{"id":284416,"date":"2018-01-26T10:40:00","date_gmt":"2018-01-26T09:40:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchise-mobalpa-quoi-de-neuf-pour-2018-8443"},"modified":"2018-01-26T10:40:00","modified_gmt":"2019-03-07T16:00:51","slug":"franchise-mobalpa-quoi-de-neuf-pour-2018-8443","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchise-mobalpa-quoi-de-neuf-pour-2018-8443","title":{"rendered":"Franchise Mobalpa : Quoi de neuf pour 2018 ?"},"content":{"rendered":"
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<\/a> <\/p>\n
Koen PUTTEMANS, Franchise Development Manager <\/div>\n<\/p><\/div>\n
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Acteur incontournable de la cuisine et de l’\u00e9quipement de la maison, la franchise Mobalpa<\/a> d\u00e9veloppe son r\u00e9seau belge \u00e0 un rythme dynamique port\u00e9e par la pertinence de son concept, le soutien du puissant groupe Fournier et les tr\u00e8s belles opportunit\u00e9s qu\u2019offre le pays.

Koen PUTTEMANS, Franchise Development Manager de l\u2019enseigne nous en dit davantage sur les r\u00e9alisations de Mobalpa et sur ses ambitions.\u00a0<\/b><\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quel bilan tirez-vous de l’ann\u00e9e 2017 en Belgique ? <\/h3>\n
Koen PUTTEMANS<\/b>\u00a0:\u00a0\u00ab\u00a0Nous avons mis l\u2019accent sur un accompagnement plus personnalis\u00e9 des magasins Mobalpa, tout en leur proposant davantage de services. Pour ce faire, nous avons modifi\u00e9 et renforc\u00e9 notre organisation. <\/p>\n

J\u2019ai \u00e9t\u00e9 recrut\u00e9 pour acc\u00e9l\u00e9rer le d\u00e9veloppement du r\u00e9seau et assurer un accompagnement solide des nouveaux magasins lorsqu\u2019ils font leurs premiers pas. Cela permet \u00e0 Fries Lievrouw de se consacrer pleinement au soutien op\u00e9rationnel des magasins d\u00e9j\u00e0 \u00e0 maturit\u00e9. <\/p>\n

Nous sommes satisfaits que cette approche ait produit des r\u00e9sultats d\u00e8s 2017. En effet la hausse de notre chiffre d\u2019affaires est bien sup\u00e9rieure \u00e0 la performance du march\u00e9.\u00a0\u00bb<\/i><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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ACF : Quels sont vos objectifs de d\u00e9veloppement en Belgique pour 2018 ? <\/h3>\n
Koen PUTTEMANS<\/b>\u00a0:\u00a0\u00ab\u00a0<\/i>Nous souhaitons ouvrir trois points de vente suppl\u00e9mentaires en franchise<\/b>, parmi des zones d\u2019int\u00e9r\u00eat que nous avons clairement identifi\u00e9es.\u00a0 En 2018 plus que jamais, Mobalpa sera pr\u00e9sente au travers de m\u00e9dia BtoB et investie dans le recrutement de nouveaux investisseurs. <\/p>\n

Notre site internet <\/i>a aussi \u00e9t\u00e9 adapt\u00e9 pour que chacun de nos magasins puisse communiquer sur des informations qui lui sont propres. Ils ont d\u00e9sormais la possibilit\u00e9 de pr\u00e9senter leur \u00e9quipe, leurs propres r\u00e9alisations, leurs actualit\u00e9s, etc. Cela illustre notre volont\u00e9 d\u2019\u00e9voluer vers une communication online BtoC plus agressive et plus cibl\u00e9e. <\/p>\n

Enfin nous pouvons compter sur de nouvelles conditions de garantie. En effet, depuis le 1er janvier 2018, nos meubles sont d\u00e9sormais garantis 10 ans !<\/i><\/span>\u00bb<\/i><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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ACF : Quelles actions pr\u00e9voyez-vous dans les prochains mois ? <\/h3>\n
Koen PUTTEMANS\u00a0<\/b>:\u00a0\u00ab\u00a0<\/i><\/span>L\u2019ann\u00e9e 2018 s\u2019annonce riche. En t\u00e9moigne notre pr\u00e9sence sur les nombreux salons et \u00e9v\u00e9nements BtoB, d\u00e9taill\u00e9s ci-dessous <\/i>\u00a0<\/i><\/p>\n

– 22 f\u00e9vrier – 4 mars : Batibouw \u00e0 Bruxelles: le plus grand salon belge de la Construction, de la R\u00e9novation et de l’Am\u00e9nagement int\u00e9rieur pour professionnels et particuliers. <\/i><\/p>\n

– 6 mars : Franchising Day Brugge en collaboration avec franchisingbelgium.be et FBF <\/i><\/p>\n

\u00a0– 25 mars \u2013 28 mars : Franchise Expo Paris <\/i><\/p>\n

– 26 avril : \u00ab Franchise on Tour \u00bb – Brugge (Flandre Occidentale) en collaboration avec Roularta <\/i><\/p>\n

– 3 mai : \u00ab Franchise on Tour \u00bb – Gent (Flandre Orientale) en collaboration avec Roularta <\/i><\/p>\n

– 8 mai : \u00ab Franchise on Tour \u00bb – Antwerpen (Anvers) en collaboration avec Roularta <\/i><\/p>\n

– 17 mai : \u00ab Franchise on Tour \u00bb – Leuven (Brabant Flamand) en collaboration avec Roularta <\/i><\/p>\n

– 31 mai : \u00ab Franchise on Tour \u00bb – Hasselt (Limbourg) en collaboration avec Roularta <\/i><\/p>\n

– 7 juin : \u00ab Franchise on Tour \u00bb – Brussel (Bruxelles \u2013 r\u00e9gion capitale) en collaboration avec Roularta<\/i><\/p>\n

\u00a0– Octobre (date encore \u00e0 confirmer) : Franchising Day Wallonie en collaboration avec franchisingbelgium.be et FBF.<\/i><\/span>\u00bb<\/i><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Acteur incontournable de la cuisine et de l’\u00e9quipement de la maison, la franchise Mobalpa d\u00e9veloppe son r\u00e9seau belge \u00e0 un rythme dynamique port\u00e9e par la pertinence de son concept, le soutien du puissant groupe Fournier et les tr\u00e8s belles opportunit\u00e9s qu\u2019offre le pays. <\/p>\n

Koen PUTTEMANS, Franchise Development Manager de l\u2019enseigne nous en dit davantage sur les r\u00e9alisations de Mobalpa et sur ses ambitions.<\/p>\n","protected":false},"author":7779,"featured_media":284415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-284416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nFranchise Mobalpa : Quoi de neuf pour 2018 ?<\/title>\n<meta name=\"description\" content=\"Acteur incontournable de la cuisine et de l'\u00e9quipement de la maison, la franchise Mobalpa d\u00e9veloppe son r\u00e9seau belge \u00e0 un rythme dynamique port\u00e9e par la pertinence de son concept, le soutien du puissant groupe Fournier et les tr\u00e8s belles opportunit\u00e9s qu\u2019offre le pays. 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