{"id":284172,"date":"2018-04-13T07:16:00","date_gmt":"2018-04-13T06:16:00","guid":{"rendered":"https:\/\/ac-franchise.be\/10-conseils-pour-choisir-la-bonne-franchise-4828"},"modified":"2018-04-13T07:16:00","modified_gmt":"2019-03-07T16:00:47","slug":"10-conseils-pour-choisir-la-bonne-franchise-4828","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/10-conseils-pour-choisir-la-bonne-franchise-4828","title":{"rendered":"10 Conseils pour choisir la bonne franchise"},"content":{"rendered":"
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1. Choisir le bon secteur d’activit\u00e9, c’est d’abord essayer de se conna\u00eetre soi-m\u00eame<\/b>\u00a0: Avant de cr\u00e9er son entreprise, un candidat \u00e0 la franchise doit d\u00e9finir le genre d’activit\u00e9 qu’il veut mener et pour lequel il a les dispositions pr\u00e9-requises. Il est important de choisir un m\u00e9tier qui lui plait\u00a0et dans lequel il va s’\u00e9panouir \u00e9tant donn\u00e9 que la dur\u00e9e moyenne d’un contrat de franchise est de 5 \u00e0 9 ans en g\u00e9n\u00e9ral avec une moyenne un peu sup\u00e9rieure \u00e0\u00a06 ans\u00a0sans compter les renouvellements. Mais on ne peut pas trouver ce m\u00e9tier si on n’a pas pass\u00e9 un peu de temps \u00e0 \u00ab\u00a0s’auto-diagnostiquer\u00a0\u00bb. Etes-vous capable et motiv\u00e9 pour manager 1 ou 50 personnes, 40 ou 1000 M2 ? Avez-vous un penchant pour le produit, le service, la relation client ou la gestion ?<\/b>
Il faut \u00e9galement choisir un m\u00e9tier qui est sur un bon march\u00e9 et\u00a0qui r\u00e9pond aux besoins des consommateurs et\u00a0aux \u00e9volutions pr\u00e9visibles du march\u00e9.<\/p>\n

2.\u00a0Analyser le concept\u00a0<\/b>: C’est une \u00e9tape fondamentale pour un futur franchis\u00e9. Le concept doit \u00eatre bien d\u00e9fini, performant, test\u00e9 avec succ\u00e8s\u00a0dans une ou plusieurs unit\u00e9s pilotes, franchisable, rentable et \u00e9volutif.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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3. Calculer son investissement<\/b> :\u00a0Comme pour tout projet, entreprendre en franchise requiert un certain investissement. Ce dernier est tr\u00e8s variable et\u00a0d\u00e9pend de la taille de l’enseigne, de sa notori\u00e9t\u00e9, des services qu’elle met \u00e0 la disposition de ses franchis\u00e9s, de l’emplacement, des \u00e9quipements, du droit d’entr\u00e9e, des royalties, de l’achat de stocks ou de fourniture, des travaux \u00e0 entreprendre…\u00a0<\/div>\n
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4. Ne pas oublier les frais annexes<\/b>\u00a0: En plus des frais cit\u00e9s ci-dessus\u00a0s’ajoutent souvent d’autres frais: facture du comptable, de l’avocat,\u00a0du conseiller, facture assurance, frais d\u2019\u00e9lectricit\u00e9…<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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5. Etudier le DIP \u00e0 fond<\/b>\u00a0(document d’information pr\u00e9contractuelle) dans les pays o\u00f9 il est obligatoire : Et m\u00eame ailleurs, il est \u00e0 notre avis\u00a0indispensable, le DIP doit \u00eatre remis au franchis\u00e9\u00a0au plus tard 20 jours avant la signature du contrat (Lois belges, fran\u00e7aises et tunisiennes). Dans la plupart des pays, il doit mentionner les informations cl\u00e9s; En France :\u00a0l’historique et l’identit\u00e9\u00a0de l’enseigne, l’identit\u00e9 de ses\u00a0dirigeants et leur parcours professionnel, les comptes annuels des deux derniers exercices, la pr\u00e9sentation de l’\u00e9tat g\u00e9n\u00e9ral et local du march\u00e9 des produits ou services devant faire l’objet du contrat et des perspectives de d\u00e9veloppement de ce march\u00e9, la liste des franchis\u00e9s en activit\u00e9 ainsi que ceux ayant quitt\u00e9 le r\u00e9seau depuis 12 mois. Il doit \u00e9galement mentionner la\u00a0dur\u00e9e et\u00a0les conditions de renouvellement et\u00a0de r\u00e9siliation du contrat, les conditions financi\u00e8res, la nature et le montant des d\u00e9penses et investissements sp\u00e9cifiques \u00e0 l’enseigne.<\/div>\n
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6. V\u00e9rifier l’accompagnement du franchiseur<\/b> : L’un des avantages majeurs de la franchise est l’accompagnement du franchis\u00e9 par le franchiseur. Avant de s’engager, un candidat \u00e0 la franchise doit s’informer aupr\u00e8s du franchiseur mais aussi des franchis\u00e9s existants, de la nature de l’assistance qui lui sera assur\u00e9e par la t\u00eate de r\u00e9seau (Animation, formation, conseils…).<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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7. Choisir\u00a0un franchiseur avec qui le courant passe<\/b>\u00a0bien<\/b>\u00a0: S’engager en franchise c’est s’engager dans la dur\u00e9e. Il est essentiel pour r\u00e9ussir son projet de b\u00e2tir une relation solide, bas\u00e9e sur la confiance, l\u2019honn\u00eatet\u00e9 et\u00a0la transparence. D’o\u00f9 l\u2019int\u00e9r\u00eat de choisir un franchiseur\u00a0avec qui vous avez des affinit\u00e9s.\u00a0<\/div>\n
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8. Rencontrer les autres franchis\u00e9s<\/b> : Il est recommand\u00e9 de rencontrer\u00a0les autres franchis\u00e9s (pas forc\u00e9ment ceux indiqu\u00e9s par le franchiseur) et de les interroger sur leur relation avec le franchiseur, l’accompagnement assur\u00e9 par ce dernier, la formation, l’animation…<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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9. Eviter les franchises trop implant\u00e9es dans sa zone\u00a0<\/b>: Avant de rejoindre un r\u00e9seau de franchise, il faut s’assurer\u00a0que ce dernier n’a pas implant\u00e9 un point de vente \u00e0 chaque coin rue dans votre zone. Une concentration \u00e9lev\u00e9e de franchis\u00e9s dans la m\u00eame zone de chalandise risque d’\u00eatre d\u00e9favorable.<\/div>\n
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10. Travailler dur pour r\u00e9ussir <\/b>:\u00a0<\/b>Certes, la franchise pr\u00e9sente beaucoup d’avantages. Mais votre succ\u00e8s d\u00e9pendra avant tout de vos efforts, de votre pers\u00e9v\u00e9rance, de votre motivation\u00a0et de votre performance commerciale.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Choisir le bon secteur d’activit\u00e9, c’est d’abord essayer de se conna\u00eetre soi-m\u00eame : Avant de cr\u00e9er son entreprise, un candidat \u00e0 la franchise doit d\u00e9finir le genre d’activit\u00e9 qu’il veut mener et pour lequel il a les dispositions pr\u00e9-requises.<\/p>\n","protected":false},"author":54,"featured_media":284173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[133],"class_list":["post-284172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","tag-devenir-franchise","entry","has-media"],"acf":[],"yoast_head":"\n10 Conseils pour choisir la bonne franchise<\/title>\n<meta name=\"description\" content=\"Choisir le bon secteur d'activit\u00e9, c'est d'abord essayer de se conna\u00eetre soi-m\u00eame : Avant de cr\u00e9er son entreprise, un candidat \u00e0 la franchise doit d\u00e9finir le genre d'activit\u00e9 qu'il veut mener et pour lequel il a les dispositions pr\u00e9-requises.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/10-conseils-pour-choisir-la-bonne-franchise-4828\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Conseils pour choisir la bonne franchise\" \/>\n<meta property=\"og:description\" content=\"Choisir le bon secteur d'activit\u00e9, c'est d'abord essayer de se conna\u00eetre soi-m\u00eame : Avant de cr\u00e9er son entreprise, un candidat 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