{"id":284735,"date":"2017-12-05T23:19:00","date_gmt":"2017-12-05T22:19:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-jargon-de-la-franchise-2-7150"},"modified":"2017-12-05T23:19:00","modified_gmt":"2019-03-07T16:00:55","slug":"le-jargon-de-la-franchise-2-7150","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-jargon-de-la-franchise-2-7150","title":{"rendered":"Le jargon de la franchise (2)"},"content":{"rendered":"
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Franchise, Franchiseur, franchis\u00e9, master franchis\u00e9, multi-franchise… K\u00e9zako ?<\/p>\n

La franchise est une forme de collaboration entre des entreprises ind\u00e9pendantes, le franchiseur et le ou les franchis\u00e9s, scell\u00e9e par un contrat <\/b>n\u00e9cessairement \u00e9crit, par lequel:
– le franchis\u00e9 obtient le droit de \u00ab\u00a0copier\u00a0\u00bb la formule \u00e0 succ\u00e8s du franchiseur dans ses aspects visibles (marque, enseigne, d\u00e9co, collection de produits….) et invisibles (m\u00e9thodes, savoir-faire, collaboration et r\u00e9partition des t\u00e2ches entre franchiseur et franchis\u00e9s…et fournisseurs) en \u00e9change du respect des m\u00e9thodes et des normes du r\u00e9seau et du paiement de contreparties financi\u00e8res telles que les redevances ou le droit d’entr\u00e9e. (\u00e0 suivre)<\/p>\n

– le franchiseur obtient la collaboration du franchis\u00e9 pour cr\u00e9er et exploiter une unit\u00e9 suppl\u00e9mentaire conforme \u00e0 son concept et qui lui apportera une meilleure couverture du march\u00e9 et des revenus suppl\u00e9mentaires en \u00e9change du transfert de savoir-faire, d’assistance et de l’autorisation d’utiliser son concept, son enseigne, etc.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Pour qu’il y ait franchise, il faut :<\/h3>\n
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– des signes de ralliement de la client\u00e8le<\/b> (enseignes, d\u00e9co, etc…) avec une marque d\u00fbment d\u00e9pos\u00e9e et prot\u00e9g\u00e9e \u00e0 l’INPI.
– une collection de produits ou de services homog\u00e8ne avec la marque dans le r\u00e9seau. (homog\u00e8ne est diff\u00e9rent de strictement identique)
– un savoir-faire transmis au franchis\u00e9 (ne veut pas dire que tout le savoir-faire du franchiseur est transmis. Exemple : savoir acheter en Chine ou faire de la pub \u00e0 la TV ne sont pas des savoir-faire transmis mais des savoir-faire qui aident le franchiseur \u00e0 donner de bons services au franchis\u00e9)
– une assistance du franchiseur au franchis\u00e9 pour l’aider \u00e0 optimiser ses r\u00e9sultats dans l’utilisation fid\u00e8le du concept.
– une collaboration entre des entreprises juridiquement et financi\u00e8rement ind\u00e9pendantes.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le franchiseur<\/h3>\n
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Le franchiseur est la personne ou la soci\u00e9t\u00e9 qui est propri\u00e9taire\u00a0du concept<\/b>, de l’enseigne et du savoir-faire, qui les poss\u00e8de, les fait \u00e9voluer\u00a0et\u00a0qui les conc\u00e8de par un contrat de franchise. Il s’occupe du recrutement des candidats pour faire partie de ce r\u00e9seau. Il apporte savoir-faire et assistance. Il contr\u00f4le et coordonne les points de vente franchis\u00e9s et fournit les services avant ouverture et pendant l’activit\u00e9. <\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le franchis\u00e9<\/h3>\n
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Le franchis\u00e9 est la personne ou la soci\u00e9t\u00e9 qui obtient les droits de reproduction d’un concept <\/b>aupr\u00e8s d’un franchiseur auquel il est li\u00e9 par contrat. Le franchis\u00e9 s’engage \u00e0 respecter le concept, le cahier des charges et les normes. Il r\u00e9mun\u00e8re le franchiseur tel que pr\u00e9vu au contrat (\u00e0 suivre). Il s’engage \u00e0 ne pas divulguer les informations dont il a connaissance dans le cadre de la franchise. C’est un engagement de confidentialit\u00e9 qui peut \u00eatre exig\u00e9 d\u00e8s les premiers contacts par le franchiseur. Le franchis\u00e9 est un commer\u00e7ant ou une entreprise ind\u00e9pendante du franchiseur.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le master franchis\u00e9<\/h3>\n
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Le master franchis\u00e9 est un\u00a0franchis\u00e9 qui a obtenu par contrat le droit et le devoir d’installer des sous-franchises<\/b> dans une zone dont il a l’exclusivit\u00e9 dans le respect du concept et des normes. Il\u00a0assure le d\u00e9veloppement, l’animation et le contr\u00f4le du r\u00e9seau dans sa zone et assume ainsi le r\u00f4le du franchiseur\u00a0aupr\u00e8s de ses franchis\u00e9s.\u00a0La master franchise se pratique plus souvent \u00e0 l’exportation mais parfois aussi pour passer d’une r\u00e9gion \u00e0 une autre. <\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le multi-franchis\u00e9\/Le pluri-franchis\u00e9<\/h3>\n
Un multi-franchis\u00e9 est un franchis\u00e9 qui a plusieurs points de vente d’un m\u00eame r\u00e9seau, et donc sous la m\u00eame enseigne, dans une zone r\u00e9serv\u00e9e ou au gr\u00e9 des opportunit\u00e9s. Le pluri-franchis\u00e9 est un franchis\u00e9 qui a plusieurs points de vente de r\u00e9seaux diff\u00e9rents. Mais on confond souvent pluri-franchis\u00e9 et multi-franchis\u00e9. De nombreux r\u00e9seaux ont des masters franchis\u00e9s dans de grands pays et des multi-franchis\u00e9s dans des petits pays dont le potentiel ne permet pas de g\u00e9rer des structures lourdes.<\/p>\n

Sur ce sujet lisez aussi cet article : <\/i>Multi-franchise ou pluri-franchise<\/i><\/a> ?<\/i><\/p>\n

Lire la 1\u00e8re partie de cet article : Le jargon de la franchise – 1\u00e8re partie<\/a> !<\/p>\n

\u00a0Et la suite : Le jargon de la franchise (3) Les mots cl\u00e9s <\/a>– Le jargon de la franchise (4) La bible et le DIP, qu’est-ce <\/a>?<\/a><\/p>\n

Audrey Caudron et Jean Samper
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Franchise, Franchiseur, franchis\u00e9, master franchis\u00e9, multi-franchise… K\u00e9zako ? La franchise est une forme de collaboration entre des entreprises ind\u00e9pendantes, le franchiseur et le ou les franchis\u00e9s, scell\u00e9e par un contrat n\u00e9cessairement \u00e9crit, par lequel: – le franchis\u00e9 obtient le droit de \u00ab\u00a0copier\u00a0\u00bb la formule \u00e0 succ\u00e8s du franchiseur dans ses aspects visibles (marque, enseigne, d\u00e9co, […]<\/p>\n","protected":false},"author":1,"featured_media":284732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[135],"class_list":["post-284735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-experts","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLe jargon de la franchise (2)<\/title>\n<meta name=\"description\" content=\"Franchise, Franchiseur, franchis\u00e9, master franchis\u00e9, multi-franchise... 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