{"id":284148,"date":"2018-04-25T15:05:00","date_gmt":"2018-04-25T14:05:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-actions-mises-en-place-par-le-franchiseur-mobalpa-pour-creer-du-trafic-en-magasin-2691"},"modified":"2018-04-25T15:05:00","modified_gmt":"2019-03-07T16:00:46","slug":"les-actions-mises-en-place-par-le-franchiseur-mobalpa-pour-creer-du-trafic-en-magasin-2691","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-actions-mises-en-place-par-le-franchiseur-mobalpa-pour-creer-du-trafic-en-magasin-2691","title":{"rendered":"Les actions mises en place par le franchiseur Mobalpa pour cr\u00e9er du trafic en magasin"},"content":{"rendered":"<div id=\"775623\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"775623\" data-url=\"\/crezeo_widgets\/775623\/update_parameter\"          data-name=\"text\">\n<div class=\"wysiwyg-text-align-justify\" align=\"justify\">Enseigne du groupe Fournier qui d\u00e9tient par ailleurs <a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-socooc\">SoCoo&rsquo;c<\/a> et <a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-perene\">Perene<\/a>, la <a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-mobalpa\">franchise Mobalpa<\/a> est <b>un fabricant fran\u00e7ais des plus importants en Europe<\/b> avec plus de 350 magasins dans le monde. L&rsquo;enseigne propose des collections en cuisine, salle de bains et living avec des solutions personnalis\u00e9es et adapt\u00e9es au budget et aux attentes de chacun. Les franchis\u00e9s Mobalpa b\u00e9n\u00e9ficient de la notori\u00e9t\u00e9 et de la puissance du groupe Fournier, d&rsquo;un concept performant et rentable, d&rsquo;outils informatiques sur-mesure, d&rsquo;un accompagnement permanent et d&rsquo;une communication locale et nationale efficace. <\/p>\n<p>Aur\u00e9lie Demeure, Directrice communication pour l&rsquo;enseigne Mobalpa, revient dans cette interview sur les diff\u00e9rentes actions entreprises par le groupe en termes de communication. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"775629\" class=\"widget right_picture_title_text\" data-name=\"right_picture_title_text\">   <!-- WIDGET CONTENT -->   <\/p>\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"775629\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/04\/16\/20180416125408-fcab05d3563cff31978f452bc14d3160.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/04\/16\/20180416125408-fcab05d3563cff31978f452bc14d3160.jpg\" title=\"Aur\u00e9lie Demeure Directrice communication pour l&#x27;enseigne Mobalpa \"\/>     <\/a>              <\/p>\n<div class=\"image-caption\">         Aur\u00e9lie Demeure Directrice communication Mobalpa       <\/div>\n<\/p><\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"775629\" data-url=\"\/crezeo_widgets\/775629\/update_parameter\"             data-name=\"title\">La marque souhaite investir sur l&rsquo;humain<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"775629\" data-url=\"\/crezeo_widgets\/775629\/update_parameter\"              data-name=\"text\">\n<div class=\"wysiwyg-text-align-justify\" align=\"justify\">En charge de la strat\u00e9gie de communication globale de la franchise Mobalpa, Aur\u00e9lie a pour mission de promouvoir l&rsquo;image de l&rsquo;enseigne, d\u00e9velopper  sa notori\u00e9t\u00e9, et sur le plan local, celle de d\u00e9velopper le trafic en  points de vente. Pour ce faire, des actions ont \u00e9t\u00e9 mises en place  telles que les promotions lanc\u00e9es sur le plan national trois fois dans  l&rsquo;ann\u00e9e, \u00e0 des p\u00e9riodes phares, compl\u00e9t\u00e9es par des op\u00e9rations locales le  reste de l&rsquo;ann\u00e9e. Depuis 2013, l&rsquo;enseigne s&rsquo;est engag\u00e9e dans un nouveau  chantier avec <b>une nouvelle campagne de communication qui adopte une dimension chaude et humaine&#8230; <\/b>Cela passe par un accompagnement plus pouss\u00e9 de ses concessionnaires mais aussi du c\u00f4t\u00e9 du consommateur.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"775632\" class=\"widget html_bloc row-fluid\" data-name=\"html_bloc\">\n<div class=\"span12\">\n<div class=\"center\">       <iframe width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/XjhSFhBhyDo?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"775626\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"775626\" data-url=\"\/crezeo_widgets\/775626\/update_parameter\" data-name=\"title\">Le client au c\u0153ur de la strat\u00e9gie de communication de la franchise Mobalpa <\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"775626\" data-url=\"\/crezeo_widgets\/775626\/update_parameter\" data-name=\"text\">\n<div class=\"wysiwyg-text-align-justify\" align=\"justify\">Comme \u00e9voqu\u00e9, Mobalpa tient \u00e0 apporter plus de chaleur humaine et d&rsquo;\u00e9motions \u00e0 travers sa communication mais \u00e9galement en se rapprochant davantage de ses clients et en am\u00e9liorant leur parcours de recherche, d\u2019achat et de suivi. Mobalpa veut d\u00e9sormais appara\u00eetre comme <b>une marque qui apporte du mieux vivre au consommateur<\/b> en l&rsquo;accompagnant dans la vie de tous les jours, en am\u00e9nageant des espaces pratiques qui r\u00e9pondent \u00e0 ses besoins&#8230; <\/p>\n<p>\u00ab\u00a0<i>En conclusion, s&rsquo;il fallait que je donne un mot pour synth\u00e9tiser ce que l&rsquo;on fait en mati\u00e8re de communication, on a un seul objectif : c&rsquo;est de faire venir le consommateur en magasin&#8230; C&rsquo;est le passage que l&rsquo;on veut absolument d\u00e9velopper <\/i><b><i>de fa\u00e7on \u00e0 nourrir en permanence le trafic en magasin<\/i><\/b> \u00ab\u00a0, explique Aur\u00e9lie Demeure. <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En charge de la strat\u00e9gie de communication globale de la franchise Mobalpa, Aur\u00e9lie a pour mission de promouvoir l&rsquo;image de l&rsquo;enseigne, d\u00e9velopper sa notori\u00e9t\u00e9, et sur le plan local, celle de d\u00e9velopper le trafic en points de vente. Pour ce faire, des actions ont \u00e9t\u00e9 mises en place telles que les promotions lanc\u00e9es sur le plan national trois fois dans l&rsquo;ann\u00e9e, \u00e0 des p\u00e9riodes phares, compl\u00e9t\u00e9es par des op\u00e9rations locales le reste de l&rsquo;ann\u00e9e. Depuis 2013, l&rsquo;enseigne s&rsquo;est engag\u00e9e dans un nouveau chantier avec une nouvelle campagne de communication qui adopte une dimension chaude et humaine&#8230;<\/p>\n","protected":false},"author":1,"featured_media":284142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[4],"tags":[],"class_list":["post-284148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les actions mises en place par le franchiseur Mobalpa pour cr\u00e9er du trafic en magasin<\/title>\n<meta name=\"description\" content=\"En charge de la strat\u00e9gie de communication globale de la franchise Mobalpa, Aur\u00e9lie a pour mission de promouvoir l&#039;image de l&#039;enseigne, d\u00e9velopper sa notori\u00e9t\u00e9, et sur le plan local, celle de d\u00e9velopper le trafic en points de vente. 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Depuis 2013, l&#039;enseigne s&#039;est engag\u00e9e dans un nouveau chantier avec une nouvelle campagne de communication qui adopte une dimension chaude et humaine...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/les-actions-mises-en-place-par-le-franchiseur-mobalpa-pour-creer-du-trafic-en-magasin-2691\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-25T14:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-07T16:00:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/04\/16\/20180416125408-fcab05d3563cff31978f452bc14d3160.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"530\" \/>\n\t<meta property=\"og:image:height\" content=\"355\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"acfpqp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"acfpqp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/les-actions-mises-en-place-par-le-franchiseur-mobalpa-pour-creer-du-trafic-en-magasin-2691#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/les-actions-mises-en-place-par-le-franchiseur-mobalpa-pour-creer-du-trafic-en-magasin-2691\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d\"},\"headline\":\"Les actions mises en place par le franchiseur Mobalpa pour cr\u00e9er du trafic en magasin\",\"datePublished\":\"2018-04-25T14:05:00+00:00\",\"dateModified\":\"2019-03-07T16:00:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/les-actions-mises-en-place-par-le-franchiseur-mobalpa-pour-creer-du-trafic-en-magasin-2691\"},\"wordCount\":416,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/les-actions-mises-en-place-par-le-franchiseur-mobalpa-pour-creer-du-trafic-en-magasin-2691#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/04\/16\/20180416125408-fcab05d3563cff31978f452bc14d3160.jpg\",\"articleSection\":[\"TV des R\u00e9seaux\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/les-actions-mises-en-place-par-le-franchiseur-mobalpa-pour-creer-du-trafic-en-magasin-2691\",\"url\":\"https:\/\/ac-franchise.be\/article\/les-actions-mises-en-place-par-le-franchiseur-mobalpa-pour-creer-du-trafic-en-magasin-2691\",\"name\":\"Les actions mises en place par le franchiseur Mobalpa pour cr\u00e9er du trafic en magasin\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/les-actions-mises-en-place-par-le-franchiseur-mobalpa-pour-creer-du-trafic-en-magasin-2691#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/les-actions-mises-en-place-par-le-franchiseur-mobalpa-pour-creer-du-trafic-en-magasin-2691#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/04\/16\/20180416125408-fcab05d3563cff31978f452bc14d3160.jpg\",\"datePublished\":\"2018-04-25T14:05:00+00:00\",\"dateModified\":\"2019-03-07T16:00:46+00:00\",\"description\":\"En charge de la strat\u00e9gie de communication globale de la franchise Mobalpa, Aur\u00e9lie a pour mission de promouvoir l'image de l'enseigne, d\u00e9velopper sa notori\u00e9t\u00e9, et sur le plan local, celle de d\u00e9velopper le trafic en points de vente. 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