{"id":277127,"date":"2018-11-06T14:26:00","date_gmt":"2018-11-06T13:26:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-situation-ne-sameliore-pas-pour-la-chaine-de-magasins-neerlandaise-blokker-5405"},"modified":"2018-11-06T14:26:00","modified_gmt":"2019-03-07T16:00:16","slug":"la-situation-ne-sameliore-pas-pour-la-chaine-de-magasins-neerlandaise-blokker-5405","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-situation-ne-sameliore-pas-pour-la-chaine-de-magasins-neerlandaise-blokker-5405","title":{"rendered":"La situation ne s\u2019am\u00e9liore pas pour la cha\u00eene de magasins n\u00e9erlandaise Blokker !"},"content":{"rendered":"
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Le groupe n\u00e9erlandais est confront\u00e9 \u00e0 une situation d\u00e9licate <\/div>\n<\/p><\/div>\n
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Malgr\u00e9 la fermeture des 63 magasins en Belgique et le licenciement de 230 employ\u00e9s \u00e0 la suite du dernier plan de restructuration, la cha\u00eene de magasins n\u00e9erlandaise de distribution d’articles m\u00e9nagers Blokker ne semble pas se remettre de la crise.<\/b> Les magasins belges de la marque,\u00a0plus particuli\u00e8rement les 23 magasins wallons o\u00f9 la strat\u00e9gie de r\u00e9novation n\u2019est pas activ\u00e9e, affichent\u00a0un mauvais bilan financier. Les magasins de Flandre et de Bruxelles n’affichent pas de meilleurs r\u00e9sultats et de vives inqui\u00e9tudes p\u00e8sent sur l’avenir de la filiale belge du groupe. <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La filiale belge fait face \u00e0 une concurrence acharn\u00e9e tant online qu\u2019offline<\/h3>\n
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La filiale du groupe Blokker Holding actif dans les secteurs des m\u00e9nages et des jouets, qui d\u00e9tenait quatre enseignes (Blokker, Maxi Toys, Marskramer et Big Bazar), environ 950 magasins et plus de 8 500 employ\u00e9s dans sept pays, est confront\u00e9e \u00e0 une concurrence rude particuli\u00e8rement avec le succ\u00e8s de la cha\u00eene de magasins n\u00e9erlandaise Action, la confirmation du retour en forme de Hema apr\u00e8s son rachat par\u00a0la soci\u00e9t\u00e9 d’investissement de l’entrepreneur Marcel Boekhoorn\u00a0ou encore le recul du march\u00e9 belge du jouet apr\u00e8s trois ann\u00e9es de croissance.\u00a0Pour faire face \u00e0 toutes ces difficult\u00e9s, Blokker\u00a0a tent\u00e9 diverses actions qui restent selon certains insuffisantes ou trop tardives. La cha\u00eene a ferm\u00e9 plusieurs magasins et a entam\u00e9 un renouvellement de son concept de magasin dans certains de ses magasins flamands<\/b>. Les magasins wallons ne semblent pas pour l’instant \u00eatre concern\u00e9s.<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Blokker ne baisse pas les bras !<\/h3>\n
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Blokker holding a vendu toutes les autres enseignes pour pouvoir se concentrer uniquement sur son enseigne\u00a0\u00e9ponyme, fortement touch\u00e9e.\u00a0Rob Schuyt, le nouveau PDG de Blokker Belgium depuis mai, a d\u00e9clar\u00e9 : \u00ab\u00a0Il est vrai que Blokker Belgium est toujours d\u00e9ficitaire.\u00a0Ce n’est pas un secret.\u00a0Bien entendu, la situation ne peut pas continuer.\u00a0<\/i>C’est pourquoi nous avons d\u00e9velopp\u00e9 un plan de relance qui se d\u00e9roulera sur trois ans<\/b><\/i>\u00ab\u00a0.<\/div>\n
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Le nouveau plan de relance comprend la mise \u00e0 jour des magasins, l\u2019adaptation compl\u00e8te de la gamme et le bricolage avec l\u2019organisation sous-jacente. Selon Schuyt, les magasins \u00e0 Bruxelles et en Wallonie seront \u00e9galement modernis\u00e9s au d\u00e9but de l’ann\u00e9e prochaine. Les magasins d\u00e9j\u00e0 r\u00e9nov\u00e9s, \u00e0 Gand, fonctionnent 20% de mieux qu\u2019avant, rajoute-il.<\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Malgr\u00e9 la fermeture des 63 magasins en Belgique et le licenciement de 230 employ\u00e9s \u00e0 la suite du dernier plan de restructuration, la cha\u00eene de magasins n\u00e9erlandaise de distribution d’articles m\u00e9nagers Blokker ne semble pas se remettre de la crise. Les magasins belges de la marque, plus particuli\u00e8rement les 23 magasins wallons o\u00f9 la strat\u00e9gie de r\u00e9novation n\u2019est pas activ\u00e9e, affichent un mauvais bilan financier.<\/p>\n","protected":false},"author":54,"featured_media":276669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-277127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa situation ne s\u2019am\u00e9liore pas pour la cha\u00eene de magasins n\u00e9erlandaise Blokker !<\/title>\n<meta name=\"description\" content=\"Malgr\u00e9 la fermeture des 63 magasins en Belgique et le licenciement de 230 employ\u00e9s \u00e0 la suite du dernier plan de restructuration, la cha\u00eene de magasins n\u00e9erlandaise de distribution d'articles m\u00e9nagers Blokker ne semble pas se remettre de la crise. Les magasins belges de la marque, plus particuli\u00e8rement les 23 magasins wallons o\u00f9 la strat\u00e9gie de r\u00e9novation n\u2019est pas activ\u00e9e, affichent un mauvais bilan financier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/la-situation-ne-sameliore-pas-pour-la-chaine-de-magasins-neerlandaise-blokker-5405\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La situation ne s\u2019am\u00e9liore pas pour la cha\u00eene de magasins n\u00e9erlandaise Blokker !\" \/>\n<meta property=\"og:description\" content=\"Malgr\u00e9 la fermeture des 63 magasins en Belgique et le licenciement de 230 employ\u00e9s \u00e0 la suite du dernier plan de restructuration, la cha\u00eene de magasins n\u00e9erlandaise de distribution d'articles m\u00e9nagers Blokker ne semble pas se remettre de la crise. Les magasins belges de la marque, plus particuli\u00e8rement les 23 magasins wallons o\u00f9 la strat\u00e9gie de r\u00e9novation n\u2019est pas activ\u00e9e, affichent un mauvais bilan financier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/la-situation-ne-sameliore-pas-pour-la-chaine-de-magasins-neerlandaise-blokker-5405\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-06T13:26:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-07T16:00:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/11\/06\/20181106104123-905e6e82947409d19d7c4805e15976f1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dorsaf Maamer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dorsaf Maamer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-situation-ne-sameliore-pas-pour-la-chaine-de-magasins-neerlandaise-blokker-5405#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-situation-ne-sameliore-pas-pour-la-chaine-de-magasins-neerlandaise-blokker-5405\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/67f8a43ccb8849bbdd49ddc3432cd53b\"},\"headline\":\"La situation ne s\u2019am\u00e9liore pas pour la cha\u00eene de magasins n\u00e9erlandaise Blokker !\",\"datePublished\":\"2018-11-06T13:26:00+00:00\",\"dateModified\":\"2019-03-07T16:00:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-situation-ne-sameliore-pas-pour-la-chaine-de-magasins-neerlandaise-blokker-5405\"},\"wordCount\":424,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-situation-ne-sameliore-pas-pour-la-chaine-de-magasins-neerlandaise-blokker-5405#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/11\/06\/20181106104123-905e6e82947409d19d7c4805e15976f1.jpg\",\"articleSection\":[\"Actualit\u00e9s des r\u00e9seaux\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-situation-ne-sameliore-pas-pour-la-chaine-de-magasins-neerlandaise-blokker-5405\",\"url\":\"https:\/\/ac-franchise.be\/article\/la-situation-ne-sameliore-pas-pour-la-chaine-de-magasins-neerlandaise-blokker-5405\",\"name\":\"La situation ne s\u2019am\u00e9liore pas pour la cha\u00eene de magasins n\u00e9erlandaise Blokker !\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-situation-ne-sameliore-pas-pour-la-chaine-de-magasins-neerlandaise-blokker-5405#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-situation-ne-sameliore-pas-pour-la-chaine-de-magasins-neerlandaise-blokker-5405#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/11\/06\/20181106104123-905e6e82947409d19d7c4805e15976f1.jpg\",\"datePublished\":\"2018-11-06T13:26:00+00:00\",\"dateModified\":\"2019-03-07T16:00:16+00:00\",\"description\":\"Malgr\u00e9 la fermeture des 63 magasins en Belgique et le licenciement de 230 employ\u00e9s \u00e0 la suite du dernier plan de restructuration, la cha\u00eene de magasins n\u00e9erlandaise de distribution d'articles m\u00e9nagers Blokker ne semble pas se remettre de la crise. 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