{"id":284446,"date":"2018-01-18T08:00:00","date_gmt":"2018-01-18T07:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/choisir-la-franchise-interview-daniel-ballester-responsable-franchise-pour-la-banque-cic-8052"},"modified":"2018-01-18T08:00:00","modified_gmt":"2019-03-07T16:00:51","slug":"choisir-la-franchise-interview-daniel-ballester-responsable-franchise-pour-la-banque-cic-8052","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/choisir-la-franchise-interview-daniel-ballester-responsable-franchise-pour-la-banque-cic-8052","title":{"rendered":"Choisir la franchise &#8211; Interview Daniel Ballester, responsable franchise pour la banque CIC"},"content":{"rendered":"<div id=\"775590\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"775590\" data-url=\"\/crezeo_widgets\/775590\/update_parameter\"          data-name=\"text\">       <span>Dans cette interview, <b>Daniel Ballester, responsable franchise pour la banque CIC<\/b>, <b>explique les avantages de devenir franchis\u00e9 <\/b>d&rsquo;un r\u00e9seau plut\u00f4t que de lancer son projet en ind\u00e9pendant.<\/span>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"775596\" class=\"widget html_bloc row-fluid\" data-name=\"html_bloc\">\n<div class=\"span12\">\n<div class=\"center\">       <iframe width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/WJlrAGuc0bQ?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"775593\" class=\"widget right_picture_title_text\" data-name=\"right_picture_title_text\">   <!-- WIDGET CONTENT -->   <\/p>\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"775593\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/01\/17\/20180117165556-40c63e8c337124f632cb699e7fefa40e.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/01\/17\/20180117165556-40c63e8c337124f632cb699e7fefa40e.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"775593\" data-url=\"\/crezeo_widgets\/775593\/update_parameter\"             data-name=\"title\">Les avantages de la franchise<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"775593\" data-url=\"\/crezeo_widgets\/775593\/update_parameter\"              data-name=\"text\"><span>Comme l&rsquo;explique Daniel Ballester, responsable franchise pour la banque CIC, \u00ab\u00a0<i>Il ya certains avantages aujourd&rsquo;hui \u00e0 s&rsquo;installer en franchise par rapport \u00e0 la cr\u00e9ation ex nihilo. L&rsquo;adh\u00e9rent b\u00e9n\u00e9ficie d&rsquo;un <b>concept \u00e9prouv\u00e9 <\/b>puisque la loi Doubin cadre la relation entre franchiseurs et franchis\u00e9s et oblige le franchiseur a d\u00e9montrer au moins sur un point de vente qu&rsquo;il existe <b>une rentabilit\u00e9, une p\u00e9rennit\u00e9 et un savoir faire <\/b>qu&rsquo;il va pouvoir mettre \u00e0 la disposition de son franchis\u00e9<\/i>\u00ab\u00a0. <\/span> \u00a0 <\/p>\n<p>Daniel Ballester explique \u00e9galement qu&rsquo;il est exig\u00e9 de donner une preuve de l&rsquo;expertise du franchiseur sur au moins cinq points de vente. Cela permet de savoir que le concept marche non pas seulement gr\u00e2ce \u00e0 son emplacement ou \u00e0 son g\u00e9rant mais qu&rsquo;il va \u00eatre rentable en le reproduisant sur tous types de centres d&rsquo;activit\u00e9s, tous types d&#8217;emplacements  \u00a0 <br \/><span><br \/>Le fait d&rsquo;ouvrir son projet en franchise permet \u00e9galement de b\u00e9n\u00e9ficier de la <b>notori\u00e9t\u00e9 de l&rsquo;enseigne<\/b> qui va <b>cr\u00e9er un flux de client\u00e8le d\u00e8s les premiers jours<\/b> d&rsquo;ouverture. Le franchiseur propose aussi une formation initiale qui permet aux personnes qui ne sont pas issues du secteur d&rsquo;activit\u00e9 de <b>monter en puissance<\/b> et <b>d&rsquo;avoir l&rsquo;expertise n\u00e9cessaire<\/b> pour appr\u00e9hender le m\u00e9tier, sans oublier la formation continue.<\/span> <br \/><span><br \/>En \u00e9tant franchis\u00e9, on a \u00e9galement un <b>soutien de la part du franchiseur<\/b> sur certains services: publicit\u00e9, assistance juridique, syst\u00e8me de gestion commerciale&#8230; Le franchis\u00e9 peut ainsi passer plus de temps \u00e0 animer son point de vente et sera all\u00e9g\u00e9e de ces t\u00e2ches par le franchiseur.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"891901\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"891901\" data-url=\"\/crezeo_widgets\/891901\/update_parameter\" data-name=\"title\">Ce qu&rsquo;il faut payer au franchiseur en contrepartie de ces services<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"891901\" data-url=\"\/crezeo_widgets\/891901\/update_parameter\" data-name=\"text\"><span>Cependant, il y <b>des contreparties<\/b> que le franchis\u00e9 doit verser pour pouvoir b\u00e9n\u00e9ficier de ces avantages. Il y a deux types de contrepartie: <b>des droits d&rsquo;entr\u00e9e<\/b> d\u00e8s l&rsquo;installation pour avoir le droit de rejoindre le r\u00e9seau. Le franchiseur met \u00e0 la disposition de son franchis\u00e9 l&rsquo;enseigne, sa notori\u00e9t\u00e9, son savoir-faire.<\/span> <br \/><span><br \/>Ensuite, il y a <b>les royalties<\/b> calcul\u00e9es en fonction du niveau du chiffres d&rsquo;affaires ou qui sont forfaitaires pour la r\u00e9tribution du franchiseur pour tous les services qu&rsquo;il met \u00e0 la disposition de ses franchis\u00e9s.<\/span> <br \/><span>Aujourd&rsquo;hui, les royalties vont <b>de 5 % \u00e0 12 %<\/b> pour les plus gourmands en terme de royalties. <br \/><\/span> <span><br \/>Daniel Ballester explique encore que <b>la franchise n&rsquo;est pas une mode<\/b> et que cela fait pr\u00e8s de dix ans qu&rsquo;on constate <b>une progression de 5 \u00e0 10 % du nombre de franchis\u00e9s<\/b>. Des \u00e9tudes d\u00e9montrent que sur ces franchis\u00e9s, <b>le taux de d\u00e9faillance est deux fois inf\u00e9rieur<\/b> par rapport aux commerces ind\u00e9pendants ce qui prouve qu&rsquo;il y a bien une p\u00e9rennit\u00e9 de l&rsquo;activit\u00e9 et que ce n&rsquo;est pas une mode.<\/span> <br \/><span><br \/>Actuellement, la franchise et le commerce associ\u00e9 repr\u00e9sentent <b>40 % du commerce de d\u00e9tail<\/b>. C&rsquo;est une part significative qui ne cesse de cro\u00eetre et qui cro\u00eet aussi \u00e0 l&rsquo;international.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans cette interview, Daniel Ballester, responsable franchise pour la banque CIC, explique les avantages de devenir franchis\u00e9 d&rsquo;un r\u00e9seau plut\u00f4t que de lancer son projet en ind\u00e9pendant.<\/p>\n","protected":false},"author":1,"featured_media":284445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[6],"tags":[],"class_list":["post-284446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-des-candidats","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - 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