{"id":277650,"date":"2018-11-05T14:01:00","date_gmt":"2018-11-05T13:01:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-delhaize-devoile-son-nouveau-format-de-proximite-4571"},"modified":"2018-11-05T14:01:00","modified_gmt":"2019-03-07T16:00:16","slug":"la-franchise-delhaize-devoile-son-nouveau-format-de-proximite-4571","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-delhaize-devoile-son-nouveau-format-de-proximite-4571","title":{"rendered":"La franchise Delhaize d\u00e9voile son nouveau format de proximit\u00e9"},"content":{"rendered":"
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Le comportement de consommation des Belges n’a cess\u00e9 d’\u00e9voluer au cours des derni\u00e8res ann\u00e9es. Les Belges accorderaient plus d\u2019importance \u00e0 manger \u00ab\u00a0healthy\u00a0\u00bb que leurs voisins europ\u00e9ens, selon une \u00e9tude men\u00e9e par la soci\u00e9t\u00e9 des Tickets Restaurant. La franchise\u00a0Delhaize, enseigne appartenant au groupe Ahold Delhaize, a voulu\u00a0saisir cette\u00a0opportunit\u00e9 pour proposer \u00e0 ses clients un nouveau concept autour d’une nourriture saine et \u00e9quilibr\u00e9e<\/b>\u00a0: le Fresh Atelier !\u00a0Apr\u00e8s les Proxy, les AD et les Shop & Go, la cha\u00eene de supermarch\u00e9s Delhaize a inaugur\u00e9 le 24 octobre son premier Fresh Atelier \u00e0 la galerie Ravenstein.<\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quel est le concept de ce nouveau genre de magasin ?<\/h3>\n
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Il s’agit d’un nouveau concept d\u2019ultra \u201cproximit\u00e9\u201d<\/b> cr\u00e9\u00e9 pour r\u00e9pondre aux attentes de consommateurs de plus en plus exigeants, connect\u00e9s, press\u00e9s, qui ne veulent plus perdre beaucoup de temps dans les rayons, qui veulent plus de rapidit\u00e9, des produits frais et de qualit\u00e9. Le point de vente Fresh Atelier propose des plats et produits pr\u00e9par\u00e9s le jour m\u00eame (sushis frais du jour, jus, smoothies, salades, soupes\u2026), du caf\u00e9 \u00e0 emporter, plus de 1500 produits disponibles sur 80 m\u00b2<\/b> dont des produits plus classiques (pain frais, boissons…). Pour plus de rapidit\u00e9 et d\u2019efficacit\u00e9, le nouveau magasin est \u00e9quip\u00e9 de caisses Quickscan, et d\u00e8s\u00a0f\u00e9vrier prochain, Delhaize proposera \u00e9galement la technologie \u00ab scan & pay \u00bb. Les clients pourront scanner leurs produits et payer avec leur smartphone. Il est possible de se faire livrer dans les magasins Fresh Atelier ses courses command\u00e9es en ligne,\u00a0 au m\u00eame prix et selon le m\u00eame tarif que dans tout autre point d\u2019enl\u00e8vement Delhaize.be existant.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le groupe Delhaize ou l’histoire d’une r\u00e9ussite !<\/h3>\n
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Tout a commenc\u00e9 dans les ann\u00e9es 1860 lorsque Jules Delhaize, un professeur de Charleroi, a eu l\u2019id\u00e9e d\u2019une \u201cmaison \u00e0 succursales multiples\u201c. Quelques ann\u00e9es plus tard, avec ses fr\u00e8res et son beau-fr\u00e8re, Jules ouvre un premier magasin dans sa r\u00e9gion. Aujourd’hui, le groupe Delhaize est l’un des principaux d\u00e9taillants en alimentation au\u00a0 monde<\/b>, avec 6 637 magasins dans le monde et 369 000 personnes, desservant 50 millions de clients par semaine. En Belgique, le groupe compte environ 800 magasins, soutenus par 14 000 collaborateurs. En 2017, ses revenus dans le pays s’\u00e9levaient \u00e0 pr\u00e8s de 5 milliards d’euros. Delhaize a\u00a0 d\u00e9velopp\u00e9 plusieurs formats : Supermarch\u00e9s Delhaize, AD Delhaize, Proxy Delhaize, Shop & Go et r\u00e9cemment son nouveau format Fresh Atelier.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le comportement de consommation des Belges n’a cess\u00e9 d’\u00e9voluer au cours des derni\u00e8res ann\u00e9es. Les Belges accorderaient plus d\u2019importance \u00e0 manger \u00ab\u00a0healthy\u00a0\u00bb que leurs voisins europ\u00e9ens, selon une \u00e9tude men\u00e9e par la soci\u00e9t\u00e9 des Tickets Restaurant. La franchise Delhaize, enseigne appartenant au groupe Ahold Delhaize, a voulu saisir cette opportunit\u00e9 pour proposer \u00e0 ses clients un nouveau concept autour d’une nourriture saine et \u00e9quilibr\u00e9e : le Fresh Atelier !<\/p>\n","protected":false},"author":54,"featured_media":277142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-277650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise Delhaize d\u00e9voile son nouveau format de proximit\u00e9<\/title>\n<meta name=\"description\" content=\"Le comportement de consommation des Belges n'a cess\u00e9 d'\u00e9voluer au cours des derni\u00e8res ann\u00e9es. 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La franchise Delhaize, enseigne appartenant au groupe Ahold Delhaize, a voulu saisir cette opportunit\u00e9 pour proposer \u00e0 ses clients un nouveau concept autour d'une nourriture saine et \u00e9quilibr\u00e9e : le Fresh Atelier !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/la-franchise-delhaize-devoile-son-nouveau-format-de-proximite-4571\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La franchise Delhaize d\u00e9voile son nouveau format de proximit\u00e9\" \/>\n<meta property=\"og:description\" content=\"Le comportement de consommation des Belges n'a cess\u00e9 d'\u00e9voluer au cours des derni\u00e8res ann\u00e9es. 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La franchise Delhaize, enseigne appartenant au groupe Ahold Delhaize, a voulu saisir cette opportunit\u00e9 pour proposer \u00e0 ses clients un nouveau concept autour d'une nourriture saine et \u00e9quilibr\u00e9e : le Fresh Atelier !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/la-franchise-delhaize-devoile-son-nouveau-format-de-proximite-4571\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-05T13:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-07T16:00:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/11\/05\/20181105112208-95aa582e8459ed60073a4a1be5ce5437.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"427\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dorsaf Maamer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dorsaf Maamer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-delhaize-devoile-son-nouveau-format-de-proximite-4571#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-delhaize-devoile-son-nouveau-format-de-proximite-4571\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/67f8a43ccb8849bbdd49ddc3432cd53b\"},\"headline\":\"La franchise Delhaize d\u00e9voile son nouveau format de proximit\u00e9\",\"datePublished\":\"2018-11-05T13:01:00+00:00\",\"dateModified\":\"2019-03-07T16:00:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-delhaize-devoile-son-nouveau-format-de-proximite-4571\"},\"wordCount\":419,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-delhaize-devoile-son-nouveau-format-de-proximite-4571#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/11\/05\/20181105112208-95aa582e8459ed60073a4a1be5ce5437.jpg\",\"articleSection\":[\"Actualit\u00e9s des r\u00e9seaux\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-delhaize-devoile-son-nouveau-format-de-proximite-4571\",\"url\":\"https:\/\/ac-franchise.be\/article\/la-franchise-delhaize-devoile-son-nouveau-format-de-proximite-4571\",\"name\":\"La franchise Delhaize d\u00e9voile son nouveau format de proximit\u00e9\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-delhaize-devoile-son-nouveau-format-de-proximite-4571#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-franchise-delhaize-devoile-son-nouveau-format-de-proximite-4571#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/11\/05\/20181105112208-95aa582e8459ed60073a4a1be5ce5437.jpg\",\"datePublished\":\"2018-11-05T13:01:00+00:00\",\"dateModified\":\"2019-03-07T16:00:16+00:00\",\"description\":\"Le comportement de consommation des Belges n'a cess\u00e9 d'\u00e9voluer au cours des derni\u00e8res ann\u00e9es. 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