{"id":284728,"date":"2017-12-06T07:48:00","date_gmt":"2017-12-06T06:48:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-forces-du-reseau-point-s-par-christophe-rollet-son-pdg-3145"},"modified":"2017-12-06T07:48:00","modified_gmt":"2019-03-07T16:00:55","slug":"les-forces-du-reseau-point-s-par-christophe-rollet-son-pdg-3145","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-forces-du-reseau-point-s-par-christophe-rollet-son-pdg-3145","title":{"rendered":"Les forces du r\u00e9seau Point S par Christophe Rollet, son PDG"},"content":{"rendered":"<div id=\"869646\" class=\"widget html_bloc row-fluid\" data-name=\"html_bloc\">\n<div class=\"span12\">\n<div class=\"center\">       <iframe width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/m93fCgZMkbs?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"869640\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"869640\" data-url=\"\/crezeo_widgets\/869640\/update_parameter\"          data-name=\"text\">       <span><b>Christophe Rollet, Directeur G\u00e9n\u00e9ral de la franchise Point S, a accord\u00e9 une interview au journaliste Emmanuel Taillardat dans le cadre du salon Equip Auto.<\/b> L\u2019occasion pour le dirigeant de l\u2019enseigne de d\u00e9tailler le concept Point S, ses forces et ses axes d\u2019am\u00e9lioration.<\/p>\n<p><\/span>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"869643\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"869643\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/06\/27\/20170627190631-1773dc6bc4be4ea7dfa8661ba36de6a4.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/06\/27\/20170627190631-1773dc6bc4be4ea7dfa8661ba36de6a4.jpg\" title=\"Christophe Rollet, Directeur G\u00e9n\u00e9ral de la franchise Point S \"\/>     <\/a>              <\/p>\n<div class=\"image-caption\">         Christophe Rollet, Directeur G\u00e9n\u00e9ral de la franchise Point S       <\/div>\n<\/p><\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"869643\" data-url=\"\/crezeo_widgets\/869643\/update_parameter\"             data-name=\"title\">Point S : service, proximit\u00e9 et notori\u00e9t\u00e9 <\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"869643\" data-url=\"\/crezeo_widgets\/869643\/update_parameter\"            data-name=\"text\"><span>La franchise Point S va \u00e0 la rencontre des professionnels, dans le cadre \u00a0salon Equip Auto, depuis plus de 20 ans. Pour cette \u00e9dition 2015, <b>Christophe Rollet, Directeur G\u00e9n\u00e9ral de l\u2019enseigne<\/b>, explique qu\u2019un <i>\u00ab\u00a0distributeur moderne se doit de proposer une offre vari\u00e9e\u00a0\u00bb<\/i>, d\u2019o\u00f9 le choix de diversifier l\u2019offre. Une offre qui a commenc\u00e9 avec les pneus voil\u00e0 44 ans, qui englobe l\u2019entretien rapide depuis une dizaine d\u2019ann\u00e9es et les centres auto avec des espaces de vente depuis 2 ans. <br \/><\/span> <br \/><b>Point S continue, en parall\u00e8le de sa client\u00e8le de particuliers, \u00e0 cibler les industriels avec 200 points de vente qui leur sont d\u00e9di\u00e9s sur un total de 450. <\/b>Christophe Rollet poursuit en exposant les points forts de l\u2019enseigne\u00a0: <\/p>\n<ul>\n<li> <b>Des services professionnels <\/b>: des services et une prestation de qualit\u00e9 \u00e0 des prix \u00e9tudi\u00e9s <\/li>\n<\/ul>\n<p><\/p>\n<ul>\n<li> <b>Notori\u00e9t\u00e9\u00a0<\/b>: Point S est dans le Top 4 des enseignes les plus connues et consolide son positionnement en misant sur une strat\u00e9gie de communication efficace <\/li>\n<\/ul>\n<p><\/p>\n<ul>\n<li> <b>\u00a0Proximit\u00e9<\/b>\u00a0: les centres de l\u2019enseigne se rapprochent toujours plus de leurs clients. C\u2019est d\u2019ailleurs l\u2019un des divers avantages du mod\u00e8le de la franchise qui permet \u00e0 l\u2019enseigne de multiplier les implantations <\/li>\n<\/ul>\n<p>La franchise Point S cible \u00e9galement les jeunes conducteurs en mettant en place un outil donnant droit \u00e0 des r\u00e9ductions pour ceux qui viennent d\u2019avoir leur permis. L\u2019enseigne a \u00e9galement investit dans un outil de CRM visant \u00e0 mieux cibler et fid\u00e9liser ses clients. <br \/><span><br \/>Christophe Rollet cl\u00f4t l\u2019interview en annon\u00e7ant les ambitions de l\u2019enseigne dans les 10 ans \u00e0 venir\u00a0: \u00eatre encore plus proche de ses clients tout en conservant la qualit\u00e9 de service et le professionnalisme ayant fait sa notori\u00e9t\u00e9.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Christophe Rollet, Directeur G\u00e9n\u00e9ral de la franchise Point S, a accord\u00e9 une interview dans le cadre du salon Equip Auto 2015. <\/p>\n<p>L\u2019occasion pour le dirigeant de l\u2019enseigne de d\u00e9tailler le concept Point S, ses forces et ses axes d\u2019am\u00e9lioration.<\/p>\n","protected":false},"author":1,"featured_media":284729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[4],"tags":[26],"class_list":["post-284728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-des-reseaux","tag-automobile-moto-cycle","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les forces du r\u00e9seau Point S par Christophe Rollet, son PDG<\/title>\n<meta name=\"description\" content=\"Christophe Rollet, Directeur G\u00e9n\u00e9ral de la franchise Point S, a accord\u00e9 une interview dans le cadre du salon Equip Auto 2015.   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