{"id":284166,"date":"2018-04-16T06:17:00","date_gmt":"2018-04-16T05:17:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-contrat-de-franchise-les-points-a-observer-9575"},"modified":"2018-04-16T06:17:00","modified_gmt":"2019-03-07T16:00:47","slug":"le-contrat-de-franchise-les-points-a-observer-9575","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-contrat-de-franchise-les-points-a-observer-9575","title":{"rendered":"Le contrat de franchise\u00a0: les points \u00e0 observer !"},"content":{"rendered":"
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<\/a> <\/p>\n
L'expertise de Ma\u00eetre Marc Lanciaux est reconnue. <\/div>\n<\/p><\/div>\n
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Cet article est une synth\u00e8se d’une\u00a0conf\u00e9rence\u00a0anim\u00e9e par Me Marc Lanciaux lors du\u00a0salon \u00ab\u00a0Cr\u00e9er\u00a0\u00bb de Lille.<\/b>
Me Marc Lanciaux est\u00a0membre du coll\u00e8ge des experts de la f\u00e9d\u00e9ration fran\u00e7aise de franchise<\/a> et du Franchise Business Club<\/a>.
Cette conf\u00e9rence avait pour but d’aider les futurs franchis\u00e9s \u00e0 comprendre les bases d’un contrat de franchise.<\/b><\/p>\n

Le contrat de franchise\u00a0d\u00e9finit les r\u00e8gles du partenariat entre les 2 parties,\u00a0le franchiseur\u00a0 et\u00a0le franchis\u00e9.\u00a0 Il doit \u00eatre \u00e9crit.\u00a0Il doit \u00eatre remis avec le DIP (document d’informations pr\u00e9contractuelles) au minimum 20 jours avant la signature dudit contrat. <\/p>\n

Un contrat de franchise est reconnu comme tel s’il contient les\u00a04 \u00e9l\u00e9ments suivants\u00a0:\u00a0<\/b>
<\/span><\/p>\n

    \n
  • L’usage de la licence de la marque comme enseigne<\/li>\n
  • Un savoir faire transmis <\/li>\n
  • Une collection de produits ou de services d\u00e9finie de mani\u00e8re homog\u00e8ne avec la marque <\/li>\n
  • Une assistance initiale et permanente <\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
    \n
    \n
    \n

    Les points suivants sont \u00e0 analyser plus particuli\u00e8rement<\/h3>\n
    \n
      \n
    • Le prix des services ou des produits fournis par le\u00a0franchiseur<\/b>\u00a0: Le prix fix\u00e9 doit \u00eatre le plus juste pour les deux parties car le but reste la bonne sant\u00e9 des franchis\u00e9s comme du franchiseur.<\/span><\/span> <\/li>\n
    • Redevances initiales et d’exploitation<\/b> : le franchis\u00e9 les paie au franchiseur\u00a0en contrepartie de ses\u00a0services (formation, recherche, assistance….) et de l’usage\u00a0de la marque.<\/span>
      <\/span> <\/li>\n
    • La formation et l’assistance<\/b>\u00a0:\u00a0En moyenne une formation initiale de\u00a021 jours avant ouverture. Apr\u00e8s l’ouverture de son unit\u00e9 le franchis\u00e9\u00a0b\u00e9n\u00e9ficie d’une formation continue (1 fois \/ an au minimum). L’animateur se rend dans l’unit\u00e9 ( 2 fois \/ an au minimum) pour s’assurer\u00a0que le concept est bien reproduit, et de mani\u00e8re fiable et rentable.<\/span>
      <\/span><\/span> <\/li>\n
    • Dur\u00e9e du contrat<\/b>\u00a0: la dur\u00e9e\u00a0est variable\u00a0mais il est courant que celle-ci\u00a0soit de 5 ans ou plus\u00a0afin de permettre un amortissement des investissements de d\u00e9part. G\u00e9n\u00e9ralement il n’existe pas de garantie de renouvellement.<\/span> <\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
      \n
      \n
      Il est conseill\u00e9 \u00e0 tous futurs franchis\u00e9s de rencontrer les membres du r\u00e9seau et de v\u00e9rifier les services apport\u00e9s<\/b>. <\/p>\n

      Il faut se poser les questions suivantes<\/b> :\u00a0Le franchiseur apporte t’il une aide importante pour acqu\u00e9rir la client\u00e8le, proposer les bons produits au bon prix, soigner la qualit\u00e9, \u00e9viter le SAV, assurer le SAV, avoir de bonnes marges, baisser les co\u00fbts d’exploitation, limiter les incidents et autres probl\u00e8mes.
      Assure t’il une bonne formation initiale et permanente. En cas de difficult\u00e9s du franchis\u00e9, apporte t’il une assistance pour identifier les probl\u00e8mes et les r\u00e9soudre ? <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

      Le contrat de franchise d\u00e9finit les r\u00e8gles du partenariat entre les 2 parties, le franchiseur et le franchis\u00e9. Il doit \u00eatre \u00e9crit. Il doit \u00eatre remis avec le DIP (document d’informations pr\u00e9contractuelles) au minimum 20 jours avant la signature dudit contrat. Un contrat de franchise est reconnu comme tel s’il contient les 4 \u00e9l\u00e9ments suivants :<\/p>\n","protected":false},"author":1,"featured_media":284165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[135],"class_list":["post-284166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLe contrat de franchise\u00a0: les points \u00e0 observer !<\/title>\n<meta name=\"description\" content=\"Le contrat de franchise d\u00e9finit les r\u00e8gles du partenariat entre les 2 parties, le franchiseur et le franchis\u00e9. 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