{"id":284323,"date":"2024-02-21T09:57:00","date_gmt":"2024-02-21T08:57:00","guid":{"rendered":"https:\/\/ac-franchise.be\/que-penser-de-la-regle-des-32-pour-creer-un-reseau-de-franchise-4204"},"modified":"2024-04-03T12:04:41","modified_gmt":"2024-04-03T11:04:41","slug":"que-penser-de-la-regle-des-32-pour-creer-un-reseau-de-franchise-4204","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/que-penser-de-la-regle-des-32-pour-creer-un-reseau-de-franchise-4204","title":{"rendered":"Que penser de la r\u00e8gle des 3\/2 pour cr\u00e9er un r\u00e9seau de franchise ?"},"content":{"rendered":"
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La mise en place d’une franchise passe n\u00e9cessairement par une p\u00e9riode d’exp\u00e9rimentation afin de v\u00e9rifier la fiabilit\u00e9 du concept et sa capacit\u00e9 \u00e0 cr\u00e9er du profit dans d’autres unit\u00e9s d’exploitation que l’unit\u00e9 d’origine.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Jean Samper, fondateur d’AC Franchise et du Franchise Business Club<\/div>\n<\/div>\n
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Le concept<\/h3>\n
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En g\u00e9n\u00e9ral un franchiseur commence par mettre au point son concept et\u00a0le tester dans un magasin prototype. Ce pilote<\/a> permet de rencontrer et r\u00e9soudre les difficult\u00e9s pouvant subvenir. Or ce test en magasin doit avoir une dur\u00e9e de vie minimale (on parle parfois de deux ans pour donner un exemple r\u00e9aliste) pour \u00eatre consid\u00e9r\u00e9 comme probant.<\/p>\n

Mais cela ne suffit pas. Il s’agit ensuite de pouvoir reproduire cette r\u00e9ussite dans plusieurs unit\u00e9s g\u00e9ographiquement distinctes. Il faut deux, trois ou quatre magasins pour v\u00e9rifier que ce concept marche partout. On a ainsi parfois parl\u00e9 de la r\u00e8gle des 3\/2. H\u00e9las, beaucoup pense que c’est une n\u00e9cessit\u00e9 l\u00e9gale alors que ce n’est qu’un conseil valable pour la moyenne des franchiseurs.<\/b><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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La standardisation vient ainsi compl\u00e9ter la reproduction d’un savoir-faire et assure la r\u00e9ussite commerciale. Donc le franchis\u00e9 peut \u00eatre rassur\u00e9 si le franchiseur\u00a0poss\u00e8de plusieurs\u00a0pilotes ayant plusieurs\u00a0ann\u00e9es minimum d’activit\u00e9. N’est-ce pas du simple bon sens ? Ce n’est pas encore l’assurance absolue de la r\u00e9ussite d’une chaine de franchise, juste un important point de rep\u00e8re et la preuve que le concept fonctionne dans le temps et dans des sites diff\u00e9rents.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Un seul pilote ne donne pas cette garantie car il est fr\u00e9quent que ce soit le deuxi\u00e8me magasin qui r\u00e9v\u00e8le des difficult\u00e9s d’exploitation qui n’avaient pas \u00e9t\u00e9 rencontr\u00e9es avec le premier prototype. Avec plusieurs\u00a0pilotes connaissant la r\u00e9ussite durant plusieurs ann\u00e9es, il\u00a0est certain que le franchiseur commence \u00e0 ma\u00eetriser son produit, son concept et son march\u00e9.<\/p>\n

Jean Samper
\nCabinet Frankey International<\/p><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

La mise en place d’une franchise passe n\u00e9cessairement par une p\u00e9riode d’exp\u00e9rimentation afin de v\u00e9rifier la fiabilit\u00e9 du concept et sa capacit\u00e9 \u00e0 cr\u00e9er du profit dans d’autres unit\u00e9s d’exploitation que l’unit\u00e9 d’origine. En g\u00e9n\u00e9ral un franchiseur …<\/p>\n","protected":false},"author":1,"featured_media":284324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[],"class_list":["post-284323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nQue penser de la r\u00e8gle des 3\/2 pour cr\u00e9er un r\u00e9seau de franchise ?<\/title>\n<meta name=\"description\" content=\"La mise en place d'une franchise passe n\u00e9cessairement par une p\u00e9riode d'exp\u00e9rimentation afin de v\u00e9rifier la fiabilit\u00e9 du concept et sa capacit\u00e9 \u00e0 cr\u00e9er du profit dans d'autres unit\u00e9s d'exploitation que l'unit\u00e9 d'origine. 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