{"id":284239,"date":"2018-03-19T08:15:00","date_gmt":"2018-03-19T07:15:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-franchise-peut-il-apporter-des-capitaux-mais-ne-pas-exploiter-lui-meme-son-affaire-5066"},"modified":"2019-08-21T14:28:48","modified_gmt":"2019-08-21T13:28:48","slug":"le-franchise-peut-il-apporter-des-capitaux-mais-ne-pas-exploiter-lui-meme-son-affaire-5066","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-franchise-peut-il-apporter-des-capitaux-mais-ne-pas-exploiter-lui-meme-son-affaire-5066","title":{"rendered":"Le franchis\u00e9 peut-il apporter des capitaux mais ne pas exploiter lui-m\u00eame son affaire ?"},"content":{"rendered":"
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Cela existe.\u00a0On parle souvent de franchise financi\u00e8re quand le franchis\u00e9 ne g\u00e8re pas lui-m\u00eame son \u00e9tablissement.<\/b> A la diff\u00e9rence de ce qui se passe pour une franchise traditionnelle, ce sera au franchiseur d’exploiter l’affaire du franchis\u00e9 dont le r\u00f4le semble alors presque r\u00e9duit \u00e0 l’apport de capitaux alors que normalement\u00a0le franchis\u00e9 <\/b>g\u00e8re son point de vente lui-m\u00eame ou avec une \u00e9quipe qu’il recrute et dirige. Pourtant, notamment dans l’h\u00f4tellerie, il arrive qu’il apporte exclusivement des capitaux et ne soit pas l’exploitant. Dans ce cas, le franchis\u00e9 signe un contrat de gestion en plus du contrat de franchise<\/b> et\u00a0verse des honoraires de gestion\u00a0au franchiseur en plus des royalties.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Qu’est ce que le contrat de gestion ?<\/h2>\n
Le franchis\u00e9 confie son point de vente au franchiseur, qui exploite l’\u00e9tablissement : il s’agit d’un contrat de gestion<\/b>. Le franchiseur prend ainsi la responsabilit\u00e9 de la gestion du personnel, des achats, de l’entretien, etc. Le plus souvent il \u00e9tablit en d\u00e9but d’ann\u00e9e les budgets d’exploitation qu’il soumet pour accord au franchis\u00e9. Le franchiseur ou sa filiale cr\u00e9\u00e9e \u00e0 cet effet,\u00a0verse les recettes sur le compte du franchis\u00e9 et assure les d\u00e9penses courantes en pr\u00e9levant son pourcentage.<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Donc, dans la franchise financi\u00e8re, le franchis\u00e9 demeure propri\u00e9taire de son fonds de commerce, il en confie simplement la gestion au franchiseur. La franchise financi\u00e8re est plus assimilable \u00e0 un placement qu’\u00e0 une franchise classique.<\/p>\n

Elle pr\u00e9sente des\u00a0risques juridiques et financiers\u00a0pour le franchiseur<\/b> en cas de r\u00e9sultats insuffisants, de fautes de gestion, de d\u00e9saccord entre les parties, de\u00a0proc\u00e9dure d’insolvabilit\u00e9 du franchis\u00e9….. Afin d’\u00e9viter cette situation, le franchis\u00e9, ma\u00eetre de ses investissements, devrait conserver le pouvoir de direction de son entreprise tout en confiant la gestion courant au franchiseur. On ne voit pas bien comment faire et pourtant, au cas par cas, de telles pratiques ont cours avec l’intervention d’avocats tr\u00e8s sp\u00e9cialis\u00e9s.<\/p>\n

On trouve cela dans des m\u00e9tiers comme l’h\u00f4tellerie<\/b> o\u00f9 il existe des franchis\u00e9s, des groupes financiers le plus souvent et plus rarement\u00a0des individus lambda,\u00a0qui poss\u00e8dent les emplacements, les capacit\u00e9s d’obtenir les permis de construire et\u00a0les moyens financiers mais qui n’ont pas vocation \u00e0 exploiter eux-m\u00eames et pr\u00e9f\u00e8rent sous-traiter au franchiseur, celui qui sait et qui a les moyens, plut\u00f4t que de cr\u00e9er leur propre structure d’exploitation.<\/p>\n

Quant aux franchiseurs qui utilisent cette franchise financi\u00e8re, ils sont rares et ont n\u00e9cessairement d\u00e9j\u00e0 de fortes structures succursalistes. Ils sont int\u00e9ress\u00e9s par le pourcentage suppl\u00e9mentaire que le mandat de gestion leur donnera mais aussi le plus souvent, par ce que le franchis\u00e9 apporte en mati\u00e8re de moyens financiers, politiques et relationnels locaux pour r\u00e9ussir\u00a0des ouvertures qu’ils n’auraient pas facilement obtenu seuls.<\/p>\n

En bref, la franchise financi\u00e8re est \u00e0 r\u00e9server aux puissants !<\/b><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Lire aussi : <\/em><\/strong>Devenir entrepreneur en franchise : l’essentiel \u00e0 savoir avant de se lancer !<\/strong><\/i><\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Cela existe.\u00a0On parle souvent de franchise financi\u00e8re quand le franchis\u00e9 ne g\u00e8re pas lui-m\u00eame son \u00e9tablissement. A la diff\u00e9rence de ce qui se passe pour une franchise traditionnelle, ce sera au franchiseur d’exploiter l’affaire du franchis\u00e9 dont le r\u00f4le semble alors presque r\u00e9duit \u00e0 l’apport de capitaux alors que normalement\u00a0le franchis\u00e9 g\u00e8re son point de […]<\/p>\n","protected":false},"author":1,"featured_media":142467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[],"class_list":["post-284239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nLe franchis\u00e9 peut-il apporter des capitaux mais ne pas exploiter lui-m\u00eame son affaire ?<\/title>\n<meta name=\"description\" content=\"Cela existe.\u00a0On parle souvent de franchise financi\u00e8re quand le franchis\u00e9 ne g\u00e8re pas lui-m\u00eame son \u00e9tablissement. 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