{"id":284755,"date":"2017-12-02T07:25:00","date_gmt":"2017-12-02T06:25:00","guid":{"rendered":"https:\/\/ac-franchise.be\/variations-sur-la-franchise-9619"},"modified":"2017-12-02T07:25:00","modified_gmt":"2019-03-07T16:00:56","slug":"variations-sur-la-franchise-9619","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/variations-sur-la-franchise-9619","title":{"rendered":"Variations sur la franchise"},"content":{"rendered":"
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Si la franchise est praticable \u00e0 tous les domaines<\/b>, il faut tout de m\u00eame savoir que l’activit\u00e9 est regroup\u00e9e en trois grands types. Lesquels ?<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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1. La franchise de distribution :<\/h3>\n
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Dans ce type de proc\u00e9d\u00e9, nous avons trois possibilit\u00e9s.
– La premi\u00e8re : Le franchiseur est un producteur<\/b> d’articles qu’il commercialise gr\u00e2ce \u00e0 ses\u00a0franchis\u00e9s. C’est le cas notamment de marques comme Yves Rocher<\/a>, The body shop<\/a>, Benetton, Mango, etc.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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– La deuxi\u00e8me : <\/b>Le franchiseur est une banque de r\u00e9f\u00e9rences que les franchis\u00e9s<\/b> consultent afin d’\u00eatre directement mis en relation avec les fournisseurs. Citons par exemple Ixina<\/a>.<\/p>\n

– Enfin, la troisi\u00e8me possibilit\u00e9 : Le franchiseur s\u00e9lectionne des produits chez diff\u00e9rents fournisseurs<\/b> et se constitue ainsi en centrale d’achats aupr\u00e8s de laquelle s’approvisionneront les franchis\u00e9s. Parmi les enseignes g\u00e9r\u00e9es sous ce type de franchise, il y a Intermarch\u00e9<\/a>, Champion, ou encore, Mr Bricolage<\/a>.
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Dans ces trois types de franchises, la cl\u00e9 de la r\u00e9ussite se portera, pour le franchiseur, sur le choix des fournisseurs<\/b>, l’organisation des ventes, la strat\u00e9gie de n\u00e9gociation, les techniques de commercialisation, ou encore la pr\u00e9sentation des produits. Si le franchiseur est en plus producteur de ses articles<\/b>, s’ajoutera alors l’importance du choix quant \u00e0 la composition de l’assortiment. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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2. La franchise de service<\/h3>\n
C’est sans doute l’une des plus difficiles et des plus subtiles fa\u00e7ons de concevoir la franchise<\/b>. En effet, dans ce cas de figure, le franchiseur va devoir d\u00e9velopper son potentiel cr\u00e9atif<\/b>. Il va mettre sur pied un concept original et en transmettre toutes les ficelles \u00e0 ses franchis\u00e9s<\/b>. Ceux ci, ainsi form\u00e9s, seront l’image de l’enseigne qu’ils v\u00e9hiculeront aupr\u00e8s de leur client\u00e8le.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une image tant cr\u00e9ative que technique. C’est le cas par exemple des salons de coiffure Jean-Louis David. Chaque franchis\u00e9 ou propri\u00e9taire d’un des salons de l’enseigne doit respecter scrupuleusement les mani\u00e8res de coiffer mais aussi le style et le visuel boutique qui permettent \u00e0 la client\u00e8le de reconna\u00eetre la griffe. Ce qui est bon pour la coiffure l’est aussi pour le secteur de la restauration et pour d’autres domaines. En effet, Quick, Mc Donald’s, ou Le pain quotidien fonctionnent \u00e9galement gr\u00e2ce \u00e0 ce principe.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Et c’est justement ce type de franchise qui se d\u00e9veloppe tr\u00e8s rapidement sur le march\u00e9 actuel. Le milieu h\u00f4telier l’a \u00e9galement choisi avec des enseignes comme Hilton, ou encore Ibis. Il y a aussi le secteur de l’automobile avec Midas, Hertz, et Avis. Et plus r\u00e9cemment, le domaine des services \u00e0 la personne, d’agences immobili\u00e8res, de voyage, ou bien matrimoniales.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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3. La franchise industrielle ou de production :<\/h3>\n
Dans ce cas de figure, le franchis\u00e9 fabrique lui m\u00eame un produit con\u00e7u par le franchiseur <\/b>sous le nom de marque de ce dernier. Ce domaine de franchise s’op\u00e8re sous des licences rigoureuses de transfert de technologies, brevets, ou encore contrat d’exclusivit\u00e9.\u00a0<\/p>\n

<\/span>C’est sans doute pour cette raison que ce type de franchise est plut\u00f4t rare<\/b>. Le franchis\u00e9 est donc le producteur et le revendeur d’un produit cr\u00e9\u00e9 par le franchiseur. Il doit donc respecter les normes dict\u00e9es par celui ci. Coca Cola ou encore Yoplait sont des marques travaillant toutes deux sous ce syst\u00e8me de franchise.<\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Si la franchise est praticable \u00e0 tous les domaines, il faut tout de m\u00eame savoir que l’activit\u00e9 est regroup\u00e9e en trois grands types. Lesquels ?<\/p>\n","protected":false},"author":1,"featured_media":284756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-284755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nVariations sur la franchise<\/title>\n<meta name=\"description\" content=\"Si la franchise est praticable \u00e0 tous les domaines, il faut tout de m\u00eame savoir que l'activit\u00e9 est regroup\u00e9e en trois grands types. 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