde, l'Italie, la Jordanie, la Russie et la Belgique o\u00f9 il compte une vingtaine de magasins \u00e0 Froyennes, Arlon, Anderlecht, Gosselies, Hornu, Jemeppe, Nivelles, Philippeville, Uccle...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ac-franchise.be\/article\/tape-a-loeil-renforce-sa-presence-dans-le-nord-de-la-belgique-4743","og_locale":"fr_FR","og_type":"article","og_title":"Tape \u00e0 L\u2019\u0153il renforce sa pr\u00e9sence dans le nord de la Belgique","og_description":"La franchise Tape \u00e0 L\u2019\u0153il est une enseigne de pr\u00eat-\u00e0-porter pour b\u00e9b\u00e9s et enfants, de la naissance \u00e0 14 ans. 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