{"id":284306,"date":"2018-02-26T15:51:00","date_gmt":"2018-02-26T14:51:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-reseau-brico-veut-reorganiser-son-parc-de-magasins-en-se-limitant-a-trois-formules-6739"},"modified":"2018-02-26T15:51:00","modified_gmt":"2019-03-07T16:00:49","slug":"le-reseau-brico-veut-reorganiser-son-parc-de-magasins-en-se-limitant-a-trois-formules-6739","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-reseau-brico-veut-reorganiser-son-parc-de-magasins-en-se-limitant-a-trois-formules-6739","title":{"rendered":"Le r\u00e9seau Brico veut r\u00e9organiser son parc de magasins en se limitant \u00e0 trois formules"},"content":{"rendered":"
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Le groupe Brico<\/a>\u00a0<\/b>a d\u00e9cid\u00e9 de suivre une nouvelle politique de diff\u00e9renciation <\/b>et se limitera d\u00e9sormais \u00e0 trois formats de magasins<\/b>. Il projetterait d’investir plusieurs millions d\u2019euros dans le renouvellement de ses points de vente<\/b>, \u00e0 raison de 5 \u00e0 6 points de vente par an.<\/span><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Brico : Une enseigne, trois formats<\/h3>\n
Le groupe Brico d\u00e9cide de se limiter \u00e0 deux marques seulement: Brico en Belgique et Praxis aux Pays-Bas.<\/b> La cha\u00eene a indiqu\u00e9 que ces deux marques suivront une\u00a0strat\u00e9gie multi-formats. Pour le cas de Brico, elle rassemblera 3 formules:<\/span>
Brico Planit<\/a><\/b>, pour les grands projets, avec des sp\u00e9cialistes dans chaque domaine<\/span>
Brico<\/b>, comme magasin franchis\u00e9, avec une offre multi-sp\u00e9cialit\u00e9s<\/span>
Brico City<\/b>, le petit magasin du coin, exploit\u00e9 par des franchis\u00e9s, avec une offre de base pour des achats rapides<\/span> <\/p>\n

Le groupe a aussi soulign\u00e9 que l\u2019unique Briko Depot situ\u00e9 \u00e0 Fontaine-l\u2019\u00c9v\u00eaque sera transform\u00e9 en Brico.
La cha\u00eene Brico a choisi cette strat\u00e9gie de croissance parce que le march\u00e9 du bricolage est en phase de stagnation et est confront\u00e9 \u00e0 un probl\u00e8me de conversion. Beaucoup de clients d\u00e9laissent des projets qu’ils \u00e9taient d\u00e9cid\u00e9s \u00e0 entreprendre et le secteur du bricolage se voit \u00eatre concurrenc\u00e9 par d’autres secteurs.
<\/b>Le groupe Brico mise donc sur ces trois formats de magasins pour convaincre plus rapidement la client\u00e8le \u00e0 r\u00e9aliser son projet. <\/p>\n

<\/span> Aujourd’hui, l\u2019enseigne Brico et Brico Planit comptabilisent 159 points de vente<\/b>, dont 131 Brico<\/b> (la plupart en franchise), 16 boutiques de franchise Brico City<\/b>, 1 Briko Depot<\/b> et 11 Brico Planit<\/b>, r\u00e9partis en Belgique et au Luxembourg et emploient pr\u00e8s de 3 000 personnes.<\/b> <\/span> \u00a0 <\/p>\n

D\u00e9couvrez les r\u00e9seaux qui recrutent actuellement en France dans le secteur \u00abFranchise Bricolage et jardinage<\/a><\/u>\u00bb.<\/span><\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le groupe Brico a d\u00e9cid\u00e9 de suivre une nouvelle politique de diff\u00e9renciation et se limitera d\u00e9sormais \u00e0 trois formats de magasins. Il projetterait d’investir plusieurs millions d\u2019euros dans le renouvellement de ses points de vente, \u00e0 raison de 5 \u00e0 6 points de vente par an.<\/p>\n","protected":false},"author":7776,"featured_media":284305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-284306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLe r\u00e9seau Brico veut r\u00e9organiser son parc de magasins en se limitant \u00e0 trois formules<\/title>\n<meta name=\"description\" content=\"Le groupe Brico a d\u00e9cid\u00e9 de suivre une nouvelle politique de diff\u00e9renciation et se limitera d\u00e9sormais \u00e0 trois formats de magasins. 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