{"id":284219,"date":"2018-03-23T09:07:00","date_gmt":"2018-03-23T08:07:00","guid":{"rendered":"https:\/\/ac-franchise.be\/ahold-delhaize-sattelle-a-une-nouvelle-strategie-en-belgique-5092"},"modified":"2018-03-23T09:07:00","modified_gmt":"2019-03-07T16:00:48","slug":"ahold-delhaize-sattelle-a-une-nouvelle-strategie-en-belgique-5092","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/ahold-delhaize-sattelle-a-une-nouvelle-strategie-en-belgique-5092","title":{"rendered":"Ahold Delhaize s\u2019attelle \u00e0 une nouvelle strat\u00e9gie en Belgique"},"content":{"rendered":"<div id=\"908296\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"908296\" data-url=\"\/crezeo_widgets\/908296\/update_parameter\"          data-name=\"text\">       <span>Malgr\u00e9 une am\u00e9lioration du chiffre d\u2019affaires au 4\u00e8me trimestre de l\u2019ann\u00e9e 2017, <b>les r\u00e9sultats r\u00e9alis\u00e9s par la franchise belgo-n\u00e9erlandaise Ahold Delhaize<\/b>, sp\u00e9cialis\u00e9e dans la distribution alimentaire,<b> restent tr\u00e8s en de\u00e7\u00e0 des esp\u00e9rances. <\/b><br \/><b>Une nouvelle strat\u00e9gie sera d\u00e9finie dans les mois \u00e0 venir<\/b> par la nouvelle \u00e9quipe directionnelle. <\/span>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"908293\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"908293\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/03\/15\/20180315105437-d48156f19439d6f1a1b4ef8e69292652.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/03\/15\/20180315105437-d48156f19439d6f1a1b4ef8e69292652.jpg\" title=\"Enseigne Delhaize  \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"908293\" data-url=\"\/crezeo_widgets\/908293\/update_parameter\"             data-name=\"title\">Un ajustement de la strat\u00e9gie pour faire face \u00e0 la concurrence <\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"908293\" data-url=\"\/crezeo_widgets\/908293\/update_parameter\"            data-name=\"text\"><span>Nonobstant ses bons r\u00e9sultats aux \u00c9tats-Unis et aux Pays-Bas, l\u2019enseigne <b>Ahold Delhaize a encore du mal \u00e0 redresser la barre.<\/b> La l\u00e9g\u00e8re am\u00e9lioration du CA qui s\u2019est \u00e9tabli \u00e0 1,3 milliard d\u2019euros au 4\u00e8me trimestre 2017 n\u2019a pas permis de d\u00e9gager une marge. Le b\u00e9n\u00e9fice d\u2019exploitation a, en effet, chut\u00e9 de 56% tandis que la marge a enregistr\u00e9 une baisse de 1,01%. <br \/><\/span> <span><br \/><b>Ahold Delhaize r\u00e9siste mal \u00e0 la concurrence<\/b> et ne tire que tr\u00e8s peu d\u2019avantages des actions promotionnelles qu\u2019il lance pour inverser la tendance. <br \/><\/span> <span><br \/>A ce titre, la nouvelle \u00e9quipe directionnelle va s\u2019atteler <b>dans les prochains mois \u00e0 d\u00e9finir une nouvelle strat\u00e9gie pour remonter la pente<\/b>. La nouvelle \u00e9quipe a affich\u00e9 ses objectifs\u00a0: <b>stabiliser la part de march\u00e9 et stimuler la rentabilit\u00e9<\/b>. Pour ce faire, elle ciblera \u00e0 la fois le volet commercial, logistique et op\u00e9rationnel. <br \/><\/span> <span><br \/>Wouter Kolk<span>, CEO d\u2019Albert Hejin sera \u00e0 la man\u0153uvre pour atteindre ce cap. En revanche, le groupe va maintenir sa politique de perception prix avec des promotions aidant les clients \u00e0 boucler leurs fins de mois difficiles.\u00a0\u00a0 <\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"908299\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"908299\" data-url=\"\/crezeo_widgets\/908299\/update_parameter\" data-name=\"title\">Miser sur le digital<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"908299\" data-url=\"\/crezeo_widgets\/908299\/update_parameter\" data-name=\"text\"><span>Pour redresser la barre, le groupe va, \u00e9galement<b>, miser sur l\u2019exp\u00e9rience shopping<\/b>. Lanc\u00e9e aux \u00c9tats-Unis, cette action porte ses fruits. Idem pour les Pays-Bas o\u00f9 une application mobile permet aux clients de scanner et de payer leurs produits en effleurant les tickets \u00e9lectroniques des rayons avec leur carte bonus. Cette exp\u00e9rience sera \u00e9largie cette ann\u00e9e \u00e0 la Belgique.\u00a0 <br \/><\/span> <span><br \/>La nouvelle \u00e9quipe directionnelle compte, par ailleurs, <b>d\u00e9velopper le e-commerce<\/b> dont le chiffre d\u2019affaires a enregistr\u00e9 une <b>forte hausse<\/b>. En 2017, le CA d\u2019Ahold Delhaize en ligne a progress\u00e9 de 21,8% \u00e0 hauteur de 3 milliards d\u2019euros dont 1, 2 dans le segment food.\u00a0 De quoi consolider l\u2019exp\u00e9rience.\u00a0 <\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Malgr\u00e9 une am\u00e9lioration du chiffre d\u2019affaires au 4\u00e8me trimestre de l\u2019ann\u00e9e 2017, les r\u00e9sultats r\u00e9alis\u00e9s par la franchise belgo-n\u00e9erlandaise Ahold Delhaize, sp\u00e9cialis\u00e9e dans la distribution alimentaire, restent tr\u00e8s en de\u00e7\u00e0 des esp\u00e9rances.  Une nouvelle strat\u00e9gie sera d\u00e9finie dans les mois \u00e0 venir par la nouvelle \u00e9quipe directionnelle.<\/p>\n","protected":false},"author":1,"featured_media":284218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-284219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ahold Delhaize s\u2019attelle \u00e0 une nouvelle strat\u00e9gie en Belgique<\/title>\n<meta name=\"description\" content=\"Malgr\u00e9 une am\u00e9lioration du chiffre d\u2019affaires au 4\u00e8me trimestre de l\u2019ann\u00e9e 2017, les r\u00e9sultats r\u00e9alis\u00e9s par la franchise belgo-n\u00e9erlandaise Ahold Delhaize, sp\u00e9cialis\u00e9e dans la distribution alimentaire, restent tr\u00e8s en de\u00e7\u00e0 des esp\u00e9rances. 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