{"id":284414,"date":"2018-01-28T17:12:00","date_gmt":"2018-01-28T16:12:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quels-services-un-franchiseur-doit-a-son-franchise-et-pour-quel-cout-4597"},"modified":"2018-01-28T17:12:00","modified_gmt":"2019-03-07T16:00:51","slug":"quels-services-un-franchiseur-doit-a-son-franchise-et-pour-quel-cout-4597","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quels-services-un-franchiseur-doit-a-son-franchise-et-pour-quel-cout-4597","title":{"rendered":"Quels services un franchiseur doit \u00e0 son franchis\u00e9 et pour quel co\u00fbt ?"},"content":{"rendered":"<div id=\"921958\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"921958\" data-url=\"\/crezeo_widgets\/921958\/update_parameter\"          data-name=\"text\">\n<div class=\"\" style=\"\"> <b>Les services des franchiseurs sont li\u00e9s aux m\u00e9tiers\u00a0<\/b>qu&rsquo;ils doivent accomplir.  <\/div>\n<div class=\"\" style=\"\">Mais comment les chiffrer ? Quels sont les co\u00fbts engendr\u00e9s? Comment financer ces investissements ?  <\/div>\n<div class=\"\" style=\"\">C&rsquo;est l&rsquo;un des th\u00e8mes abord\u00e9s lors des <a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/ac-franchise.be\/article\/formation-gratuite-pour-futur-franchise-a-paris-le-13-fevrier-4537\" title=\"Link: https:\/\/ac-franchise.be\/article\/formation-gratuite-pour-futur-franchise-a-paris-le-13-fevrier-4537\">formations futurs franchis\u00e9s organis\u00e9es par AC Franchise et le Franchise Business Club, la prochaine \u00e9tant le 13 f\u00e9vrier \u00e0 Paris<\/a>) <\/div>\n<div class=\"\" style=\"\"><\/div>\n<div class=\"\" style=\"\">Le franchiseur doit apporter des services \u00e0 ses franchis\u00e9s,\u00a0 dont la formation et l&rsquo;assistance en continu.\u00a0<\/div>\n<div class=\"\" style=\"\"> <b>D\u00e9couvrez les 5 m\u00e9tiers du franchiseur gr\u00e2ce \u00e0 cette interview.<\/b> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"921955\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"921955\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/11\/01\/20171101093851-3af65939f84d5612a6a867cb3c421bae.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/11\/01\/20171101093851-3af65939f84d5612a6a867cb3c421bae.jpg\" title=\"Jean Samper, membre du coll\u00e8ge des experts de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise &amp; fondateur du Franchise Business Club \"\/>     <\/a>              <\/p>\n<div class=\"image-caption\">         Jean Samper, membre du coll\u00e8ge des experts de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise &amp; fondateur du Franchise Business Club       <\/div>\n<\/p><\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"921955\" data-url=\"\/crezeo_widgets\/921955\/update_parameter\"             data-name=\"title\">Sonia Tajouri : Quels sont les m\u00e9tiers que le franchiseur doit pratiquer et que peut-il facturer au franchis\u00e9 ?<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"921955\" data-url=\"\/crezeo_widgets\/921955\/update_parameter\"            data-name=\"text\">\n<div class=\"\" style=\"\"> <b>Jean Samper<\/b> : On retrouve chez tous les franchiseurs 5 m\u00e9tiers qui constituent l&rsquo;ensemble de son organisation de base. Pour \u00e9quilibrer un syst\u00e8me de franchise, les droits d&rsquo;entr\u00e9es, redevances et marges doivent financer chacun des m\u00e9tiers. <\/div>\n<div class=\"\" style=\"\">\n<ul>\n<li>Le <b>1er m\u00e9tier est le marketing<\/b>, la mise au point du concept qui se concr\u00e9tise par des \u00e9tudes, des analyses, des tests.\u00a0<\/li>\n<li>Le 2\u00e8me m\u00e9tier, c&rsquo;est <b>le d\u00e9veloppement<\/b> : trouver des emplacements, des franchis\u00e9s, les lancer, les former. Ceci est financ\u00e9 par les droits d&rsquo;entr\u00e9e.\u00a0<\/li>\n<li>Le 3\u00e8me m\u00e9tier est l&rsquo;<b>animation qui va aider les franchis\u00e9s \u00e0 r\u00e9ussir<\/b>. Cela est financ\u00e9 par les royalties.  <\/li>\n<li>Le 4\u00e8me m\u00e9tier d&rsquo;une <b>franchise est la centrale d&rsquo;achat, la logistique<\/b>. Elle engendre des \u00e9conomies d&rsquo;\u00e9chelle avec des marges arri\u00e8res et des flux qui financent l&rsquo;activit\u00e9. <\/li>\n<li>Le 5\u00e8me m\u00e9tier est <b>le management du r\u00e9seau<\/b> car il faut avoir des leaders pour diriger l&rsquo;ensemble.\u00a0<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"921961\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"921961\" data-url=\"\/crezeo_widgets\/921961\/update_parameter\" data-name=\"title\">ST : Le m\u00e9tier de marketing est diff\u00e9rent d&rsquo;un franchiseur \u00e0 l&rsquo;autre, d&rsquo;un concept \u00e0 l&rsquo;autre mais le d\u00e9veloppement est commun \u00e0 tous. Pouvez-vous d\u00e9tailler ce qu&rsquo;il y a dans le m\u00e9tier du d\u00e9veloppement ?<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"921961\" data-url=\"\/crezeo_widgets\/921961\/update_parameter\" data-name=\"text\">\n<div class=\"\" style=\"\"> <b>JS<\/b> : Le <b>d\u00e9veloppeur a une mission assez claire<\/b> qui va de la premi\u00e8re recherche de candidats jusqu&rsquo;\u00e0 la signature du franchis\u00e9.\u00a0 <\/div>\n<div class=\"\" style=\"\">La recherche de locaux est tr\u00e8s complexe compte tenu de la difficult\u00e9 de trouver en centre ville de bons emplacements.\u00a0<\/div>\n<div class=\"\" style=\"\">Ensuite vient l&rsquo;am\u00e9nagement et la d\u00e9coration du magasin car il est responsable de faire appliquer un concept architectural pr\u00e9cis. Le <b>principe de la franchise est que tous les magasins doivent \u00eatre semblables<\/b> pour que le consommateur identifie l&rsquo;enseigne partout dans le r\u00e9seau.\u00a0<\/div>\n<div class=\"\" style=\"\">Le d\u00e9veloppeur doit ensuite concr\u00e9tiser en recrutant le <b>franchis\u00e9 et l&rsquo;accompagner<\/b> jusqu&rsquo;\u00e0 la signature du contrat. Une fois la formation termin\u00e9e, le franchis\u00e9 d\u00e9marre et doit r\u00e9ussir les premiers mois de son activit\u00e9. Le lancement du magasin fait aussi partie, parfois, du m\u00e9tier de d\u00e9veloppeur mais c&rsquo;est plus rare.<\/p><\/div>\n<div class=\"\" style=\"\">Pour financer tout ce travail de d\u00e9veloppement, le <b>franchiseur a un ensemble de recettes<\/b> : une partie du droit d&rsquo;entr\u00e9e qui correspond \u00e0 l&rsquo;achat du concept et du savoir faire, un forfait pour la formation qui doit avoir un prix sinon elle n&rsquo;a pas de valeur et puis un forfait d&rsquo;assistance au d\u00e9marrage pour payer un ouvreur qui passe plusieurs jours sur le <b>terrain \u00e0 aider le franchis\u00e9.<\/b> Il peut y avoir aussi des \u00e9tudes sp\u00e9cifiques de march\u00e9 mais ce qui est important, c&rsquo;est de bien tenir compte de tous ces co\u00fbts et de les faire payer au juste prix au <b>franchis\u00e9 qui ach\u00e8te un service qui doit \u00eatre de qualit\u00e9.<\/b> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"921964\" class=\"widget right_picture_title_text\" data-name=\"right_picture_title_text\">   <!-- WIDGET CONTENT -->   <\/p>\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"921964\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/11\/01\/20171101094413-d8efc7ec779066340e4f6d661cc0d31f.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/11\/01\/20171101094413-d8efc7ec779066340e4f6d661cc0d31f.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"921964\" data-url=\"\/crezeo_widgets\/921964\/update_parameter\"             data-name=\"title\">ST : Vous avez parl\u00e9 de forfait de formation, de droit d&rsquo;entr\u00e9e mais certains r\u00e9seaux mettent tout sous droits d&rsquo;entr\u00e9e. Est-ce g\u00eanant ?<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"921964\" data-url=\"\/crezeo_widgets\/921964\/update_parameter\"              data-name=\"text\">\n<div class=\"\" style=\"\"> <b>JS <\/b>: Comme dans toute relation commerciale, on peut \u00eatre amen\u00e9 \u00e0 faire des forfaits. Pour la franchise c&rsquo;est la m\u00eame chose,<b> il peut y avoir un forfait global \u00ab\u00a0droit d&rsquo;entr\u00e9e\u00a0\u00bb <\/b>qui inclut toutes les prestations. Ce qui est important c&rsquo;est de savoir ce qui est inclus dans le forfait global. Concernant la notion de droits d&rsquo;entr\u00e9e, il peut \u00e9voluer dans le temps. Un concept qui rencontre beaucoup de succ\u00e8s peut voir ses droits d&rsquo;entr\u00e9e augmenter et il peut varier en fonction de <b>l&rsquo;\u00e9volution du nombre de franchis\u00e9s.<\/b> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"921967\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"921967\" data-url=\"\/crezeo_widgets\/921967\/update_parameter\" data-name=\"title\">ST : Pouvez-vous d\u00e9tailler le m\u00e9tier d&rsquo;animation ? En quoi les royalties se justifient-elles ?<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"921967\" data-url=\"\/crezeo_widgets\/921967\/update_parameter\" data-name=\"text\">\n<div class=\"\" style=\"\"> <b>JS<\/b> : Il n&rsquo;y a pas de <b>bons r\u00e9seaux de franchise sans animation<\/b>. Le lien du r\u00e9seau entre franchiseur et franchis\u00e9, c&rsquo;est l&rsquo;animateur ; il assure la promotion des services du franchiseur, il sert de relais d&rsquo;information, il aide les franchis\u00e9s \u00e0 r\u00e9ussir. L&rsquo;appellation fran\u00e7aise est la redevance et elle se d\u00e9compose ainsi : la redevance informatique li\u00e9e au syst\u00e8me utilis\u00e9 par le franchis\u00e9, la redevance publicitaire ou marketing communication qui sert \u00e0 financer l&rsquo;effort du communication du r\u00e9seau au niveau national. La redevance principale est la redevance d&rsquo;exploitation : c&rsquo;est avec elle que <b>le franchiseur r\u00e9mun\u00e8re ses services d&rsquo;animation<\/b>, de gestion et qu&rsquo;il va d\u00e9gager sa marge de franchiseur.\u00a0<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"921970\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"921970\" data-url=\"\/crezeo_widgets\/921970\/update_parameter\" data-name=\"title\">ST : Un franchiseur est aussi souvent un fournisseur, un logisticien qui ach\u00e8te, fait fabriquer, importe et vend des v\u00eatements ou autres produits. Pouvez-vous nous en dire plus sur son m\u00e9tier ?<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"921970\" data-url=\"\/crezeo_widgets\/921970\/update_parameter\" data-name=\"text\">\n<div class=\"\" style=\"\"> <b>JS<\/b> : Le <b>troisi\u00e8me m\u00e9tier, c&rsquo;est la fonction centrale d&rsquo;achat<\/b>. Les r\u00e9seaux de franchise se sont souvent b\u00e2tis \u00e0 partir d&rsquo;une centrale d&rsquo;achat. Elle permet au franchis\u00e9 d&rsquo;acheter \u00e0 de meilleures conditions que s&rsquo;il \u00e9tait ind\u00e9pendant les produits de la gamme de l&rsquo;enseigne. Elle doit \u00eatre organis\u00e9e et d\u00e9taill\u00e9e dans le manuel d&rsquo;exploitation : marge avant, marge arri\u00e8re, co\u00fbt de logistique, etc\u2026 La recette des marges sur les produits est souvent le revenu principal du <b>r\u00e9seau de franchise.<\/b> <\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les services des franchiseurs sont li\u00e9s aux m\u00e9tiers qu&rsquo;ils doivent accomplir. Mais comment les chiffrer ? Quels sont les co\u00fbts engendr\u00e9s? Comment financer ces investissements? <\/p>\n<p>Le franchiseur doit apporter des services \u00e0 ses franchis\u00e9s,  dont la formation et l&rsquo;assistance en continu.<br \/>\nD\u00e9couvrez les 5 m\u00e9tiers du franchiseur gr\u00e2ce \u00e0 cette interview de Jean Samper.<\/p>\n","protected":false},"author":48,"featured_media":284153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[135],"class_list":["post-284414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-experts","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quels services un franchiseur doit \u00e0 son franchis\u00e9 et pour quel co\u00fbt ?<\/title>\n<meta name=\"description\" content=\"Les services des franchiseurs sont li\u00e9s aux m\u00e9tiers qu&#039;ils doivent accomplir. Mais comment les chiffrer ? Quels sont les co\u00fbts engendr\u00e9s? Comment financer ces investissements?   Le franchiseur doit apporter des services \u00e0 ses franchis\u00e9s, dont la formation et l&#039;assistance en continu.  D\u00e9couvrez les 5 m\u00e9tiers du franchiseur gr\u00e2ce \u00e0 cette interview de Jean Samper.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/quels-services-un-franchiseur-doit-a-son-franchise-et-pour-quel-cout-4597\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quels services un franchiseur doit \u00e0 son franchis\u00e9 et pour quel co\u00fbt ?\" \/>\n<meta property=\"og:description\" content=\"Les services des franchiseurs sont li\u00e9s aux m\u00e9tiers qu&#039;ils doivent accomplir. Mais comment les chiffrer ? Quels sont les co\u00fbts engendr\u00e9s? Comment financer ces investissements?   Le franchiseur doit apporter des services \u00e0 ses franchis\u00e9s, dont la formation et l&#039;assistance en continu.  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