{"id":284612,"date":"2017-12-19T04:58:00","date_gmt":"2017-12-19T03:58:00","guid":{"rendered":"https:\/\/ac-franchise.be\/5-franchiseurs-qui-utilisent-internet-pour-augmenter-le-ca-de-leurs-franchises-4486"},"modified":"2017-12-19T04:58:00","modified_gmt":"2019-03-07T16:00:54","slug":"5-franchiseurs-qui-utilisent-internet-pour-augmenter-le-ca-de-leurs-franchises-4486","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/5-franchiseurs-qui-utilisent-internet-pour-augmenter-le-ca-de-leurs-franchises-4486","title":{"rendered":"5 franchiseurs qui utilisent internet pour augmenter le CA de leurs franchises"},"content":{"rendered":"
L’\u00e9volution des nouvelles technologies a permis de cr\u00e9er de nouveaux outils de communication et de travail. En adh\u00e9rant \u00e0\u00a0un r\u00e9seau de franchise – outre l’assistance et l’accompagnement –\u00a0le franchis\u00e9 va\u00a0b\u00e9n\u00e9ficier\u00a0de\u00a0la notori\u00e9t\u00e9 de l’enseigne et des retomb\u00e9es positives des actions entreprises par le\u00a0franchiseur. Ce dernier\u00a0a la responsabilit\u00e9 d’entretenir et de\u00a0promouvoir son image de marque.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
Le Web 2.0 a un r\u00f4le d\u00e9terminant \u00e0 jouer dans le d\u00e9veloppement et la r\u00e9ussite d’une entreprise. Les franchiseurs l’ont vite compris. Plusieurs enseignes ont cr\u00e9\u00e9 leurs sites internet et leurs pages sur les r\u00e9seaux sociaux\u00a0pour d\u00e9velopper leur activit\u00e9, trouver de nouveaux clients, promouvoir leur image et d\u00e9velopper leurs chiffres d’affaires et ceux de leurs franchis\u00e9s. Etre pr\u00e9sent sur le Web permet aux franchiseurs et franchis\u00e9s de s’adresser \u00e0 un nombre plus important de clients partout \u00e0 travers le monde.\u00a0<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
Certains franchis\u00e9s choisissent d’avoir\u00a0leurs propres sites internet, \u00e0 condition de respecter la charte du franchiseur et les consignes de ce dernier. D’autres pr\u00e9f\u00e8rent figurer sur le site de l’enseigne. Un site global qui regroupe toutes les adresses des points de vente du r\u00e9seau, l’actualit\u00e9 de la franchise et les nouveaut\u00e9s… Quelle que soit la formule choisie, il est clair que l\u2019impact du Web 2.0 sur les entreprises a un r\u00f4le d\u00e9terminant sur leur image et leur r\u00e9putation.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
L’\u00e9volution des nouvelles technologies a permis de cr\u00e9er de nouveaux outils de communication et de travail. En adh\u00e9rant \u00e0 un r\u00e9seau de franchise – outre l’assistance et l’accompagnement – le franchis\u00e9 va b\u00e9n\u00e9ficier de la notori\u00e9t\u00e9 de l’enseigne et des retomb\u00e9es positives des actions entreprises par le franchiseur. Ce dernier a la responsabilit\u00e9 d’entretenir et de promouvoir son image de marque.<\/p>\n","protected":false},"author":51,"featured_media":284613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[6],"tags":[147],"class_list":["post-284612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-des-candidats","tag-comment-choisir-une-franchise","entry","has-media"],"acf":[],"yoast_head":"\n