{"id":284456,"date":"2018-01-17T07:49:00","date_gmt":"2018-01-17T06:49:00","guid":{"rendered":"https:\/\/ac-franchise.be\/pourquoi-le-droit-dentree-est-il-justifie-en-franchise-7269"},"modified":"2018-01-17T07:49:00","modified_gmt":"2019-03-07T16:00:51","slug":"pourquoi-le-droit-dentree-est-il-justifie-en-franchise-7269","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/pourquoi-le-droit-dentree-est-il-justifie-en-franchise-7269","title":{"rendered":"Pourquoi le droit d&rsquo;entr\u00e9e est-il justifi\u00e9 en franchise ?"},"content":{"rendered":"<div id=\"926563\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"926563\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/09\/06\/20180906115852-97a7f9de8b780617535cb8b63e47ad03.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/09\/06\/20180906115852-97a7f9de8b780617535cb8b63e47ad03.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"926563\" data-url=\"\/crezeo_widgets\/926563\/update_parameter\"            data-name=\"text\">\n<div class=\"\" style=\"\"><span><b>En \u00e9change d&rsquo;un droit d&rsquo;entr\u00e9e, le franchis\u00e9 obtient <\/b>:\u00a0 <br \/><\/span><\/div>\n<div class=\"\" style=\"\">\n<ul>\n<li>une enseigne qui attire la client\u00e8le<\/li>\n<li>un concept qui marche et qui est rentable<\/li>\n<li>un savoir faire et toute l&rsquo;exp\u00e9rience du r\u00e9seau<\/li>\n<li>une assistance &#8230;. <\/li>\n<\/ul>\n<\/div>\n<div class=\"\" style=\"\"><\/div>\n<p> <b><br \/><\/b><\/p>\n<div class=\"\" style=\"\"><span><b>Du c\u00f4t\u00e9 du franchiseur<\/b>, <b>le droit d&rsquo;entr\u00e9e permet de couvrir<\/b> les frais d&rsquo;assistance, de formation, de publicit\u00e9 &#8230; <br \/><\/span><\/div>\n<div class=\"\" style=\"\"><\/div>\n<div class=\"\" style=\"\"><span><b>Mais que se passe t-il quand il n&rsquo;y a pas de droit d&rsquo;entr\u00e9e<\/b>? D\u00e9couvrez les r\u00e9ponses et les conseils de Jean Samper, expert en franchise.<\/span><\/div>\n<div class=\"\" style=\"\"><\/div>\n<p>Nous allons traiter bri\u00e8vement ce sujet en trois points : ce que  le franchis\u00e9 en retire, ce que le franchiseur en retire et ce qu&rsquo;il se  passerait s&rsquo;il n&rsquo;y avait pas de droit d&rsquo;entr\u00e9e.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"926566\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"926566\" data-url=\"\/crezeo_widgets\/926566\/update_parameter\" data-name=\"title\">Pourquoi faut-il payer un droit d&rsquo;entr\u00e9e ? <\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"926566\" data-url=\"\/crezeo_widgets\/926566\/update_parameter\" data-name=\"text\">\n<div class=\"\" style=\"\"><span><b>Qu&rsquo;obtient le franchis\u00e9 en \u00e9change de son droit d&rsquo;entr\u00e9e ?<\/b> <br \/><\/span><\/div>\n<div class=\"\" style=\"\"><span>Il obtient une enseigne qui attire la client\u00e8le, un concept qui marche, qui est rentable, qui a fait ses preuves. Il obtient un savoir-faire qui permet de faire tourner son affaire d&rsquo;une mani\u00e8re rentable et pas simplement la mani\u00e8re de copier ce qui se voit de l&rsquo;ext\u00e9rieur. Il obtient tous les trucs, les astuces, toute l&rsquo;exp\u00e9rience du franchiseur et des franchis\u00e9s pr\u00e9c\u00e9dents du r\u00e9seau. Il obtient \u00e9galement une assistance pour monter son affaire de telle mani\u00e8re qu&rsquo;il n&rsquo;est pas oblig\u00e9 de tout faire seul. Enfin, il obtient le moyen d&rsquo;\u00e9viter les erreurs d\u00e9j\u00e0 faites par des entrepreneurs qui l&rsquo;ont pr\u00e9c\u00e9d\u00e9 dans ce r\u00e9seau ou ailleurs.<br \/><\/span><\/div>\n<div class=\"\" style=\"\"><\/div>\n<div class=\"\" style=\"\"> <b>Le franchiseur de son c\u00f4t\u00e9, qu&rsquo;obtient-il ? <\/b> <\/div>\n<div class=\"\" style=\"\">Il couvre plusieurs  frais : des frais de recherche et d&rsquo;exp\u00e9rimentation pour mettre au point  ce concept, sa structure d&rsquo;aide au lancement des franchis\u00e9s,  l&rsquo;assistance qu&rsquo;il doit \u00e0 ses franchis\u00e9s pour les aider \u00e0 d\u00e9marrer dans  les meilleures conditions. Cela couvre sa publicit\u00e9 de recrutement qui  l&rsquo;aide \u00e0 trouver les franchis\u00e9s potentiels susceptibles de r\u00e9ussir dans  son r\u00e9seau. <\/div>\n<p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"926572\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"926572\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/09\/06\/20180906120056-ec67805c8651198e75f683135b9857c3.png\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/09\/06\/20180906120056-ec67805c8651198e75f683135b9857c3.png\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"926572\" data-url=\"\/crezeo_widgets\/926572\/update_parameter\"             data-name=\"title\">Que ce passe-t-il lorsqu&rsquo;il n&rsquo;y a pas de droits d&rsquo;entr\u00e9e puisque cela arrive ? <\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"926572\" data-url=\"\/crezeo_widgets\/926572\/update_parameter\"            data-name=\"text\"><b>Cas N\u00b0 1)\u00a0<\/b>Il n&rsquo;y a pas de ressources pour le franchiseur pour financer le service qu&rsquo;il doit au franchis\u00e9 pour les aider \u00e0 d\u00e9marrer dans de bonnes conditions, donc le risque d&rsquo;\u00e9chec est plus important. <\/p>\n<p><b>Cas N\u00b0 2)<\/b>\u00a0Il y a un deuxi\u00e8me cas de figure : le franchiseur augmente le prix de ses produits (marge ou commission)\u00a0de mani\u00e8re \u00e0 financer les services qui ont \u00e9t\u00e9 \u00e9voqu\u00e9s pr\u00e9c\u00e9demment. <\/p>\n<p><b>Il y a des march\u00e9s o\u00f9 il n&rsquo;y a pas de droits d&rsquo;entr\u00e9e<\/b>, dans le textile par exemple, mais il est vrai que le prix de l&rsquo;assistance que le franchiseur apporte \u00e0 ses franchis\u00e9s est inclus dans le prix des produits. Est-ce une bonne chose ? C&rsquo;est en tout cas une habitude dans le textile, dans beaucoup de marques de couvrir les frais d&rsquo;assistance du r\u00e9seau \u00e0 travers les prix des produits mais il faut se rendre compte que cela provoque une certaine inflation, une augmentation des co\u00fbts. <b>Par contre, cela n&rsquo;arrive jamais dans des concepts de prestation de services o\u00f9 il est n\u00e9cessaire d&rsquo;avoir un droit d&rsquo;entr\u00e9e<\/b> car il n&rsquo;y a pas de produits fournis dont pas de possibilit\u00e9 de se financer pour aider les franchis\u00e9s au d\u00e9marrage de leur entreprise.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"926575\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"926575\" data-url=\"\/crezeo_widgets\/926575\/update_parameter\"          data-name=\"text\">\n<div> <b>En conclusion, rien n&rsquo;est gratuit.<\/b> Si l&rsquo;on veut \u00e9viter la faillite du franchiseur et des franchis\u00e9s, il vaut mieux que le produit soit vendu pour le prix du produit, que l&rsquo;assistance soit vendue pour le prix de l&rsquo;assistance, que l&rsquo;aide au d\u00e9marrage soit vendue pour le prix de l&rsquo;aide au d\u00e9marrage.  <\/div>\n<div> <b>Il vaut donc mieux qu&rsquo;il y ait un prix pour le droit d&rsquo;entr\u00e9e<\/b>, un pour les redevances, un prix pour le produit. La transparence permet que le service du franchiseur soit dispens\u00e9 dans de bonnes conditions et pour que les futurs franchis\u00e9s puissent se d\u00e9velopper \u00e0 l&rsquo;int\u00e9rieur du r\u00e9seau sans craindre de voir votre franchiseur manquer de ressources pour vous satisfaire.<\/div>\n<p>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En \u00e9change d&rsquo;un droit d&rsquo;entr\u00e9e, le franchis\u00e9 obtient : &#8211; une enseigne qui attire la client\u00e8le &#8211; un concept qui marche et qui est rentable &#8211; un savoir faire et toute l&rsquo;exp\u00e9rience du r\u00e9seau &#8211; une assistance &#8230;.<\/p>\n<p>Du c\u00f4t\u00e9 du franchiseur, le droit d&rsquo;entr\u00e9e permet de couvrir les frais d&rsquo;assistance, de formation, de publicit\u00e9&#8230; Mais que se passe t il quand il n&rsquo;y a pas de droit d&rsquo;entr\u00e9e?<\/p>\n","protected":false},"author":45,"featured_media":284454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[],"class_list":["post-284456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - 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Du c\u00f4t\u00e9 du franchiseur, le droit d&#039;entr\u00e9e permet de couvrir les frais d&#039;assistance, de formation, de publicit\u00e9... Mais que se passe t il quand il n&#039;y a pas de droit d&#039;entr\u00e9e?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/pourquoi-le-droit-dentree-est-il-justifie-en-franchise-7269\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi le droit d&#039;entr\u00e9e est-il justifi\u00e9 en franchise ?\" \/>\n<meta property=\"og:description\" content=\"En \u00e9change d&#039;un droit d&#039;entr\u00e9e, le franchis\u00e9 obtient : - une enseigne qui attire la client\u00e8le - un concept qui marche et qui est rentable - un savoir faire et toute l&#039;exp\u00e9rience du r\u00e9seau - une assistance ....  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Mais que se passe t il quand il n&#039;y a pas de droit d&#039;entr\u00e9e?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/pourquoi-le-droit-dentree-est-il-justifie-en-franchise-7269\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-17T06:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-07T16:00:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/09\/06\/20180906115852-97a7f9de8b780617535cb8b63e47ad03.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"266\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julien Cadoret\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julien Cadoret\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/pourquoi-le-droit-dentree-est-il-justifie-en-franchise-7269#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/pourquoi-le-droit-dentree-est-il-justifie-en-franchise-7269\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/71b63177adf0ab43d1ab3fd3c9d11dfd\"},\"headline\":\"Pourquoi le droit d&rsquo;entr\u00e9e est-il justifi\u00e9 en franchise ?\",\"datePublished\":\"2018-01-17T06:49:00+00:00\",\"dateModified\":\"2019-03-07T16:00:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/pourquoi-le-droit-dentree-est-il-justifie-en-franchise-7269\"},\"wordCount\":675,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/pourquoi-le-droit-dentree-est-il-justifie-en-franchise-7269#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/09\/06\/20180906115852-97a7f9de8b780617535cb8b63e47ad03.jpg\",\"articleSection\":[\"Actualit\u00e9s des experts\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/pourquoi-le-droit-dentree-est-il-justifie-en-franchise-7269\",\"url\":\"https:\/\/ac-franchise.be\/article\/pourquoi-le-droit-dentree-est-il-justifie-en-franchise-7269\",\"name\":\"Pourquoi le droit d'entr\u00e9e est-il justifi\u00e9 en franchise ?\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/pourquoi-le-droit-dentree-est-il-justifie-en-franchise-7269#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/pourquoi-le-droit-dentree-est-il-justifie-en-franchise-7269#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2018\/09\/06\/20180906115852-97a7f9de8b780617535cb8b63e47ad03.jpg\",\"datePublished\":\"2018-01-17T06:49:00+00:00\",\"dateModified\":\"2019-03-07T16:00:51+00:00\",\"description\":\"En \u00e9change d'un droit d'entr\u00e9e, le franchis\u00e9 obtient : - une enseigne qui attire la client\u00e8le - un concept qui marche et qui est rentable - un savoir faire et toute l'exp\u00e9rience du r\u00e9seau - une assistance .... 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