{"id":284161,"date":"2018-04-19T07:28:00","date_gmt":"2018-04-19T06:28:00","guid":{"rendered":"https:\/\/ac-franchise.be\/comment-ne-pas-se-tromper-de-franchise-7098"},"modified":"2018-04-19T07:28:00","modified_gmt":"2019-03-07T16:00:47","slug":"comment-ne-pas-se-tromper-de-franchise-7098","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/comment-ne-pas-se-tromper-de-franchise-7098","title":{"rendered":"Comment ne pas se tromper de franchise ?"},"content":{"rendered":"<div id=\"914515\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"914515\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/12\/14\/20131214222958-0ca17f8bec8912e9753393f13c2d7b04.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/12\/14\/20131214222958-0ca17f8bec8912e9753393f13c2d7b04.jpg\" title=\"Jean Samper Franchise \"\/>     <\/a>              <\/p>\n<div class=\"image-caption\">         Jean Samper 40 ans de franchise       <\/div>\n<\/p><\/div>\n<div class=\"widget-content\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"914515\" data-url=\"\/crezeo_widgets\/914515\/update_parameter\"            data-name=\"text\"><span>Les franchiseurs ont des besoins de d\u00e9veloppement et savent se vendre. AC Franchise vient de lire dans la presse \u00e9conomique un guide pour ne pas se tromper qui est tr\u00e8s imparfait et contestable et nous avons donc demand\u00e9 \u00e0 Jean Samper, dans la franchise depuis 1975, de r\u00e9pondre \u00e0 nos questions. <\/p>\n<p>Fondateur du Franchise Business Club et membre du coll\u00e8ge des experts de la f\u00e9d\u00e9ration fran\u00e7aise de la franchise, il a aussi \u00e9t\u00e9 franchis\u00e9 dans la publicit\u00e9 et pendant 13 ans\u00a0un des\u00a0responsables de la franchise France puis Export\u00a0chez le plus ancien franchiseur europ\u00e9en.\u00a0 <br \/><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"914518\" class=\"widget right_picture_title_text\" data-name=\"right_picture_title_text\">   <!-- WIDGET CONTENT -->   <\/p>\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"914518\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2014\/11\/30\/20141130154426-ad7e5986ee51e1182479b5525f719a58.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2014\/11\/30\/20141130154426-ad7e5986ee51e1182479b5525f719a58.jpg\" title=\"Le ministre Fran\u00e7ois Doubin \"\/>     <\/a>              <\/p>\n<div class=\"image-caption\">         Le ministre Fran\u00e7ois Doubin a port\u00e9 la loi sur l&#x27;information pr\u00e9contractuelle en France       <\/div>\n<\/p><\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"914518\" data-url=\"\/crezeo_widgets\/914518\/update_parameter\"             data-name=\"title\">AC Franchise : Une fois en relation avec un franchiseur qui nous fait envie, peut-on se fier au document d&rsquo;information pr\u00e9contractuel ?<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"914518\" data-url=\"\/crezeo_widgets\/914518\/update_parameter\"              data-name=\"text\">\n<div class=\"\" style=\"\"> <b>Jean Samper<\/b> :\u00a0Les documents d\u2019information pr\u00e9-contractuels fournis par le franchiseur sont des sources de questions, pas seulement des\u00a0r\u00e9ponses. <\/p>\n<ul>\n<li>En France, depuis <a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/ac-franchise.be\/page\/la-loi-doubin-en-franchise--2\">la loi Doubin<\/a> du 31 d\u00e9cembre en 1989 (d\u00e9sormais article L330-1 du code de commerce)\u00a0et son d\u00e9cret d\u2019application du 1er Avril 1991, les franchiseurs et r\u00e9seaux \u00ab similaires \u00bb doivent fournir un document d\u2019information pr\u00e9-contractuel aux candidats en France\u00a0au moins 20 jours avant de signer.<\/li>\n<\/ul>\n<ul>\n<li>En <a rel=\"follow noopener noreferrer\" href=\"https:\/\/ac-franchise.be\/article\/la-franchise-en-belgique-la-loi-du-2-avril-2014-4800\">Belgique, c&rsquo;est la loi Laruelle modifi\u00e9e par la loi du 2 avril 2014<\/a>\u00a0qui impose des obligations presque identiques et <a rel=\"follow noopener noreferrer\" href=\"http:\/\/tn.ac-franchise.be\/article\/la-loi-sur-la-franchise-en-tunisie-mentionne-telle-toutes-les-obligations\" title=\"Link: http:\/\/tn.ac-franchise.be\/article\/la-loi-sur-la-franchise-en-tunisie-mentionne-telle-toutes-les-obligations\">en Tunisie, c&rsquo;est une loi promulgu\u00e9e en Ao\u00fbt 2009<\/a>, avant la chute de Ben Ali.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Maroc et Alg\u00e9rie n&rsquo;ont pas encore ce type de loi et c&rsquo;est dommage.<\/li>\n<\/ul>\n<p><b>Le DIP \u00e0 la fran\u00e7aise comprend<\/b> :\u00a0historique de la soci\u00e9t\u00e9, deux derniers bilans du franchiseur (pas des franchis\u00e9s), liste des membres du r\u00e9seau, points particuliers du contrat, \u00e9tat de march\u00e9 national, \u00e9tat de march\u00e9 local, co\u00fbts sp\u00e9cifiques \u00e0 cette franchise&#8230; Il ne suffit pourtant pas \u00e0 garantir la sant\u00e9 d&rsquo;un r\u00e9seau. <br \/>Un bon franchiseur acceptera de donner les chiffres d\u2019unit\u00e9s existantes \u2026 lorsque vous l\u2019aurez convaincu que vous \u00eates un candidat s\u00e9rieux et qu\u2019il aura envie de vous avoir dans son r\u00e9seau. Il ne peut tout de m\u00eame pas tout dire \u00e0 n\u2019importe qui. Plaquettes commerciales, documents d\u2019information pr\u00e9-contractuels, tout doit \u00eatre compris par vous ; posez des questions, faites-vous tout expliquer. Un bon franchiseur se m\u00e9fie plus de celui qui ne demande rien que de celui qui cherche \u00e0 comprendre.<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"914521\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"914521\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2014\/09\/29\/20140929113042-0b236cd8cf2e8cc0c7b409f44b25094b.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2014\/09\/29\/20140929113042-0b236cd8cf2e8cc0c7b409f44b25094b.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"914521\" data-url=\"\/crezeo_widgets\/914521\/update_parameter\"             data-name=\"title\">AC Franchise : Comment utiliser la liste des franchis\u00e9s qui est dans le document d&rsquo;information pr\u00e9-contractuel ?<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"914521\" data-url=\"\/crezeo_widgets\/914521\/update_parameter\"            data-name=\"text\">\n<div class=\"\" style=\"\"> <b>Jean Samper<\/b> : <b>Il faut d&rsquo;abord v\u00e9rifier et utiliser la liste des franchis\u00e9s.<\/b> A priori la liste du r\u00e9seau doit \u00eatre mise \u00e0 jour plusieurs fois par an. Pour le savoir, il sera facile de contacter les commerces r\u00e9ellement en activit\u00e9. N&rsquo;h\u00e9sitez pas ensuite \u00e0 interroger un maximum de franchis\u00e9s d\u00e9j\u00e0 en place pour savoir s\u2019il y a eu beaucoup de d\u00e9part les ann\u00e9es pr\u00e9c\u00e9dents car le franchiseur n\u2019est oblig\u00e9 de citer que les d\u00e9parts de l\u2019ann\u00e9e pr\u00e9c\u00e9dente.<\/div>\n<div class=\"\" style=\"\"><\/div>\n<div class=\"\" style=\"\"> <b>On peut ensuite chercher les bilans des franchis\u00e9s<\/b>. Le franchiseur peut vous donner les r\u00e9sultats de franchis\u00e9s. Vous en trouverez aussi sur des sites comme Societe.com mais pas tous car il est difficile de trouver les soci\u00e9t\u00e9s qui ont des noms diff\u00e9rents de la marque ou de comprendre les bilans des franchis\u00e9s qui ont plusieurs franchises. Le r\u00e9sultat fiscal est par d\u00e9finition \u00ab optimis\u00e9 \u00bb et peut inclure des charges exceptionnelles. C\u2019est l&rsquo;exc\u00e9dent brut d&rsquo;exploitation qui donne le b\u00e9n\u00e9fice de l&rsquo;activit\u00e9. Mais cela ne dit pas quel salaire le franchis\u00e9 (et sa famille le cas \u00e9ch\u00e9ant) prennent en plus du b\u00e9n\u00e9fice. <b>N\u2019oubliez pas non plus que la rentabilit\u00e9 d\u2019un investissement , c\u2019est le ou les salaires + le b\u00e9n\u00e9fice + la valeur de revente \u2013 votre apport personnel de d\u00e9part.<\/b> <\/div>\n<div class=\"\" style=\"\"><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"914524\" class=\"widget right_picture_title_text\" data-name=\"right_picture_title_text\">   <!-- WIDGET CONTENT -->   <\/p>\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"914524\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/12\/15\/20131215173132-0c0127973fd720689c4f2b5779d624c9.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/12\/15\/20131215173132-0c0127973fd720689c4f2b5779d624c9.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"914524\" data-url=\"\/crezeo_widgets\/914524\/update_parameter\"             data-name=\"title\">AC Franchise : Quelles pr\u00e9cautions prendre quand on compare des bilans ?<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"914524\" data-url=\"\/crezeo_widgets\/914524\/update_parameter\"              data-name=\"text\">\n<div class=\"\" style=\"\"> <b>Jean Samper<\/b> : Il faut \u00e9viter les\u00a0comparaisons \u00ab foireuses \u00bb. Pour savoir si les chiffres que le franchiseur donne sont fiables vous pourriez \u00eatre tent\u00e9 de les comparer avec celles des centres de gestion agr\u00e9\u00e9s (Cgaction.fr) mais c\u2019est vraiment tr\u00e8s, tr\u00e8s imparfait car les centres de gestion agr\u00e9\u00e9s collectent les donn\u00e9es d\u2019entreprises plus petites que la moyenne (beaucoup en nom propre, moins en soci\u00e9t\u00e9 que la moyenne des entreprises) et m\u00e9langent les franchis\u00e9s et les autres. <b>Or les franchis\u00e9s font en moyenne plus de chiffre d\u2019affaires que les entreprises qui ne sont pas en r\u00e9seau. <\/b><\/p>\n<p>Les CGA m\u00e9langent aussi les entreprises qui ont de bons emplacements et les autres. Or les franchiseurs obligent g\u00e9n\u00e9ralement les franchis\u00e9s \u00e0 de meilleurs emplacements, plus chers certes, mais meilleurs. Et ne pensez surtout pas que tous les commerces ont les m\u00eames pourcentages de charges. <\/p>\n<p><b>Donc pour comparer, il faut le faire avec des entreprises identifi\u00e9es et comparables<\/b>. Ce n\u2019est pas facile. Votre expert comptable pourra vous y aider, peut-\u00eatre, s\u2019il a acc\u00e8s \u00e0 des bases de donn\u00e9es, mais exigez des explications tr\u00e8s pr\u00e9cises pour \u00eatre certain qu\u2019il en vous donne pas de vagues approximations et a compris les sp\u00e9cificit\u00e9s de la franchise que vous visez. <b>Au final, c\u2019est le bon franchiseur qui vous donnera les \u00e9l\u00e9ments permettant de comparer vos pr\u00e9visions avec ses autres franchis\u00e9s comparables et ce sont le franchis\u00e9s existants qui vous diront s\u2019ils gagnent leur vie.<\/b> <\/div>\n<div class=\"\" style=\"\"><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"914527\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"914527\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/12\/15\/20131215164554-e389136594bcea066b26ebecf1566cc4.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/12\/15\/20131215164554-e389136594bcea066b26ebecf1566cc4.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"914527\" data-url=\"\/crezeo_widgets\/914527\/update_parameter\"             data-name=\"title\">AC Franchise : Comment \u00e9valuer le rapport qualit\u00e9-prix de ce que le franchiseur facture ?<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"914527\" data-url=\"\/crezeo_widgets\/914527\/update_parameter\"            data-name=\"text\">\n<div class=\"\" style=\"\"> <b>Jean Samper <\/b>:<b> Il faut se\u00a0m\u00e9fier des r\u00e9seaux trop gourmands et encore plus de ceux qui ne le sont pas assez. <\/b>Le principe pour le franchiseur est de d\u00e9velopper ses parts de march\u00e9 gr\u00e2ce aux investissements des franchis\u00e9s \u00e0 qui il donne en \u00e9change l\u2019usage de la marque, des produits et services et de son savoir-faire. D&rsquo;o\u00f9 la tendance d&rsquo;une minorit\u00e9 de\u00a0franchiseurs \u00ab pr\u00e9tentieux \u00bb ou \u00ab avides \u00bb \u00e0 charger les redevances mensuelles ou les droits d\u2019entr\u00e9e. V\u00e9rifiez que ces montants sont supportables pour les franchis\u00e9s existants et qu\u2019ils les trouvent justifi\u00e9s par leurs r\u00e9sultats et les avantages donn\u00e9s par le franchiseur. <\/p>\n<p><b>Mais le pire ce sont les franchiseurs qui discountent les droits d\u2019entr\u00e9e et les redevances<\/b> et n\u2019ont donc plus les moyens de vous fournir les services qu\u2019ils vous promettent \u2026 sauf s\u2019ils gagnent leur vie sur vos achats<\/div>\n<div class=\"\" style=\"\">L&rsquo;int\u00e9r\u00eat de la franchise est de pouvoir se mettre \u00e0 son compte avec de meilleurs chances de r\u00e9ussite. Encore faut-il que l&rsquo;enseigne non seulement offre un r\u00e9el savoir-faire, mais qu&rsquo;elle dispose en plus des moyens suffisants pour former et accompagner les futurs membres de son r\u00e9seau. Posez des questions au franchiseur et aux franchis\u00e9s. <\/div>\n<div class=\"\" style=\"\"><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"914530\" class=\"widget right_picture_title_text\" data-name=\"right_picture_title_text\">   <!-- WIDGET CONTENT -->   <\/p>\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"914530\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/12\/15\/20131215164848-1209adc65d6938969d69cc6eedac2a62.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/12\/15\/20131215164848-1209adc65d6938969d69cc6eedac2a62.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"914530\" data-url=\"\/crezeo_widgets\/914530\/update_parameter\"             data-name=\"title\">AC Franchise : Est-il vrai que les banques sont \u00ab\u00a0de bon conseil\u00a0\u00bb en franchise ?<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"914530\" data-url=\"\/crezeo_widgets\/914530\/update_parameter\"              data-name=\"text\"><span><b>Jean Samper :<\/b>\u00a0Dans un certain sens, oui, mai pas comme vous semblez le penser. J&rsquo;ai lu que\u00a0certains pr\u00e9conisent de demander conseil aupr\u00e8s des banques o\u00f9 vous allez emprunter. C\u2019est attendre d&rsquo;elles un peu plus que ce qu&rsquo;elles peuvent donner\u00a0; les banques ne conseillent pas et elles ne pr\u00eatent pas non plus\u00a0aux cr\u00e9ateurs d\u2019entreprise qui n\u2019ont pas confiance en leur projet. <b>Il ne faut donc pas les voir pour poser des questions mais pour r\u00e9pondre aux leurs.<\/b><\/p>\n<p>En fait, elles refusent de pr\u00eater aussi quand elles ne croient pas au projet, soit parce qu\u2019elles ont des informations pr\u00e9cises sur le r\u00e9seau en question, soit le plus souvent parce qu\u2019elles manquent d\u2019informations ou ont peur du secteur d\u2019activit\u00e9 comme r\u00e9cemment les e-cigarettes apr\u00e8s leur avoir beaucoup (trop\u00a0?) pr\u00eat\u00e9. <\/p>\n<p><b>Le mieux est de soumettre votre dossier \u00e0 plusieurs banques diff\u00e9rentes.<\/b> Toutes poss\u00e8dent un p\u00f4le sp\u00e9cialis\u00e9 en franchise plus ou moins comp\u00e9tent. Obtenir un pr\u00eat est donc un signe positif mais ce n\u2019est pas une s\u00e9curit\u00e9 suffisante. Certains pr\u00e9tendent que certaines banques sont plus s\u00e9lectives que d\u2019autres, donc plus s\u00e9curisantes\u2026mais leur position change logiquement au gr\u00e9 des succ\u00e8s et des \u00e9checs dans leurs dossiers pass\u00e9s. Il faut donc se faire conseiller mais surtout demander \u00e0 vos proches, \u00e0 vos conseils, etc\u2026 de vous aider \u00e0 vous poser les bonnes questions et de vous obliger \u00e0 chercher comment y r\u00e9pondre.<\/p>\n<p><b>Il faudrait aussi recourir \u00e0 des consultants<\/b> mais h\u00e9las les franchis\u00e9s ne souhaitent g\u00e9n\u00e9ralement pas payer leurs services et se dirigent parfois vers des vendeurs de franchise multicartes\u00a0qui les dirigent vers des franchiseurs qui les paient. <br \/>De notre c\u00f4t\u00e9, nous avons cr\u00e9\u00e9 le Club AC Franchis\u00e9s et organisons des conf\u00e9rences d&rsquo;information pour les futurs franchis\u00e9s dans les salons ou dans des journ\u00e9es de formation des futurs franchis\u00e9s \u00a0qui pour l&rsquo;instant ont eu lieu \u00e0 Paris et \u00e0 Tunis et que nous souhaitons organiser aussi dans d&rsquo;autres villes qui nous inviteront.<br \/><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jean Samper 40 ans de franchise Les franchiseurs ont des besoins de d\u00e9veloppement et savent se vendre. AC Franchise vient de lire dans la presse \u00e9conomique un guide pour ne pas se tromper qui est tr\u00e8s imparfait et contestable et nous avons donc demand\u00e9 \u00e0 Jean Samper, dans la franchise depuis 1975, de r\u00e9pondre \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":256530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[],"class_list":["post-284161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment ne pas se tromper de franchise ?<\/title>\n<meta name=\"description\" content=\"Jean Samper 40 ans de franchise Les franchiseurs ont des besoins de d\u00e9veloppement et savent se vendre. 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