{"id":284376,"date":"2018-02-06T12:05:00","date_gmt":"2018-02-06T11:05:00","guid":{"rendered":"https:\/\/ac-franchise.be\/temoignage-de-bernard-de-choulot-multi-franchise-chez-socooc-3351"},"modified":"2018-02-06T12:05:00","modified_gmt":"2019-03-07T16:00:50","slug":"temoignage-de-bernard-de-choulot-multi-franchise-chez-socooc-3351","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/temoignage-de-bernard-de-choulot-multi-franchise-chez-socooc-3351","title":{"rendered":"T\u00e9moignage de Bernard De Choulot, Multi franchis\u00e9 chez SoCoo’c"},"content":{"rendered":"
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Sp\u00e9cialis\u00e9e dans la conception et la fabrication de cuisines, la <\/b>franchise SoCoo’c<\/b><\/a> compte aujourd’hui plus de 130 magasins sur toute la\u00a0France<\/b>. La marque benjamine du groupe Fournier Habitat cr\u00e9\u00e9e en 2007 se positionne sur l’entr\u00e9e\u00a0de gamme.\u00a0Elle repose sur un concept jeune et innovant et propose des solutions personnalis\u00e9es, cl\u00e9 en main qui s’adaptent aux besoins du client, gr\u00e2ce \u00e0 une large gamme de mat\u00e9riaux mais aussi de coloris et de structures. <\/p>\n

Bernard De Choulot, multi franchis\u00e9\u00a0SoCoo’c, revient sur son parcours d’apprentissage et les phases n\u00e9cessaires pour progresser dans son activit\u00e9.\u00a0\u00a0\u00a0<\/b> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Bernard De Choulot multi-franchis\u00e9 SoCoo\u2019c \u00e0 Angers <\/div>\n<\/p><\/div>\n
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Quels sont les stades de progression de l’activit\u00e9 ?<\/h3>\n
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Bernard De Choulot :<\/b> \u201cAujourd’hui je repr\u00e9sente quatre magasins sur Angers<\/b> en tant qu’ind\u00e9pendant. Tout cela s\u2019est fait en 13 ans. <\/i>Il y a la <\/i>premi\u00e8re phase d’apprentissage o\u00f9 le dirigeant doit apprendre son m\u00e9tier <\/i><\/b>et devenir un expert. Pour ce faire, il doit \u00eatre op\u00e9rationnel dans l’entreprise. Il est chef des ventes et il apprend son m\u00e9tier.
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Cette premi\u00e8re phase peut durer 1, 2 voire 3 ans suivant le profil du dirigeant. Pour certains \u00e7a peut \u00eatre beaucoup plus rapide. Tr\u00e8s vite on se rend compte que pour passer cette phase d’expertise produit, pour pouvoir prendre de la hauteur, p\u00e9renniser l’entreprise et passer au stade du d\u00e9veloppement sur un certain volume, il faut structurer. <\/i>Il faut savoir d\u00e9l\u00e9guer \u00e0 des gens en interne qui ont toute notre confiance<\/i><\/b> et \u00e0 qui on donne une d\u00e9l\u00e9gation compl\u00e8te de comp\u00e9tences.<\/i>\u00ab\u00a0<\/div>\n

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Bernard De Choulot<\/b> : \u00ab\u00a0Il faut accepter \u00e0 un moment donn\u00e9 de se dire je n’ai pas tout le pouvoir dans l’entreprise, j<\/b><\/i>e le confie \u00e0 des collaborateurs et des collaboratrices de confiance<\/i><\/b> pour pouvoir faire mon temps d’expertise et proposer un parcours aussi aux hommes et aux femmes qui composent l’entreprise parce qu’on sait tous que\u00a0la cl\u00e9 de la r\u00e9ussite ce sont ces hommes et ces femmes.<\/b><\/i> <\/div>\n

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Donc en r\u00e9sum\u00e9\u00a0<\/i>on distingue trois phases<\/i><\/b>\u00a0: la phase d’apprentissage pour \u00eatre op\u00e9rationnel, \u00eatre aux commandes du magasin, \u00e0 la place du manager, \u00e0 la place du back office\u2026, qui dure 3 ans. Au bout de 3 ans normalement le premier seuil du chiffre d’affaires est atteint, l\u00e0 on structure chef des ventes. Quand on est arriv\u00e9 l\u00e0 et qu’on a structur\u00e9 et p\u00e9rennis\u00e9 le site,\u00a0<\/i>on peut parler expansion et d\u00e9veloppement.<\/i><\/b>\u00ab\u00a0<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Sp\u00e9cialis\u00e9e dans la conception et la fabrication de cuisines, la franchise SoCoo’c compte aujourd’hui plus de 130 magasins sur toute la France. La marque benjamine du groupe Fournier Habitat cr\u00e9\u00e9e en 2007 se positionne sur l’entr\u00e9e de gamme. Elle repose sur un concept jeune et innovant et propose des solutions personnalis\u00e9es, cl\u00e9 en main qui s’adaptent aux besoins du client, gr\u00e2ce \u00e0 une large gamme de mat\u00e9riaux mais aussi de coloris et de structures. Bernard De Choulot, multi-franchis\u00e9 SoCoo’c, revient sur son parcours d’apprentissage et les phases n\u00e9cessaires pour progresser dans son activit\u00e9.<\/p>\n","protected":false},"author":54,"featured_media":284377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-284376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nT\u00e9moignage de Bernard De Choulot, Multi franchis\u00e9 chez SoCoo'c<\/title>\n<meta name=\"description\" content=\"Sp\u00e9cialis\u00e9e dans la conception et la fabrication de cuisines, la franchise SoCoo'c compte aujourd'hui plus de 130 magasins sur toute la France. 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