{"id":284444,"date":"2018-01-18T11:08:00","date_gmt":"2018-01-18T10:08:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-grande-distribution-vit-mal-la-progression-du-commerce-en-ligne-9415"},"modified":"2018-01-18T11:08:00","modified_gmt":"2019-03-07T16:00:51","slug":"la-grande-distribution-vit-mal-la-progression-du-commerce-en-ligne-9415","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-grande-distribution-vit-mal-la-progression-du-commerce-en-ligne-9415","title":{"rendered":"La grande distribution vit mal la progression du commerce en ligne"},"content":{"rendered":"<div id=\"892501\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"892501\" data-url=\"\/crezeo_widgets\/892501\/update_parameter\"          data-name=\"text\">       <span>C&rsquo;est un fait! Les enseignes de grande distribution souffrent \u00e0 cause de la <b>perte d&rsquo;int\u00e9r\u00eat des consommateurs pour les hypermarch\u00e9s<\/b> et <b>l&rsquo;impressionnante progression du commerce en ligne<\/b>. Cependant, certains r\u00e9seaux ont d\u00e9j\u00e0 lanc\u00e9 une contre-attaque pour pallier \u00e0 ce probl\u00e8me&#8230;<br \/>Il faut aussi noter que le commerce de proximit\u00e9, sup\u00e9rettes et petits supermarch\u00e9s, \u00e9chappe \u00e0 ce probl\u00e8me.<\/span>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"892498\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"892498\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/01\/18\/20180118110614-1e73da7c51a54b67ae969cebe7a80ab4.png\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/01\/18\/20180118110614-1e73da7c51a54b67ae969cebe7a80ab4.png\" title=\"Enseigne Carrefour \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"892498\" data-url=\"\/crezeo_widgets\/892498\/update_parameter\"             data-name=\"title\">Carrefour d\u00e9voile son plan de transformation le 23 janvier prochain<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"892498\" data-url=\"\/crezeo_widgets\/892498\/update_parameter\"            data-name=\"text\"><span>Si auparavant Carrefour pouvait se f\u00e9liciter d&rsquo;\u00eatre le <b>deuxi\u00e8me plus grand distributeur au monde<\/b>, juste apr\u00e8s le g\u00e9ant am\u00e9ricain Walmart, ce temps est bien r\u00e9volu et l&rsquo;enseigne n&rsquo;est plus qu&rsquo;\u00e0 la <b>neuvi\u00e8me position<\/b> du classement. <br \/><\/span> <span><b><br \/>Le 17 janvier dernier, le Groupe Carrefour<\/b> avait annonc\u00e9 les r\u00e9sultats de l&rsquo;exercice 2017, une ann\u00e9e <b>globalement difficile<\/b>, marqu\u00e9e essentiellement par:<\/span> <\/p>\n<ul>\n<li><span><b>Un ralentissement de la dynamique<\/b> de chiffre d\u2019affaires en 2017 : <b>+ 1.6 %<\/b> en comparable sur l\u2019ann\u00e9e contre <b>+ 3.0 % en 2016<\/b><\/span><\/li>\n<li> <span><b>Un r\u00e9sultat op\u00e9rationnel<\/b> courant attendu \u00e0 environ 2.00 Md\u20ac pour l\u2019ann\u00e9e (donn\u00e9e estim\u00e9e non-audit\u00e9e), <b>en baisse d\u2019environ &#8211; 15 %<\/b> \u00e0 taux de change courants<\/span> <\/li>\n<li> <span><b>Un Cash Flow libre<\/b> hors \u00e9l\u00e9ments exceptionnels attendu autour de <b>950 M\u20ac<\/b> (donn\u00e9e estim\u00e9e non-audit\u00e9e) <b>\u00e0 comparer \u00e0 1 039 M\u20ac en 2016<\/b><\/span> \u00a0 <\/li>\n<\/ul>\n<p>Face \u00e0 des consommateurs de plus en plus d\u00e9sint\u00e9ress\u00e9s des hypermarch\u00e9s et au commerce en ligne qui a le vent en poupe, il fallait r\u00e9agir! <span><b>Le 23 janvier prochain<\/b> sera d&rsquo;ailleurs une date cl\u00e9, car il est attendu que le <b>PDG du groupe Carrefour, Alexandre Bompard<\/b>, pr\u00e9sente son <b>plan de transformation<\/b>, un plan qui pourrait inclure un nombre important de <b>suppressions d&#8217;emplois.<\/b><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"892504\" class=\"widget right_picture_title_text\" data-name=\"right_picture_title_text\">   <!-- WIDGET CONTENT -->   <\/p>\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"892504\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/01\/18\/20180118110621-ffe387c475c727fbb6d8307c18b9d661.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/01\/18\/20180118110621-ffe387c475c727fbb6d8307c18b9d661.jpg\" title=\"Enseigne Auchan \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"892504\" data-url=\"\/crezeo_widgets\/892504\/update_parameter\"             data-name=\"title\">Auchan s&rsquo;allie au g\u00e9ant Alibaba<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"892504\" data-url=\"\/crezeo_widgets\/892504\/update_parameter\"              data-name=\"text\"><span><b>Le r\u00e9seau Auchan<\/b>, de son c\u00f4t\u00e9, aurait peut-\u00eatre d\u00e9j\u00e0 engag\u00e9 son plan de riposte. <b>Le 19 novembre dernier, Auchan Retail S.A. (\u00ab Auchan Retail \u00bb)<\/b> annon\u00e7ait nouer une alliance strat\u00e9gique avec <b>Alibaba Group Holding Limited (NYSE : BABA, \u00ab Alibaba \u00bb) et Ruentex Group (\u00ab Ruentex \u00bb).<\/b><\/span> <br \/><span><br \/>Cette alliance a pour objectif d&rsquo;unir leurs expertises en commerce physique (offline) et en digital (online) pour d\u00e9velopper, en Chine, le <b>leader phygital<\/b> du commerce alimentaire.<\/span> <br \/><span><b>Wilhelm Hubner, CEO d&rsquo;Auchan Retail<\/b>, a d&rsquo;ailleurs expliqu\u00e9 \u00e0 ce propos: \u00ab\u00a0<i>Cette alliance avec Alibaba a \u00e9t\u00e9 facilit\u00e9e par notre vision commune pour l&rsquo;avenir du commerce en Chine. R\u00e9unir des partenaires majeurs du commerce mondial, leaders en Chine du commerce physique et du commerce digital, nous permettra d&rsquo;offrir \u00e0 des centaines de millions de consommateurs chinois une exp\u00e9rience d&rsquo;achat int\u00e9gr\u00e9e et d\u2019excellente qualit\u00e9<\/i>\u00ab\u00a0.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>C&rsquo;est un fait! Les enseignes de grande distribution souffrent \u00e0 cause de la perte d&rsquo;int\u00e9r\u00eat des consommateurs pour les hypermarch\u00e9s et l&rsquo;impressionnante progression du commerce en ligne. Cependant, certains r\u00e9seaux ont d\u00e9j\u00e0 lanc\u00e9 une contre-attaque pour pallier \u00e0 ce probl\u00e8me&#8230;<br \/>\nIl faut aussi noter que le commerce de proximit\u00e9, sup\u00e9rettes et petits supermarch\u00e9s, \u00e9chappe \u00e0 ce probl\u00e8me.<\/p>\n","protected":false},"author":7776,"featured_media":284442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-284444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La grande distribution vit mal la progression du commerce en ligne<\/title>\n<meta name=\"description\" content=\"C&#039;est un fait! Les enseignes de grande distribution souffrent \u00e0 cause de la perte d&#039;int\u00e9r\u00eat des consommateurs pour les hypermarch\u00e9s et l&#039;impressionnante progression du commerce en ligne. Cependant, certains r\u00e9seaux ont d\u00e9j\u00e0 lanc\u00e9 une contre-attaque pour pallier \u00e0 ce probl\u00e8me... Il faut aussi noter que le commerce de proximit\u00e9, sup\u00e9rettes et petits supermarch\u00e9s, \u00e9chappe \u00e0 ce probl\u00e8me.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/la-grande-distribution-vit-mal-la-progression-du-commerce-en-ligne-9415\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La grande distribution vit mal la progression du commerce en ligne\" \/>\n<meta property=\"og:description\" content=\"C&#039;est un fait! Les enseignes de grande distribution souffrent \u00e0 cause de la perte d&#039;int\u00e9r\u00eat des consommateurs pour les hypermarch\u00e9s et l&#039;impressionnante progression du commerce en ligne. Cependant, certains r\u00e9seaux ont d\u00e9j\u00e0 lanc\u00e9 une contre-attaque pour pallier \u00e0 ce probl\u00e8me... Il faut aussi noter que le commerce de proximit\u00e9, sup\u00e9rettes et petits supermarch\u00e9s, \u00e9chappe \u00e0 ce probl\u00e8me.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/la-grande-distribution-vit-mal-la-progression-du-commerce-en-ligne-9415\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-18T10:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-07T16:00:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/01\/18\/20180118110614-1e73da7c51a54b67ae969cebe7a80ab4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t<meta property=\"og:image:height\" content=\"212\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mouna Ammar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mouna Ammar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-grande-distribution-vit-mal-la-progression-du-commerce-en-ligne-9415#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-grande-distribution-vit-mal-la-progression-du-commerce-en-ligne-9415\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/8cd868cfc49957f5a6243b6130c4146f\"},\"headline\":\"La grande distribution vit mal la progression du commerce en ligne\",\"datePublished\":\"2018-01-18T10:08:00+00:00\",\"dateModified\":\"2019-03-07T16:00:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-grande-distribution-vit-mal-la-progression-du-commerce-en-ligne-9415\"},\"wordCount\":428,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-grande-distribution-vit-mal-la-progression-du-commerce-en-ligne-9415#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/01\/18\/20180118110614-1e73da7c51a54b67ae969cebe7a80ab4.png\",\"keywords\":[\"Marketing\"],\"articleSection\":[\"Actualit\u00e9s de la franchise\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-grande-distribution-vit-mal-la-progression-du-commerce-en-ligne-9415\",\"url\":\"https:\/\/ac-franchise.be\/article\/la-grande-distribution-vit-mal-la-progression-du-commerce-en-ligne-9415\",\"name\":\"La grande distribution vit mal la progression du commerce en ligne\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-grande-distribution-vit-mal-la-progression-du-commerce-en-ligne-9415#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-grande-distribution-vit-mal-la-progression-du-commerce-en-ligne-9415#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/01\/18\/20180118110614-1e73da7c51a54b67ae969cebe7a80ab4.png\",\"datePublished\":\"2018-01-18T10:08:00+00:00\",\"dateModified\":\"2019-03-07T16:00:51+00:00\",\"description\":\"C'est un fait! 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