{"id":284700,"date":"2017-12-11T07:43:00","date_gmt":"2017-12-11T06:43:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-spot-so-waouh-de-socooc-remporte-un-effie-7898"},"modified":"2017-12-11T07:43:00","modified_gmt":"2019-03-07T16:00:55","slug":"le-spot-so-waouh-de-socooc-remporte-un-effie-7898","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-spot-so-waouh-de-socooc-remporte-un-effie-7898","title":{"rendered":"Le spot \u2018\u2018So Waouh\u2019\u2019 de SoCoo\u2019c remporte un Effie"},"content":{"rendered":"<div id=\"868824\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"868824\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/12\/11\/20171211073930-b968ab64d77b2e886105501007e0e279.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/12\/11\/20171211073930-b968ab64d77b2e886105501007e0e279.jpg\" title=\"SoCoo&#x27;c remporte un Effie \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"868824\" data-url=\"\/crezeo_widgets\/868824\/update_parameter\"            data-name=\"text\"><span>Remis par l\u2019Association des agences-conseils en communication (AACC) et l\u2019Union des annonceurs (UDA), les Effie r\u00e9compensent distinguer l\u2019efficacit\u00e9 des campagnes de communication d\u2019annonceurs et d\u2019agences. <br \/><span><br \/>Tel est le cas de la campagne TV \u2018\u2018So Waouh\u2019\u2019 lanc\u00e9e par la franchise SoCoo\u2019c en 2017. <b>Le spot a en effet re\u00e7u le prix de bronze dans la cat\u00e9gorie \u2018\u2018 biens durables\u2019\u2019. Une premi\u00e8re dans le secteur de la cuisine\u00a0!<\/b><\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"868827\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"868827\" data-url=\"\/crezeo_widgets\/868827\/update_parameter\" data-name=\"title\">Un spot bien pens\u00e9 \u00e0 tous les niveaux <\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"868827\" data-url=\"\/crezeo_widgets\/868827\/update_parameter\" data-name=\"text\">\n<p>La <a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-socooc\">franchise SoCoo\u2019c<\/a> accorde une grande importance \u00e0 sa strat\u00e9gie de communication. Une strat\u00e9gie visant \u00e0 consolider son image d\u2019enseigne jeune et novatrice ce qui permet de g\u00e9n\u00e9rer du trafic \u00e0 tout le r\u00e9seau.<\/p>\n<p>Diffus\u00e9 pendant 3 semaines en 2017, le spot \u00ab\u00a0So Waouh\u00a0\u00bb a pu transmettre en 15 secondes l\u2019esprit SoCoo\u2019c. Jeune, dynamique sur fond de composition sonore exclusivement cr\u00e9\u00e9e pour la marque, le spot de 15 secondes d\u00e9marque nettement avec les publicit\u00e9s traditionnelles du secteur des cuisinistes. <\/p>\n<p>Dans le d\u00e9tail, la publicit\u00e9 SoCoo\u2019c a \u00e9t\u00e9 diffus\u00e9e sur TF1 \u00e0 hauteur de 65% et sur les cha\u00eenes de la TNT \u00e0 hauteur de 35%. Objectif\u00a0: toucher un large public avec un potentiel de contacts de plus de 26 millions d\u2019individus sur la cible 25-59 ans. <\/p>\n<p>Le r\u00e9sultat ne s\u2019est d\u2019ailleurs pas fait attendre avec <b>une augmentation de 7% de la notori\u00e9t\u00e9 globale. <\/b> \u00a0<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Remis par l\u2019Association des agences-conseils en communication (AACC) et l\u2019Union des annonceurs (UDA), les Effie r\u00e9compensent distinguer l\u2019efficacit\u00e9 des campagnes de communication d\u2019annonceurs et d\u2019agences. <\/p>\n<p>Tel est le cas de la campagne TV \u2018\u2018So Waouh\u2019\u2019 lanc\u00e9e par la franchise SoCoo\u2019c en 2017. Le spot a en effet re\u00e7u le prix de bronze dans la cat\u00e9gorie \u2018\u2018 biens durables\u2019\u2019. Une premi\u00e8re dans le secteur de la cuisine !<\/p>\n","protected":false},"author":7779,"featured_media":284699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-284700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le spot \u2018\u2018So Waouh\u2019\u2019 de SoCoo\u2019c remporte un Effie<\/title>\n<meta name=\"description\" content=\"Remis par l\u2019Association des agences-conseils en communication (AACC) et l\u2019Union des annonceurs (UDA), les Effie r\u00e9compensent distinguer l\u2019efficacit\u00e9 des campagnes de communication d\u2019annonceurs et d\u2019agences.   Tel est le cas de la campagne TV \u2018\u2018So Waouh\u2019\u2019 lanc\u00e9e par la franchise SoCoo\u2019c en 2017. Le spot a en effet re\u00e7u le prix de bronze dans la cat\u00e9gorie \u2018\u2018 biens durables\u2019\u2019. Une premi\u00e8re dans le secteur de la cuisine !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/le-spot-so-waouh-de-socooc-remporte-un-effie-7898\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le spot \u2018\u2018So Waouh\u2019\u2019 de SoCoo\u2019c remporte un Effie\" \/>\n<meta property=\"og:description\" content=\"Remis par l\u2019Association des agences-conseils en communication (AACC) et l\u2019Union des annonceurs (UDA), les Effie r\u00e9compensent distinguer l\u2019efficacit\u00e9 des campagnes de communication d\u2019annonceurs et d\u2019agences.   Tel est le cas de la campagne TV \u2018\u2018So Waouh\u2019\u2019 lanc\u00e9e par la franchise SoCoo\u2019c en 2017. Le spot a en effet re\u00e7u le prix de bronze dans la cat\u00e9gorie \u2018\u2018 biens durables\u2019\u2019. Une premi\u00e8re dans le secteur de la cuisine !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/le-spot-so-waouh-de-socooc-remporte-un-effie-7898\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-11T06:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-07T16:00:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/12\/11\/20171211073930-b968ab64d77b2e886105501007e0e279.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hajer Kacem\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hajer Kacem\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/le-spot-so-waouh-de-socooc-remporte-un-effie-7898#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/le-spot-so-waouh-de-socooc-remporte-un-effie-7898\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/792273426e93b0b6de4af21db8006f81\"},\"headline\":\"Le spot \u2018\u2018So Waouh\u2019\u2019 de SoCoo\u2019c remporte un Effie\",\"datePublished\":\"2017-12-11T06:43:00+00:00\",\"dateModified\":\"2019-03-07T16:00:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/le-spot-so-waouh-de-socooc-remporte-un-effie-7898\"},\"wordCount\":243,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/le-spot-so-waouh-de-socooc-remporte-un-effie-7898#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/12\/11\/20171211073930-b968ab64d77b2e886105501007e0e279.jpg\",\"articleSection\":[\"Actualit\u00e9s des r\u00e9seaux\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/le-spot-so-waouh-de-socooc-remporte-un-effie-7898\",\"url\":\"https:\/\/ac-franchise.be\/article\/le-spot-so-waouh-de-socooc-remporte-un-effie-7898\",\"name\":\"Le spot \u2018\u2018So Waouh\u2019\u2019 de SoCoo\u2019c remporte un Effie\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/le-spot-so-waouh-de-socooc-remporte-un-effie-7898#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/le-spot-so-waouh-de-socooc-remporte-un-effie-7898#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/12\/11\/20171211073930-b968ab64d77b2e886105501007e0e279.jpg\",\"datePublished\":\"2017-12-11T06:43:00+00:00\",\"dateModified\":\"2019-03-07T16:00:55+00:00\",\"description\":\"Remis par l\u2019Association des agences-conseils en communication (AACC) et l\u2019Union des annonceurs (UDA), les Effie r\u00e9compensent distinguer l\u2019efficacit\u00e9 des campagnes de communication d\u2019annonceurs et d\u2019agences. 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