{"id":284740,"date":"2017-12-05T06:16:00","date_gmt":"2017-12-05T05:16:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-jargon-de-la-franchise-3-les-mots-cles-3987"},"modified":"2017-12-05T06:16:00","modified_gmt":"2019-03-07T16:00:55","slug":"le-jargon-de-la-franchise-3-les-mots-cles-3987","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-jargon-de-la-franchise-3-les-mots-cles-3987","title":{"rendered":"Le jargon de la franchise (3) Les mots cl\u00e9s"},"content":{"rendered":"
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Le \u00ab\u00a0pr\u00e9visionnel\u00a0\u00bb <\/h3>\n
Le \u00ab\u00a0pr\u00e9visionnel\u00a0\u00bb est un ensemble des documents pr\u00e9visionnels regroupant tous les \u00e9l\u00e9ments financiers n\u00e9cessaires pour \u00e9valuer l’activit\u00e9 future<\/b> : compte d’exploitation, bilan, tr\u00e9sorerie… Le franchiseur publie en g\u00e9n\u00e9ral des informations sur les charges et les r\u00e9sultats des unit\u00e9s existantes ainsi que des documents types servant de mod\u00e8le pour\u00a0que le\u00a0franchis\u00e9 fasse ses propres pr\u00e9visions de la rentabilit\u00e9 et des besoins financiers de son entreprise. Le franchiseur n’est pas tenu de produire des pr\u00e9visionnels \u00ab\u00a0cl\u00e9s en mains\u00a0\u00bb et n’y a m\u00eame pas vraiment int\u00e9r\u00eat car les tribunaux lui reprocheraient facilement une \u00e9ventuelle insuffisance de s\u00e9rieux dans la m\u00e9thode en cas d’\u00e9cart avec le r\u00e9alis\u00e9.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le droit d’entr\u00e9e<\/h3>\n
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Le droit d’entr\u00e9e est aussi appel\u00e9 redevance forfaitaire initiale (RIF). Il s’agit de la somme vers\u00e9e au franchiseur pour rejoindre le r\u00e9seau. C’est en somme la r\u00e9mun\u00e9ration des services et des avantages\u00a0apport\u00e9s par le franchiseur au d\u00e9part :
– l’acc\u00e8s au concept, parfois factur\u00e9 s\u00e9par\u00e9ment en tant que droit d’entr\u00e9e pur : autorisation de reproduire le concept, d’utiliser le savoir-faire, de s’octroyer une zone ou un lieu d’exploitation. C’est alors un actif amortissable, le plus souvent sur la dur\u00e9e du contrat.
– les services rendus par le franchiseur parfois factur\u00e9 dans le droit d’entr\u00e9e et parfois s\u00e9par\u00e9ment auquel cas il s’agit de charges d’exploitation. (Renseignez-vous aupr\u00e8s de votre expert comptable) Ces services vont de l’aide au choix du local \u00e0 l’aide \u00e0 l’ouverture en passant par les conseils d’agencement, le merchandising, la formation, etc.<\/p>\n

Pour en savoir plus, la r\u00e9daction vous conseille cet article : <\/i>Droit d’entr\u00e9e et redevance : quelles obligations pour le franchis\u00e9 ?<\/i><\/a><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La royalty <\/h3>\n
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La royalty est la redevance\u00a0par laquelle le franchis\u00e9 r\u00e9mun\u00e8re le franchiseur tout au long de son activit\u00e9<\/b>. Elle peut \u00eatre fixe ou en pourcentage. Elle se paie g\u00e9n\u00e9ralement par mois. Elle peut se s\u00e9parer en deux redevances :
– la redevance de marque ou d’enseigne qui ne couvre que l’acc\u00e8s \u00e0 l’enseigne et au concept
– la redevance de services qui r\u00e9mun\u00e8re ce que le franchiseur fait pour le franchis\u00e9<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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L’unit\u00e9 pilote<\/h3>\n
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Le magasin ou l’unit\u00e9 pilote, aussi appel\u00e9 simplement pilote, est une unit\u00e9 qui\u00a0a permis de\u00a0mettre au point le concept et sert de r\u00e9f\u00e9rence \u00e0 reproduire. Il vaut mieux qu’il soit\u00a0d\u00e9tenu souvent en propre (succursale ou filiale) par le franchiseur. Son succ\u00e8s d\u00e9montre la valeur de l’enseigne. Chaque pilote devrait avoir une comptabilit\u00e9 distincte permettant d’appr\u00e9cier son rendement. <\/p>\n

Lisez cet article : <\/i>Qu’est ce qu’une unit\u00e9 PILOTE ?<\/i><\/a><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La centrale de r\u00e9f\u00e9rencement <\/h3>\n
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La centrale de r\u00e9f\u00e9rencement\u00a0est\u00a0l’organisation et la structure permettant de s\u00e9lectionner les produits et de n\u00e9gocier les meilleures conditions pour le r\u00e9seau.
La centrale d’achat permet en plus d’acheter de mani\u00e8re group\u00e9e pour le compte des adh\u00e9rents du r\u00e9seau et de leur revendre. Le franchiseur peut jouer le r\u00f4le de centrale d’achat ou celui de centrale de r\u00e9f\u00e9rencement. En tout cas le franchis\u00e9 devrait b\u00e9n\u00e9ficier de conditions tarifaires particuli\u00e8res et attractives.<\/p>\n

Consultez les article de la partie 1 et 2 : Le jargon de la franchise – 1\u00e8re partie<\/a> ! – Jargon de la franchise – 2\u00e8me partie<\/a> !\u00a0 Lire aussi la derni\u00e8re page du jargon de la franchise<\/a><\/p>\n

Dominique Deslandes et Jean Samper<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le \u00ab\u00a0pr\u00e9visionnel\u00a0\u00bb Le \u00ab\u00a0pr\u00e9visionnel\u00a0\u00bb est un ensemble des documents pr\u00e9visionnels regroupant tous les \u00e9l\u00e9ments financiers n\u00e9cessaires pour \u00e9valuer l’activit\u00e9 future : compte d’exploitation, bilan, tr\u00e9sorerie… Le franchiseur publie en g\u00e9n\u00e9ral des informations sur les charges et les r\u00e9sultats des unit\u00e9s existantes ainsi que des documents types servant de mod\u00e8le pour\u00a0que le\u00a0franchis\u00e9 fasse ses propres pr\u00e9visions 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