{"id":276659,"date":"2018-11-07T11:04:00","date_gmt":"2018-11-07T10:04:00","guid":{"rendered":"https:\/\/ac-franchise.be\/2018-une-annee-de-croissance-pour-leonidas-6276"},"modified":"2018-11-07T11:04:00","modified_gmt":"2019-03-07T16:00:16","slug":"2018-une-annee-de-croissance-pour-leonidas-6276","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/2018-une-annee-de-croissance-pour-leonidas-6276","title":{"rendered":"2018, une ann\u00e9e de croissance pour Leonidas"},"content":{"rendered":"
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Cr\u00e9\u00e9 en 1913 par Leonidas Kestekides, et dirig\u00e9 depuis mars 2017 par le CEO Philippe de Selliers,\u00a0le\u00a0chocolatier belge Leonidas a termin\u00e9 son exercice d\u00e9cal\u00e9 (juillet 2017 \u00e0 juin 2018) sur une croissance tant de son chiffre d\u2019affaires que de son EBITDA (BAIIA), a-t-il annonc\u00e9. Il a vu son chiffre d’affaires cro\u00eetre de 8%, \u00e0 93,3 millions d\u2019euros, tandis que la croissance de son EBITDA (r\u00e9sultat op\u00e9rationnel) est plus importante encore (+66%), \u00e0 13,4 millions d\u2019euros. In fine, la marque des c\u00e9l\u00e8bres pralines a d\u00e9gag\u00e9 un b\u00e9n\u00e9fice de 5 millions d\u2019euros.\u00a0<\/b> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une strat\u00e9gie visant \u00e0 am\u00e9liorer sa notori\u00e9t\u00e9 \u00e0 l\u2019\u00e9chelle internationale <\/h3>\n
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Fournisseur Brevet\u00e9 de la Cour depuis 2013, le chocolatier renomm\u00e9 \u00e0 travers le monde, propose plus de 100 sortes diff\u00e9rentes de chocolats belges\u00a0fabriqu\u00e9s avec des ingr\u00e9dients de haute qualit\u00e9, 100% pur beurre de cacao, sans graisse v\u00e9g\u00e9tale,\u00a0<\/span>dans plus de 1400 points de vente. Le 1er r\u00e9seau de chocolatiers-confiseurs en France avec plus de 345 boutiques entend poursuivre son d\u00e9veloppement en renfor\u00e7ant sa pr\u00e9sence sur ses march\u00e9s historiques et en visant de nouveaux march\u00e9s. L’enseigne a donc investi massivement dans ses activit\u00e9s internationales ces derni\u00e8res ann\u00e9es, en se concentrant sur le Royaume-Uni, l\u2019Allemagne, les Etats-Unis et la Chine.<\/b> Sous l\u2019\u00e9gide de son nouveau CEO, Leonidas a notamment accentu\u00e9 sa pr\u00e9sence dans les a\u00e9roports.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le chocolatier belge Leonidas part \u00e0 l’assaut de la Chine<\/h3>\n
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Le chocolatier belge Leonidas a\u00a0pos\u00e9 les jalons d\u2019une pr\u00e9sence accrue en Chine.\u00a0L’enseigne va collaborer avec Alibaba avec l\u2019objectif de se lancer sur le march\u00e9 chinois.<\/b> Elle a ouvert un webshop sur la plate-forme Tmall. Selon\u00a0Alibaba, le g\u00e9ant chinois de l’e-commerce,\u00a0le pouvoir d\u2019achat des Chinois augmente gr\u00e2ce \u00e0 la croissance rapide de l\u2019\u00e9conomie chinoise et \u00e0 l\u2019\u00e9mergence de la classe moyenne sophistiqu\u00e9e et cosmopolite, ce qui rend le march\u00e9 extr\u00eamement int\u00e9ressant pour les produits europ\u00e9ens de qualit\u00e9. Une \u00e9tude de la firme de consulting Ebrun a r\u00e9v\u00e9l\u00e9 que d\u2019ici \u00e0 2020, le march\u00e9 chinois du chocolat devrait doubler pour atteindre 40\u00a0milliards de yuans.<\/div>\n
Les Chinois se sont en effet d\u00e9couvert un app\u00e9tit pour le chocolat. \u00abCela a d\u00e9marr\u00e9 il y a cinq ans environ, la consommation annuelle de cacao a cr\u00fb de 5% en moyenne durant cette p\u00e9riode\u00a0<\/i>\u00bb, affirme Ben Cavender, de l\u2019agence China Market Research Group.\u00a0 <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Cr\u00e9\u00e9 en 1913 par Leonidas Kestekides, et dirig\u00e9 depuis mars 2017 par le CEO Philippe de Selliers, le chocolatier belge Leonidas a termin\u00e9 son exercice d\u00e9cal\u00e9 (juillet 2017 \u00e0 juin 2018) sur une croissance tant de son chiffre d\u2019affaires que de son EBITDA (BAIIA), a-t-il annonc\u00e9. Il a vu son chiffre d’affaires cro\u00eetre de 8%, \u00e0 93,3 millions d\u2019euros, tandis que la croissance de son EBITDA (r\u00e9sultat op\u00e9rationnel) est plus importante encore (+66%), \u00e0 13,4 millions d\u2019euros. In fine, la marque des c\u00e9l\u00e8bres pralines a d\u00e9gag\u00e9 un b\u00e9n\u00e9fice de 5 millions d\u2019euros.<\/p>\n","protected":false},"author":54,"featured_media":276127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-276659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\n2018, une ann\u00e9e de croissance pour Leonidas<\/title>\n<meta name=\"description\" content=\"Cr\u00e9\u00e9 en 1913 par Leonidas Kestekides, et dirig\u00e9 depuis mars 2017 par le CEO Philippe de Selliers, le chocolatier belge Leonidas a termin\u00e9 son exercice d\u00e9cal\u00e9 (juillet 2017 \u00e0 juin 2018) sur une croissance tant de son chiffre d\u2019affaires que de son EBITDA (BAIIA), a-t-il annonc\u00e9. 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In fine, la marque des c\u00e9l\u00e8bres pralines a d\u00e9gag\u00e9 un b\u00e9n\u00e9fice de 5 millions d\u2019euros.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/2018-une-annee-de-croissance-pour-leonidas-6276\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-07T10:04:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-07T16:00:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/11\/07\/20181107082045-1f38d113bd4d77c705951d854c4cbddd.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"452\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dorsaf Maamer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dorsaf Maamer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/2018-une-annee-de-croissance-pour-leonidas-6276#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/2018-une-annee-de-croissance-pour-leonidas-6276\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/67f8a43ccb8849bbdd49ddc3432cd53b\"},\"headline\":\"2018, une ann\u00e9e de croissance pour Leonidas\",\"datePublished\":\"2018-11-07T10:04:00+00:00\",\"dateModified\":\"2019-03-07T16:00:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/2018-une-annee-de-croissance-pour-leonidas-6276\"},\"wordCount\":412,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/2018-une-annee-de-croissance-pour-leonidas-6276#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/11\/07\/20181107082045-1f38d113bd4d77c705951d854c4cbddd.jpg\",\"articleSection\":[\"Actualit\u00e9s des r\u00e9seaux\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/2018-une-annee-de-croissance-pour-leonidas-6276\",\"url\":\"https:\/\/ac-franchise.be\/article\/2018-une-annee-de-croissance-pour-leonidas-6276\",\"name\":\"2018, une ann\u00e9e de croissance pour Leonidas\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/2018-une-annee-de-croissance-pour-leonidas-6276#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/2018-une-annee-de-croissance-pour-leonidas-6276#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/11\/07\/20181107082045-1f38d113bd4d77c705951d854c4cbddd.jpg\",\"datePublished\":\"2018-11-07T10:04:00+00:00\",\"dateModified\":\"2019-03-07T16:00:16+00:00\",\"description\":\"Cr\u00e9\u00e9 en 1913 par Leonidas Kestekides, et dirig\u00e9 depuis mars 2017 par le CEO Philippe de Selliers, le chocolatier belge Leonidas a termin\u00e9 son exercice d\u00e9cal\u00e9 (juillet 2017 \u00e0 juin 2018) sur une croissance tant de son chiffre d\u2019affaires que de son EBITDA (BAIIA), a-t-il annonc\u00e9. 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